Keri Elmsly Joins the Madison Square Garden Company as Senior Vice President, Immersive Development and Production
04 Novembre 2019 - 4:05PM
The Madison Square Garden Company (NYSE: MSG) today announced that
award-winning creator Keri Elmsly has joined MSG in the
newly-established role of Senior Vice President, Immersive Design
and Production. Ms. Elmsly brings more than 20 years of experience
creating world-class experiential activations to this new position,
where she will be tasked with spearheading the development of
multi-sensory, immersive elements for MSG Sphere – the Company’s
planned, state-of-the-art entertainment venues that will
revolutionize the entertainment experience.
MSG’s vision for MSG Sphere is to create
immersive experiences that go beyond the main bowl of the venue,
encompassing both the exterior and interior of the iconic
structures. Ms. Elmsly will work with both MSG’s internal creative
team and external partners to bring this vision to life, pushing
the boundaries of innovation and imagination to develop mesmerizing
interactions that captivate guests in their journey through the MSG
Sphere experience. This includes the venue’s fully
programmable LED exterior, as well as key areas throughout the
interior of the venue including the main atrium. Ms. Elmsly will
report to Jennifer Vogt, President, Creative Content and
Productions.
Ms. Vogt said: “Throughout her career, Keri’s
work has lived at the intersection of technology, art and immersive
experiences pushing the boundaries of technology in the name of
creative storytelling. She perfectly complements our multi-faceted
team whose collective expertise spans all areas of entertainment –
from live action film to animation, Broadway and more – we are
creating a team of talented revolutionaries for MSG Sphere.”
Unlike any other venue that exists today, MSG
Sphere will become the venue of choice for a wide variety of
content – including attractions, concerts, residencies, corporate
events, product launches and select sporting events. The first MSG
Sphere venue is currently under construction in Las Vegas with a
goal of completion during calendar year 2021.
Ms. Elmsly said: “MSG Sphere represents a truly
unique convergence of art and technology that will create a
powerful platform for immersive storytelling. I’m thrilled to take
on this once-in-a-lifetime opportunity to transform how we interact
with audiences – creating new types of experiences that encourage
them to step outside of their everyday reality.”
Throughout her career Ms. Elmsly has developed
and produced touring shows and large-scale visual arts and design
projects around the globe. Previously, she served as Chief Creative
Officer of Second Story (part of Publicis Sapient), a network of
award-winning experience design studios, where she led the
business, technology and creative vision, driving growth and scale.
Prior to this role, she produced the world’s first, live Drone
Orchestra – a narrative performance with the Velvet Underground’s
founder John Cale and Liam Young – as part of The Barbican Centre
in London’s record-breaking show “Digital Revolution.” As an
Executive Producer with United Visual Artists she led large-scale
projects including “Momentum,” which attracted more than 75,000
visitors during its 10-week run at the Barbican Centre; the kinetic
installation “Chorus,” which won a distinction at Prix Ars
Electronica; stage design for Jay-Z’s “Blueprint 3” tour; and
multiple international touring installations for brands such as
Intel, Vice, Nike and Hyundai.
Ms. Elmsly is currently a mentor at New Inc, The
New Museum’s art and technology incubator program.
For corresponding headshot, please click
the link
below:www.dropbox.com/s/yt436u6grku2rcu/KERI%20ELMSLY.jpg?dl=0
About The Madison Square Garden
CompanyThe Madison Square Garden Company (MSG) is a world
leader in live sports and entertainment experiences. The
company presents or hosts a broad array of premier events in its
diverse collection of iconic venues: New York’s Madison Square
Garden, Hulu Theater at Madison Square Garden, Radio City Music
Hall and Beacon Theatre; the Forum in Inglewood, CA; and The
Chicago Theatre. Other MSG properties include legendary
sports franchises: the New York Knicks (NBA) and the New York
Rangers (NHL); two development league teams – the Westchester
Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams
through Counter Logic Gaming, a leading North American esports
organization, and Knicks Gaming, MSG’s NBA 2K League franchise.
In addition, the Company features the popular original
production – the Christmas Spectacular Starring the Radio
City Rockettes – and through Boston Calling Events, produces New
England’s preeminent Boston Calling Music Festival. Also
under the MSG umbrella is TAO Group, a world-class hospitality
group with globally-recognized entertainment dining and nightlife
brands: Tao, Marquee, Lavo, Avenue, Beauty & Essex and
Vandal. More information is available
at www.themadisonsquaregardencompany.com
Contact: Maire Griffin / 212.465.6672 /
Maire.Griffin@MSG.com
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