SEOUL,
South Korea, Jan. 9, 2024
/PRNewswire/ -- LG Display, the world's leading innovator of
display technologies, announced today that it is showcasing a
series of ultra-large automotive display solutions, including the
world's largest automotive display, to accelerate innovations for
future cars at CES 2024.
At its dedicated booth for automotive displays in the West Hall
of LVCC, LG Display unveiled the world's largest automotive
display, the '57-inch Pillar-to-Pillar (P2P) LCD,' and largest
slidable panel, the '32-inch Slidable OLED,' for the first
time.
To demonstrate its future vision for mobility, LG Display is
introducing three concept cars equipped with automotive display
solutions optimized for each stage of the development of Software
Defined Vehicles (SDVs). These
stages are called Shift, Evolution, and Beyond.
First, LG Display unveiled ultra-large display solutions
designed for SDVs, which are characterized by "screenification," a
concept that denotes the recent increase in the size and number of
automotive displays that enable drivers and passengers to control a
multitude of functions.
The '57-inch Pillar-to-Pillar LCD,' the world's largest single
panel for automotive displays, covers the entire dashboard from the
driver's seat to the front passenger's seat. With its ultra-large
size, high-definition picture quality, reliability, durability, and
exceptional design, the 57-inch P2P LCD has been recognized by the
Consumer Technology Association (CTA) with a 'CES® 2024
Innovation Award' for offering new mobility experiences for
passengers.
Featuring a maximum curvature of 3,500R (or a curvature radius
of 3,500mm), the 57-inch P2P LCD provides various driving
information, climate controls, and other vehicle information at a
glance and allows passengers to enjoy various content, such as
movies or games, in high definition with exceptional touch
responsiveness thanks to LG Display's proprietary 'In-Cell Touch'
technology.
Unlike traditional panels, the 57-inch P2P LCD functions well in
extreme temperatures ranging from -40°C to 85°C, boasting the
reliability and durability required for an automotive display.
The '32-inch Slidable OLED,' the largest sliding panel in the
world, is hidden in the ceiling and can be extended downward to
form a large interior screen. With a maximum curvature of 30R (or a
curvature radius of 30mm), its slim design doesn't require much
space even when rolled up, providing maximum space efficiency in
the limited confines of a vehicle. When in use, the 32-inch
Slidable OLED delivers a QHD (2560x1440) resolution to increase
immersion as well as high-sensitivity touch features for enhanced
gaming, video conferences, and more.
In addition, LG Display is also introducing other ultra-large
automotive display solutions such as the 'Ultra-large P-OLED P2P,'
which combines a '12.3-inch P-OLED' display cluster with the
'34-inch P-OLED' center fascia display to form a large singular
display, and the expansive '48-inch LTPS (Low-Temperature
Polysilicon) LCD' that seamlessly connects the dashboard from the
driver's seat to the passenger's seat.
LG Display is bolstering its position as the global leader in
automotive displays by expanding its automotive display business
based on differentiated technologies, such as P-OLED, ATO (Advanced
Thin OLED), and LTPS LCD.
The ultra-high-resolution P-OLED lineup features a flexible
plastic substrate for a lightweight and flexible panel. ATO, on the
other hand, utilizes glass substrates to offer the core strength of
automotive OLED at a more competitive price point. In addition,
LTPS LCD is a high-performance panel that enables larger and
higher-resolution displays compared to existing LCDs.
Notably, LG Display's Automotive OLEDs consisting of P-OLED and
ATO incorporate the company's pioneering Tandem OLED, a
groundbreaking two-stack OLED technology that adds an extra organic
emitting layer for brighter screens, optimal stability, and longer
lifespans compared to single-layer OLEDs.
Last year, LG Display began the mass production of its
second-generation Tandem OLED, which features higher brightness and
enhanced durability while reducing power consumption by 40%. This
year, the company has started developing its 'third-generation
Tandem OLED' to further bolster brightness levels and power
consumption over its predecessor.
Based on LG Display's product and technological competitiveness,
the company secured ten premium global automakers across
Europe, North America, and Korea within just four
years of initiating the mass production of its Automotive
OLEDs.
To solidify its position in the ultra-large automotive display
market, LG Display is establishing a two-track production system in
response to increasing demand for ultra-large automotive displays
above 30 inches. With plans to begin mass production of automotive
displays at its Paju plant after 2025, following its plant in Gumi,
LG Display recently obtained the prerequisite international quality
standard certification (IATF16949).
"Through our robust customer base, unmatched technologies,
stable supply and quality, and dedicated Fab operation, we aim to
create the world's best automotive display business," said
Byeong-koo Kim, Senior Vice President and Head of Auto Business
Group at LG Display.
Also in its booth, LG Display has divided the development of the
SDV into three stages and created a zone for each one.
The Shift to SDV Zone illustrates the expanding size of
automotive displays as SDVs gradually become the norm. Here, LG
Display's 'Ultra-large P-OLED P2P' enables passengers to
conveniently access features like basic driving controls and
content viewing.
In the back, Rear Seat Entertainment (RSE) in the form of the
'17-inch Foldable OLED' is integrated into the cabin, allowing rear
passengers to enjoy movies on a large screen or even fold their
display into a 12.3-inch tablet, providing a new experience that
goes well beyond the capabilities of any conventional displays.
In the Evolution of SDV Zone, LG Display is presenting
"user-centric solutions" including the 'Pop-up-type 48-inch LTPS
LCD' and '18-inch Slidable OLED' that activate based on the
passenger's needs to curate a space where driving and relaxation
coexist.
To help achieve perfect harmony between the display and the
cabin, a new 'Decorative Film' is attached to the screen to
resemble interior materials used in vehicles, such as carbon or
wood, when not in use.
In addition, the proprietary 'Thin Actuator Sound Solution,'
which is just 30% of the weight and 10% of the thickness of a
conventional car speaker, can be installed in various parts inside
the vehicle, such as the display, ceiling, and floor, to produce a
rich, 3D-immersive sound experience that surrounds the
passenger.
In the Beyond SDV Zone, where fully autonomous driving is
achieved, LG Display is showcasing various ultra-large automotive
displays throughout the cabin, including the 57-inch P2P LCD and
the 32-inch Slidable OLED that replace the steering wheel and help
transform the vehicle from a means of transportation into a
personalized living space.
As the autonomous vehicle navigates towards its destination,
front seat passengers can utilize the 57-inch P2P LCD to attend
video conferences, while rear seat passengers can enjoy movies on
the 32-inch Slidable OLED' that retracts from the ceiling, allowing
all passengers to indulge in work and leisure while on the
road.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's
leading innovator of display technologies, including thin-film
transistor liquid crystal and OLED displays. The company
manufactures display panels in a broad range of sizes and
specifications primarily for use in TVs, notebook computers,
desktop monitors, automobiles, and various other applications,
including tablets and mobile devices. LG Display currently operates
manufacturing facilities in Korea and China, and back-end assembly facilities in
Korea, China, and Vietnam. The company has approximately 70,707
employees operating worldwide. For more news and information about
LG Display, please visit www.lgdisplay.com.
Media Contact:
Joo Yeon Jennifer Ha, Manager,
Global PR Team
Email: hjy05@lgdisplay.com
Hyojin Kim, Assistant Manager,
Global PR Team
Email: kimhyojin_0806@lgdisplay.com
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SOURCE LG Display