User-Generated Content Is Called 'Priceless,' Yet Many Don't Back up Data, a Maxtor Survey Reveals
16 Maggio 2006 - 3:00PM
PR Newswire (US)
New Poll Finds Nearly Half of U.S. Adult Computer Users Have Lost
Valuable Data, But Too Few Protect the Personal Content and Files
Stored on Multiple Devices MILPITAS, Calif., May 16
/PRNewswire-FirstCall/ -- We live in a world of increasingly
ubiquitous digital content, and we enjoy and share it via a broad
number of in-home and portable devices. Often this content is
self-generated or created by our friends and family, including
personal photos and other media files that are irreplaceable. Yet
nearly half of adult U.S. computer users who have digital content
stored on their computer run the risk of losing their digital files
forever because they don't back them up to external devices or
media, according to a new U.S. adult consumer survey(1) of computer
users, sponsored by Maxtor Corporation (NYSE:MXO), the consumer
storage innovator. The poll of 2,604 U.S. adult computer users
conducted by Harris Interactive(R) in early May, finds that based
on the six types of digital data and personal files listed in the
survey, personal photos are the most valued type of digital content
(32 percent), followed by written documents (22 percent) and
financial/business records (14 percent). Nearly one third of those
polled who have digital content stored on their computer (33
percent) consider their digital content to be "priceless," but
nearly half of them (46 percent) never make backup copies of their
data to external devices or media. The risk of loss increases as
the volume of digital content grows, and the new poll shows
widespread use of multiple computing and media devices today. The
majority of U.S. adult computer users (72 percent) now own digital
still or video cameras, and nearly half of them (45 percent) own or
use two or more desktop or laptop computers in their homes. The
vast majority of those polled (75 percent) store digital photos on
their laptops, desktops or other portable computing devices, and
nearly one third (30 percent) have 200 or more digital photos
stored. The top method for sharing digital photos with friends,
family or co-workers is via email, and over a third of U.S. adult
computer users who share digital photos (38 percent) now do so by
posting or uploading them to a website. Half of them (50 percent)
print out the photos to share with others. "Educating consumers and
small business owners about the importance of backing up their
valuable digital content has become a top priority for Maxtor,"
said Stacey Lund, vice president of marketing, Maxtor Branded
Products Group. "As digital media continues to explode, and the
complexity of managing that content across multiple devices
increases, we've focused on making it nearly effortless to
automatically protect and manage files. Why gamble with your
digital life?" Nearly half of respondents (43 percent) have lost
important data or digital files stored on computers due to a virus,
hardware or software malfunction, or some other reason. When asked
to put a price tag on their digital content, including the time it
would take to recreate that content if it was lost, more than half
(55 percent) of U.S. adult computer users would consider this an
investment worth more than $1,000. The most frequently cited reason
by those who said they never back up their data is that they are
not sure how to do it or that backup is too technical (cited by 35
percent). Twenty-nine percent said they don't think it's important
enough to worry about, 14 percent think it takes too much time, and
11 percent don't back up because they believe that backup devices
and services are too costly. Among the survey respondents who said
they never back up their data, 11 percent said they never knew they
had to do it. "With today's affordable, intuitive consumer and
small business storage and backup solutions such as our Maxtor
OneTouch(TM) line or the Maxtor Shared Storage(TM) family of
products, many of the behaviors and fears uncovered in our latest
national survey can be easily remedied," continued Lund. "As the
consumer backup industry leader, our goal is to educate our
customers before their priceless data is lost." As part of its
ongoing consumer education campaign, Maxtor is sponsoring its 2nd
annual Backup Awareness Month (http://www.backupawareness.com/) in
the U.S. during June 2006. Through a broad array of special events
and marketing programs, Maxtor is promoting a five-step "best
practices" program for data protection: (1) Develop a backup
schedule. Back up data daily or at minimum weekly. (2) Back up
everything. Today, users can easily backup all of their computer
hard drive data. There's no need to spend time sorting through
every file or folder. Invest in a storage solution that's twice the
size of your internal hard drive to give your system room to grow.
(3) Do it automatically -- set it and forget it. Use a solution
that's easy to set up and provides automatic backups. (4) Rotate
backups, which provide added protection in case of an earthquake,
fire, flood or theft. Use two drives and rotate one offsite. (5)
Don't procrastinate. Unfortunately, the need to back up data is
often a lesson learned from an unfortunate experience. Don't let it
happen to you. Back up your computer and save the day! Maxtor has
also launched a new microsite (http://www.maxtorsolutions.com/) to
help a wide variety of users -- from consumers to creative
professionals to small business owners -- to better understand and
select storage solutions that are a best fit for their individual
needs. To listen to a podcast series that highlights Maxtor's
latest innovations in network storage and backup solutions, please
visit PodTech.net, http://podtech.net/?cat=39. About Maxtor Maxtor
Corporation (http://www.maxtor.com/) is one of the world's leading
suppliers of hard disk drives and consumer storage solutions. The
company has an expansive line of storage products for desktop
computers, storage systems, high-performance Intel-based servers,
and consumer electronics. Maxtor has a reputation as a proven
market leader, built by consistently providing high-quality
products, services and support for its customers. Maxtor and its
products can be found at http://www.maxtor.com/ or by calling
toll-free 800-2-MAXTOR. Maxtor is traded on the New York Stock
Exchange under the symbol MXO. Note: Maxtor, Maxtor DriveLock and
the Maxtor stylized logo are registered trademarks, and Maxtor
OneTouch and Maxtor Shared Storage are trademarks of Maxtor
Corporation. All other trademarks are properties of their
respective owners. (1) Survey Methodology - Harris Interactive(R)
fielded the study on behalf of Maxtor Corporation May 3-5, 2006,
via its QuickQuery(SM) online omnibus, interviewing a nationwide
sample of 2,604 U.S. adult computer users aged 18 and older. Data
were weighted to be representative of the total U.S. adult
population of computer users on the basis of region, age within
gender, education, household income, race/ethnicity, and amount of
time spent weekly using a computer. In theory, with a probability
sample of this size, one can say with 95 percent certainty that the
overall results have a sampling error of plus or minus 3 percentage
points of what they would be if the entire population of U.S. adult
computer users aged 18 and older had been polled with complete
accuracy. Sampling error for the sub-samples of computer users who
have digital content stored on their computer (2,264), those
own/use a computer in their home (2,553), those who share digital
photos (1,788) and those who never back up their data (896) is
higher and varies. This online sample is not a probability sample.
Harris Interactive Inc. (http://www.harrisinteractive.com/), based
in Rochester, New York, is the 13th largest and the fastest-growing
market research firm in the world, most widely known for The Harris
Poll(R) and for its pioneering leadership in the online market
research industry. Long recognized by its clients for delivering
insights that enable confident business decisions, the Company
blends the science of innovative research with the art of strategic
consulting to deliver knowledge that leads to measurable and
enduring value. Harris Interactive serves clients worldwide through
its United States, Europe (http://www.harrisinteractive.com/europe)
and Asia offices, its wholly-owned subsidiary Novatris in Paris,
France (http://www.novatris.com/), and through an independent
global network of affiliate market research companies. The Maxtor
OneTouch and Maxtor Shared Storage solutions are elements of a
user's overall backup solution and protection plan. For purposes of
measuring disk drive storage capacity, one gigabyte (GB) represents
one billion bytes and one terabyte (TB) represent one trillion
bytes. This announcement relating to Maxtor may contain
forward-looking statements concerning future technology, products
incorporating that technology, and Maxtor's execution. These
statements are based on current expectations and are subject to
risks and uncertainties which could materially affect the company's
results, including, but not limited to, market demand for hard disk
drives and network storage, integration of the company's products
with products produced by others, the company's ability to execute
future production ramps and utilize manufacturing assets
efficiently, pricing, competition, and the significant uncertainty
of market acceptance of new products and technologies, and the
growth and implementation of home networking. These and other risk
factors are contained in documents that the company files with the
SEC, including the Form 10K for fiscal 2005 and its recent 10-Qs.
Maxtor is under no obligation to, and expressly disclaims any
responsibility to update or alter, its forward-looking statements,
whether as a result of new information, future events or otherwise.
DATASOURCE: Maxtor Corporation CONTACT: Erin Hartin of Maxtor
Public Relations, +1-303-678-2022, or , or Chris Knight of Maxtor
Media Relations, +1-415-365-8524, or
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