NEW
YORK, Dec. 18, 2023 /PRNewswire/ -- RAPP, a
global, data-driven creative community that builds direct,
meaningful, and high-value relationships between brands and people,
has hired Amit Deshpande as Global
Chief Marketing Sciences Officer.
Deshpande will lead RAPP's marketing science practice on a
global scale, spearheading innovative and data-driven approaches to
enhance client campaigns, optimize customer experiences, and drive
measurable results. With a focus on leveraging advanced data
science and Artificial Intelligence while demystifying complexity,
he will play a key role in co-steering clients towards new heights
by formulating organizational rallying calls grounded in customer
data to drive transformation.
"In the dynamic landscape of data-driven campaigns and
individualized experiences that define RAPP's core focus, Amit is
an invaluable addition to the business," remarks John Wells, President of RAPP US. "We look forward to witnessing Amit
drive impactful results for our clients and spearhead the evolution
of RAPP's marketing science offerings amid a pivotal era in
technological advancements."
With over 25 years of experience, Deshpande is a
forward-thinking Marketing Science and AI leader adept at driving
impactful results in the billions for clients and agencies. He has
excelled in generating valuable insights, storytelling, and
implementing personalized strategies, CRM, and loyalty programs
across owned and paid channels. Before assuming his current role at
RAPP, Deshpande distinguished himself as Partner & Regional
Head at Blend360. His professional journey includes successful
stints at Epsilon and FedEx.
"I am thrilled to be a part of RAPP," says Deshpande. "Their
focus on data-driven creativity and strategies aligns perfectly
with my own philosophy, and I am eager to collaborate with the
talented team to drive innovation, foster client success, and
elevate RAPP's position as a global marketing leader."
About RAPP Worldwide
RAPP is a global, data-driven
creative community that builds direct, meaningful and high-value
relationships between brands and people. At RAPP we Stand Up For
Individuality – we stand against normal, against dull, against
one-size-fits-all', because every brand is different and every
individual is too.
We've been observing and cataloguing real people's lives for
over 50 years giving us a rich and unrivalled depth of expertise in
first party data which is essential in today's consumer controlled
world. It's why we put people and their preferences at the heart of
the brand experience.
With a talent base of more than 1,600 fierce individuals in 20+
offices, we help brands grow the value of real people by
understanding what really matters and creating experiences that are
right for real people, with real needs, in real time, creating
marketing that matters. Our expertise in data and marketing
sciences allows us to deliver this incredible understanding of
actionable human insight and deliver personalized content at scale
to our clients' customers. Building on our data foundation, RAPP
delivers a range of capability across social, digital, customer
experience and technology.
RAPP is proud to employ talented people across the US, the UK,
Argentina, France, Germany, China, Singapore, Australia, Malaysia, Mexico, Thailand and Dubai, and we actively foster an inclusive
workplace where diversity and individual differences are valued and
leveraged to achieve our vision.
RAPP is part of Omnicom Precision Marketing Group, a division of
the DAS Group of Companies. To learn more, visit
www.rapp.com.
About Omnicom Precision Marketing Group
Omnicom
Precision Marketing Group aligns Omnicom's global digital, data and
CRM capabilities to deliver precisely targeted and meaningful
customer experiences at scale. Using its universal framework of
connected data, connected intelligence and connected experiences,
OPMG provides services that include data-driven product / service
design, technology strategy and implementation, CRM / loyalty
strategy and activation, econometric and attribution modeling and
digital experience design and development. At the core of
delivering these services is Omni, an advanced technology platform
that combines a powerful cultural insights engine with massively
scaled data insights from first-, second- and third-party sources,
including several proprietary Omnicom data partnerships.
About the DAS Group of Companies
The DAS Group of
Companies, a division of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com), is a global group of marketing services
companies. DAS includes over 200 companies in the following
marketing disciplines: specialty, PR, healthcare, CRM, events,
promotional marketing, branding and research. Operating through a
combination of networks and regional organizations, DAS serves
international, regional, national and local clients through more
than 700 offices in 71 countries.
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SOURCE Omnicom Precision Marketing Group