Panasonic's LivingInHD.com Adds Online Expertise to Demystify High Definition Technology
05 Maggio 2009 - 2:30PM
PR Newswire (US)
Site's Interactive New Features Help Novices and Experts Create,
Use and Share HD Content SECAUCUS, N.J., May 5
/PRNewswire-FirstCall/ -- Panasonic (NYSE:PC), a market and
technology leader in High Definition consumer and digital
electronics products, today unveiled a highly interactive update to
its High Definition online community, http://www.livinginhd.com/.
The site incorporates a wide range of new content and services
including more than 70 "How-To" videos, podcasts and blogs, an
online community leader to help visitors navigate and maximize
their experience, and a new feature called "The Answerman" -- an HD
expert who answers questions about consumer electronics. The Living
In HD community also has a presence on Twitter (@LivingInHD),
YouTube (http://www.youtube.com/livinghd), a Facebook Fan Page
(http://bit.ly/194lSd) and in the coming weeks will have Flickr
integration, a Twitter module and the ability to sign in and share
through Facebook Connect. LivingInHD.com is a social networking
site designed to demystify High Definition and "unconfuse"
consumers. Members share insights, opinions and advice with others
interested about the world of HD. The site also helps people find
creative inspiration on how to use their HD products in exciting
ways, as well as interact with technical experts. "Panasonic's
evolving Living In HD website is a growing community that provides
us with deep insights into how people think, feel and use High
Definition products," said Bob Greenberg, vice president of brand
marketing for Panasonic. "Through this unique community, we're
learning about what people enjoy through the use of HD products and
also what challenges they encounter through the constant dialogue
they share within the Living In HD community." To help provide a
useful resource of expert information and guide visitors through
the site, LivingInHD.com now features two online experts. "The
Answerman" Greg Harper, an expert in High Definition technology,
posts regular videos to the site from his own studio and from the
homes of LIHD Families to provide real-life, easy-to-understand
solutions to common questions and dispel myths about HD -- from the
upcoming Digital Transition on June 12th to understanding how an
HDMI cable works. To help users navigate the expanded site,
"Community Kate" is now online to help inspire and connect members
through podcasts and chats, as well as a continually expanding
collection of "How-To" videos (currently 70), LIHD video podcasts,
blogs and chat forums -- all designed to help consumers get the
most out of their HD products. Panasonic also continues to accept
applications from families to participate in its Living In HD
Family program. The program will have 100 diverse families from
across the U.S. participating by the end of 2009. First launched in
August 2007, the Living In HD Family program examines how real
people use technology in their every day lives. Participating
families receive a free suite of interconnected High Definition
products including VIERA Flat Panel HDTVs, home theater systems,
Blu-ray Disc(TM) players, LUMIX digital cameras and HD camcorders.
They provide feedback on how they use the products in their
everyday lives and share their own inspirational and creative
project ideas at the LivingInHD.com community website. About
Panasonic Consumer Electronics Company Based in Secaucus, N.J.,
Panasonic Consumer Electronics Company, a market and technology
leader in High Definition television, is a Division of Panasonic
Corporation of North America, the principal North American
subsidiary of Panasonic Corporation (NYSE:PC) and the hub of
Panasonic's U.S. marketing, sales, service and R&D operations.
Panasonic is pledged to practice prudent, sustainable use of the
earth's natural resources and protect our environment through the
company's Eco Ideas programs. Information about Panasonic products
is available at http://www.panasonic.com/. Additional company
information for journalists is available at
http://www.panasonic.com/pressroom. DATASOURCE: Panasonic CONTACT:
Chris De Maria of Panasonic. +1-201-348-7182, or Blayne Murphy of
Cohn & Wolfe for Panasonic, +1-212-798-9763, Web Site:
http://www.panasonic.com/
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