Retailer's new marketing campaign, featuring
NFL star power like Travis Kelce,
speaks to all the ways the brand is helping millennial homeowners
tackle home improvement needs
MOORESVILLE, N.C., Sept. 3,
2024 /PRNewswire/ -- Today Lowe's announced the
sixth-consecutive renewal of its contract with the NFL for the
2024-25 season and the continuation of its longstanding partnership
with the Carolina Panthers and Dallas Cowboys. As part of this
season's fully integrated marketing campaign, the home improvement
retailer showcases all the ways it helps homeowners with their
"home game" this season, from Lowe's expert red vest support
in-store to the easy-to-use mobile app and improved delivery
options like same-day delivery. Lowe's associates appear alongside
Lowe's Home Team players in several national television
commercials, digital and social ads. This year, Lowe's adds new
talent to the Lowe's Home Team, quarterback C.J.
Stroud, who joins the returning members: tight end
Travis Kelce, running back
Christian
McCaffrey, Dallas Cowboys quarterback Dak
Prescott, Carolina Panthers quarterback Bryce Young, quarterback
Drake Maye and offensive
tackle Kelvin Beachum.
"Our partnership with the NFL allows us to connect with a loyal
fanbase of millennial homeowners who are looking for expertise to
transform the vision for their homes into a reality," said
Jen Wilson, Lowe's senior vice
president, chief marketing officer. "We want everyone to feel
empowered to tackle home improvement projects this season — even
our Lowe's Home Team members, who need a little help, just like the
rest of us, to complete their DIY projects. Alongside our Home Team
members, Lowe's red vest associates and our assistive tools like
our mobile app, we can help coach homeowners through their home
projects."
'All the Ways We Help' Marketing Campaign Speaks Directly to
Millennial Homeowners
Stroud will be featured alongside
Prescott, Kelce and McCaffrey in 15-and 30-second national TV spots
that will run the duration of the NFL season. The 360-marketing
campaign, entitled "All the Ways We Help," will enlist the
star-studded Home Team and Lowe's red vest associates to give fans
a play-by-play breakdown for how Lowe's can help them score the
right products at the right price to complete any type of home DIY
project. The creative for the fall campaign will also include
in-store signage, digital and radio advertising, in-store audio and
social media support.
The campaign speaks directly to millennial homeowners to
communicate the modern solutions to age-old home improvement
opportunities. Featuring Lowe's helpful associates, the easy-to-use
Lowe's app and convenient fulfillment options like same-day
delivery and in-store mobile order pickup, the campaign focuses on
the convenient and innovative ways Lowe's helps homeowners win.
C.J. Stroud is Newest Addition to Lowe's Home Team
Roster
Since 2020, the Lowe's Home Team has been actively
involved in community initiatives nationwide, partnering with
professional athletes, red vest associates and professional
contractors to make a positive impact. Additionally, Lowe's
Home Team extends beyond the NFL with a deep bench including soccer
legend Lionel Messi and track &
field star Anna Cockrell, the first
female athlete added to the roster.
To celebrate the start of Stroud's "season" on the Lowe's Home
Team, the home improvement retailer assisted the C.J. Stroud
Foundation in a community project on Aug.
27 in Houston. In
partnership with select installers, Lowe's donated materials and
provided volunteers to make home repairs to two homes in the area
that were damaged by Hurricane Beryl in July.
Home Team Product Picks
Lowe's is providing fans a
unique way to celebrate their home team this year with official NFL
licensed golf carts sold exclusively at Lowe's. Available in
designs for 32 NFL teams, the all-electric carts feature vibrant
team colors, logos and state-of-the art technology to elevate the
game-day experience. Additionally, Valspar paint returns with the
official paint colors of the NFL, available in-store and online in
individual colors or easy-to-use kits.
For more top brands to make the most of tailgating season, from
building the perfect pregame setup with Kobalt and DEWALT tools to
cooking up the win with Blackstone and Char-Broil grills, fans
can shop on https://www.lowes.com.
For more information about Lowe's Home Team,
visit Lowes.com/hometeam.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home
improvement company serving approximately 16 million customer
transactions a week in the United
States. With total fiscal year 2023 sales of more than
$86 billion, Lowe's operates over
1,700 home improvement stores and employs approximately 300,000
associates. Based in Mooresville,
N.C., Lowe's supports the communities it serves through
programs focused on creating safe, affordable housing and helping
to develop the next generation of skilled trade experts. For more
information, visit Lowes.com.
Contact:
Amanda Caskey
Lowe's Companies, Inc.
amanda.caskey@lowes.com
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SOURCE Lowe's Companies, Inc.