Masco Corporation Supports American Red Cross Disaster Relief Efforts with $250,000 Donation
21 Marzo 2024 - 2:00PM
Business Wire
As Disasters Increase in Frequency and
Intensity, Annual Pledge Helps Ensure Capacity to Respond
Immediately
The American Red Cross recognizes Masco Corporation,
headquartered in Livonia, MI, for its pledge of $250,000 to the
Disaster Responder Program. By making a proactive donation to Red
Cross Disaster Relief, Masco helps ensure the organization is
prepared to meet the needs of people affected by disasters big and
small across the U.S.
The Red Cross responds to more than 60,000 disasters across the
country every year — mobilizing a team every eight minutes —
providing relief, comfort and hope to people during what can be the
worst days of their lives. As large disasters like wildfires,
tornados and hurricanes increase in frequency and intensity,
donations from Disaster Responder members continue to fuel Red
Cross readiness and build response capacity in times of crisis.
Disaster Responder Program members, along with their employees
and customers, pledge financial and in-kind donations in advance of
disasters to power the Red Cross with strong infrastructure,
trained volunteers, innovative technology and critical resources
necessary to provide relief and support when needed. These
donations enable the Red Cross to respond to disasters at a
moment’s notice — offering a safe place to sleep, a hot meal,
emotional support and resources to aid in recovery — while also
helping prepare people and communities for future disasters.
“We count on Disaster Responder members like Masco because they
understand the importance of being prepared before a disaster
strikes so we can respond immediately,” said Anne McKeough, Chief
Development Officer at the American Red Cross. “We're extremely
grateful for Masco’s donation, which will help ensure we can
continue to build our capacity and resources ahead of time, keep up
with the pace of frequent disasters and assist people in their
darkest hours.”
“At Masco, we believe in better living possibilities—for our
homes, our environment and our community,” said Keith Allman,
President and CEO of Masco. “We are proud to support the Red
Cross’s work to bring safety, stability, and hope to families
during the hardest of times. By empowering their responders to act
with urgency in the face of disasters, our neighborhoods can be
better prepared and more resilient during recovery.”
Donations from Disaster Responder Program members also support
basic needs for families affected by home fires — which comprise
the bulk of Red Cross response efforts — and help ensure the Red
Cross can continue educating people nationwide about disaster
preparedness so they can cope with crises in their communities when
the unthinkable happens.
Individuals can help people affected by disasters big and small
by making a gift to American Red Cross Disaster Relief. Donations
to Disaster Relief enable the Red Cross to prepare for, respond to
and help people recover from disasters big and small. Visit
redcross.org, call 1-800-RED CROSS or text the word REDCROSS to
90999 to make a $10 donation.
About Masco
Headquartered in Livonia, Michigan, Masco Corporation is a
global leader in the design, manufacture and distribution of
branded home improvement and building products. Our portfolio of
industry-leading brands includes Behr® paint; Delta® and hansgrohe®
faucets, bath and shower fixtures; Kichler® decorative and outdoor
lighting; Liberty® branded decorative and functional hardware; and
HotSpring® spas. We leverage our powerful brands across product
categories, sales channels and geographies to create value for our
customers and shareholders. For more information about Masco
Corporation, visit www.masco.com.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to
victims of disasters; supplies about 40% of the nation's blood;
teaches skills that save lives; distributes international
humanitarian aid; and supports veterans, military members and their
families. The Red Cross is a nonprofit organization that depends on
volunteers and the generosity of the American public to deliver its
mission. For more information, please visit redcross.org or
cruzrojaamericana.org, or visit us on Twitter at @RedCross.
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version on businesswire.com: https://www.businesswire.com/news/home/20240321439131/en/
Sue Sabo Director, Communications and Corporate Giving
313.792.6226 Sue_sabo@mascohq.com
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