NYX Nyse Euronext

In a concerted effort to provide customers better services, NYSE Euronext (NYX) last Thursday, announced a strategic alliance with Equilar to enable the issuers of NYSE and NYSE MKT to access Equilar Atlas. With this partnership, NYSE will move a step ahead with its “community strategy” to allow the use of Atlas services among its issuers.

Presently, companies listed on NYSE have access to Equilar Atlas through NYSE Connect portal. This partnership will further enhance the accessibility to Equilar Atlas across various platforms of NYSE and provide growth prospects by opening new avenues for business development and recruitment.

Equilar Atlas provides in-depth information about an individual related to professional details among other relevant information. It has a database of 300,000 executives and board members. The technology will connect the personal network of an individual to Equilar Atlas network.

The technology will enable recruiters at NYSE to select candidates by not only using sophisticated measures but it will furnish them with crucial details regarding the individual. It is in-line with the company’s initiatives of expanding its suite of technology service offerings to its clients.

The news follows NYSE getting the approval to introduce its innovative Retail Liquidity Program by the U.S. Securities and Exchange Commission in early July. The program is slated to promote healthy competition across trading platforms and benefit investors by offering them competitive prices. This technology will allow sufficient cost savings and ensure better pricing with respect to retail equity trading for NYSE and NYSE MKT listed and NASDAQ UTP-traded equity securities.

NYSE competes closely with Nasdaq OMX Group Inc. (NDAQ). The company strives to pose a stiff competition to NYSE.  It recently purchased NOS Clearing ASA, a Norwegian commodities clearing house, according to a media report and also has its plans set on building a new interest rate derivative trading platform – NASDAQ NLX – in London by the first quarter of 2013.

NYSE currently retains a Zacks #3 Rank, which translates into a short-term Hold rating whereas its arch rival – NASDAQ holds a Zacks #4 Rank, which translates into a short-term Sell rating.

 
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