SEOUL,
South Korea, Jan. 5, 2023
/PRNewswire/ -- LG Display, the world's leading innovator of
display technologies, announced today that it will be showcasing
cutting-edge automotive displays and solutions at CES 2023. Through
these new innovations, the company will strengthen its leading
position and shift more of its focus onto the automotive business,
a strong future growth engine as well as a key contributor to its
order-to-order business, while intensifying its competitiveness in
the industry.
LG Display will introduce cutting-edge automotive displays based
on its key technologies such as P-OLED and LTPS LCD, while
showcasing an autonomous concept car equipped with various
innovative and futuristic automotive displays including the
industry's first 18-inch Slidable automotive OLED panel.
LG Display's differentiated automotive P-OLED is based on Tandem
OLED technology, a double-layered OLED boasting two organic light
emitting layers to offer greater brightness and durability than
single-layered OLED. After becoming the first panel maker to
successfully mass-produce its first-generation Tandem OLED back in
2019, the company will start mass-producing the second-generation
Tandem OLED starting this year. The second-generation Tandem OLED
will further improve brightness and durability while reducing power
consumption by around 40 percent compared to the
first-generation.
With a combination of Tandem OLED and plastic substrate, LG
Display's P-OLED reduces power consumption and weight. Therefore,
when this innovative technology is applied to electric vehicles, it
will greatly enhance their energy efficiency which makes it a
crucial component for future vehicles.
LG Display's automotive P-OLED displays adhere to global
environmental regulations and minimize hazardous substances all the
way from production to disposal. LG Display's automotive P-OLED
displays are also the first of their kind to be awarded the
Eco-Product Certification Mark by SGS.
In addition, LG Display will introduce its new Advanced Thin
OLED (ATO), which realizes sleek design with its thickness reduced
by 20 percent compared to conventional OLED display, as well as
outstanding picture quality based on the same Tandem OLED
technology its P-OLED displays use. With this latest and
reasonably-priced technology, the company will further expand the
market.
At this year's CES, the company will also unveil cutting-edge
automotive products based on its differentiated LTPS LCD technology
which enables larger and higher-resolution displays than existing
LCDs. LG Display's 57-inch LCD, the world's largest automotive LCD
display, maximizes driving experiences by covering the full
dashboard from the left pillar to the right one, setting a new
standard for driving experiences. The innovative 12.3-inch
glasses-free 3D LCD Cluster gives the driver real-time information
on the road with 3D images by tracking the eyes of the drivers.
Another industry-first automotive technology LG Display will unveil
at CES 2023 is Switchable Privacy Mode, engineered to help drivers
focus on the front view rather than distracted by the side view of
the passenger's display by controlling viewing angles.
LG Display will unveil self-driving concept car equipped with
next-generation displays including the company's 18-inch Slidable
automotive OLED and Transparent OLED panels. Inside this fully
autonomous concept car, the innovative Slidable automotive OLED
display is usually hidden in the ceiling and extended downwards
when watching movies on the screen on the move. In addition, this
futuristic vehicle's window on the side is equipped with a 55-inch
Transparent OLED to enjoy the outside scenery and watch various
content and information on the screen at the same time.
LG Display will commercialize products to lead the premium
automotive market. As the company begins commercializing its
30-inch range of automotive P-OLEDs this year, it has now set its
sights on expanding the lineup to 50 inches.
In addition, LG Display will also unveil its latest innovation,
Thin Actuator Sound Solution, which elevates the infotainment
experience for everyone on board through its 22.2 channel
sound. This CES® 2023 Innovation Award ('In-Vehicle
Entertainment & Safety' category) winner has been recognized by
the Consumer Technology Association (CTA) for its space efficiency,
design innovation, sound experience innovation, and
eco-friendliness.
Whereas conventional speakers are heavy and bulky because of
their many components (voice coil, cone, magnet, etc.), the Thin
Actuator Sound Solution is extremely slim and lightweight courtesy
of LG Display's film-type exciter technology which permits it to
vibrate off display panels and various interior parts to achieve
the richest, most 3D-immersive sound experience.
"We will continue to strengthen our Order-to-Order business's
competitiveness through quality control and stable supply
capabilities based on our unmatched technologies, especially our
P-OLED and LTPS LCD technologies" said Byeong-koo Kim, Senior Vice
President and Head of Auto Business Group at LG Display.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's
leading innovator of display technologies, including thin-film
transistor liquid crystal and OLED displays. The company
manufactures display panels in a broad range of sizes and
specifications primarily for use in TVs, notebook computers,
desktop monitors, automobiles, and various other applications,
including tablets and mobile devices. LG Display currently operates
manufacturing facilities in Korea and China, and back-end assembly facilities in
Korea, China, and Vietnam. The company has approximately 70,707
employees operating worldwide. For more news and information about
LG Display, please visit www.lgdisplay.com.
Media Contact:
TaeHyun
Tommy Jang, Assistant Manager, Global PR Team
Email: tommy.jang@lgdisplay.com
Jean Lee, Team Leader, Global PR
Team
Email: jean.lee@lgdisplay.com
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SOURCE LG Display