BEIJING, Jan. 9, 2023
/PRNewswire/ -- Kuke Music Holding Limited ("Kuke" or the
"Company") (NYSE: KUKE), a leading classical music service platform
in China with approximately 3
million audio and video music tracks, announced the Company's
ground breaking Youth Artist Development Program, which is focused on competition,
discovery and development of young artistic talent, has reached a
record enrollment level. Nearly 8,500 students have already
successfully enrolled in the Company's 2022 program, up 200%
year-on-year and representing 61 cities across China. Qien
Wang, who topped the piano category in Kuke's 2021
competition, won the opportunity to release his digital recordings
under the Naxos label.
Kuke's highly successful Youth Artist Development Program is
also breaking new ground, with nearly 60 of China's most famous artistic experts joining
the Performing Arts Committee, including Chen Leiji, the famous
guqin player; and Lin Chen,
professional, conductor and the Chair of the Conducting Department
at the Central Conservatory of Music in China. The comprehensive program includes
eight different competitive categories: keyboard, orchestral,
percussion, folk, vocal, plucking, musical and language.
Mr. He Yu, Chief Executive Officer of Kuke Music Holding
Limited, commented, "Our program provides a great platform to
connect young people from across the country through art, and
promote development of high-quality fine arts training. We are very
pleased with the strong support from prominent fine arts
professionals and program participants. The record enrollment level
is a testament to the success we have achieved in leveraging our
program to uncover and develop new musical talent. We expect our
program will continue to grow in 2023 based on demand we are seeing
from cities across China, which
will help further establish our brand and the powerful
platform."
"We believe there is a huge opportunity in front of us to drive
meaningful growth and expansion through the integration of music
training with our highly successful music licensing and
subscription businesses. For example, it is estimated that there
are already nearly 40 million children learning to play piano in
China. This would account for
almost 80% of the world's piano-playing children. In addition, in
China's first and second-tier
cities, almost half of the children are learning to play an
instrument. This is just one segment for us, however, as we remain
committed to supporting the broader classical music industry chain,
as one of the world's largest classical music copyright and
subscription services, with a strong brand, and influential
development and creator platform for international competition,
training and performing arts."
As a leader in China's
classical music market, Kuke Music
has achieved an estimated 47% market share in classical music
copyright licensing services in China. Kuke continues to expand its digital
music library, focusing on strengthening classical music content
and continuously exploring the value of classical music copyright
monetization.
About Kuke Music Holding Limited (NYSE: KUKE)
Kuke is a leading classical music service platform in
China encompassing the entire
value chain from content provision to music learning services, with
approximately 3 million audio and video music tracks. By
collaborating with its strategic global business partner Naxos, the
largest independent classical music content provider in the world,
the foundation of Kuke's extensive classical music content library
is its unparalleled access to more than 900 top-tier labels and
record companies. Leveraging its market leadership in international
copyrighted classical music content, Kuke provides highly scalable
classical music licensing services to various online music
platforms, and classical music subscription services to over 800
universities, libraries and other institutions across China. In
addition, it has hosted Beijing Music Festival ("BMF"), the most
renowned music festival in China, for 24 consecutive years. Through
KUKEY, the Company's proprietary smart music learning solutions,
Kuke aims to democratize music learning via technological
innovation, bring fascinating music content and professional music
techniques to more students, and continuously improve the
efficiency and penetration of music learning in China. For more
information about Kuke, please visit https://ir.kuke.com/
Forward-looking Statements
This announcement contains forward looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "aims," "future," "intends,"
"plans," "believes," "estimates," "confident," "potential,"
"continue" or other similar expressions. Statements that are not
historical facts, including but not limited to statements about
Kuke's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including those in Kuke's registration statement filed
with the Securities and Exchange Commission. Further information
regarding these and other risks is included in Kuke's filings with
the SEC. All information provided in this press release is as of
the date of this press release, and Kuke undertakes no obligation
to update any forward-looking statement, except as required under
applicable law.
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SOURCE Kuke Music Holding Limited