PC Panasonic Corp.

Sleek Vertical Design is an Ideal Match for a Flat-Panel TV ATLANTA, Sept. 9 /PRNewswire-FirstCall/ -- Panasonic today announced the debut of its first 2.1 channel Blu-ray Disc(TM) home theater system. The innovative SC-BTX70 is designed with a chic, upright silhouette, making it an ideal match for a flat panel TV. Panasonic's SC-BTX70 unleashes the beauty of Blu-ray Disc, while also providing a wide variety of other digital media options for family and friends to enjoy. (Photo: http://www.newscom.com/cgi-bin/prnh/20090909/NY72378 ) Sporting a sleek and compact form factor, the SC-BTX70 is a 2.1 system delivers realistic virtual 7.1 channel sound dispersed through a wide listening area. Panasonic's advanced proprietary surround technology delivers Dolby TrueHD and DTS(TM)-HD virtual 7.1-channel surround sound. The two front speakers, boasting a new top mounted speaker design which expands the listening area, are constructed with rigid, low-density bamboo cones to achieve pure sound and crisp dialogue. A Kelton-type subwoofer delivers robust, reverberating bass. The system's 96-kHz Surround Re-master function enhances the sound quality of CDs and other sources and even raises the quality of the multi-channel audio data on Blu-ray Discs and DVDs to produce highly realistic sounds. The innovative design of the SC-BTX70 integrates a host of digital media options in its ultra slim main unit. Behind the power sliding door in the elegant front panel is a Blu-ray Disc player, a Universal Dock for iPod*, an SD memory card slot, and a USB terminal for viewing photos and videos taken with a digital still or video camera. It's a breeze to operate these functions using only the remote control of a flat-panel VIERA TV, thanks to VIERA Link(TM)**. Panasonic's superb image-enhancing PHL Chroma Processor Plus and High Precision 4:4:4 technologies lift Blu-ray Disc playback to a level of original cinema quality. And networking features abound. By connecting the SC-BTX70 to the Internet, VIERA CAST(TM) lets users view videos on YouTube(TM) and Web-based photos on Picasa(TM). VIERA Cast also integrates the Amazon Video-on-Demand (VOD) online movie rental service. With the BD-Live(TM) feature, Internet games can be played and Blu-ray Disc bonus content can be downloaded. In addition to these advanced functions, Panasonic took the environment into full consideration in designing the SC-BTX70. It is Energy Star qualified, and its UniPhier LSI integrates all video signal processing circuits onto a single chip, which lowers power consumption and reduces the number of components. The system will be available in September 2009 with a suggested retail price of $999.95. * iPod is a trademark of Apple Computer, Inc., registered in the U.S. and other countries. ** Compatible with HDAVI Control 2 or above products. About Panasonic Consumer Electronics Company Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE:PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic products is available at http://www.panasonic.com/. Additional company information for journalists is available at http://www.panasonic.com/pressroom. http://www.newscom.com/cgi-bin/prnh/20090909/NY72378 http://photoarchive.ap.org/ DATASOURCE: Panasonic CONTACT: Martha Whiteley, Panasonic, +1-201-348-7781, ; or Jamie Hodin, Cohn & Wolfe, +1-212-798-9796, Web Site: http://www.panasonic.com/

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