SECAUCUS, N.J., Aug. 26, 2011 /PRNewswire/ -- Panasonic today
announces a new stylish compact digital camera, the LUMIX DMC-FX90,
which adds Wi-Fi® connectivity (802.11 b/g/n) to a high-performing
and feature-rich model that boasts a 24mm ultra-wide LEICA DC
VARIO-SUMMARIT lens with F2.5 brightness. With the addition of the
Wi-Fi connectivity, the LUMIX FX90 addresses the growing
communities of people who take photos and videos and want to share
them instantly via online social networks.
Panasonic also introduces today LUMIX CLUB, a cloud-based
service that is accessible via a smartphone and a computer browser
that allows consumers to upload photos taken with the LUMIX FX90 to
the following social networks: Facebook™, Flickr™, Picasa™ or
YouTube™. Photos can even be shared with these sites
simultaneously, making it easy and quick. Additionally, once
a LUMIX CLUB account is acquired, Panasonic will also provide a
free, dedicated application called "LUMIX LINK," which will be
compatible with iPhone® and Android™OS smartphones, thus consumers
can instantly share photos by connecting the LUMIX FX90 just once
to their compatible smartphone and then using the carrier network
to share photos online. After the initial set-up, sharing photos
will be as simple as using the LUMIX LINK application on the
smartphone.
"The FX90 is a digital camera packed with high-end imaging
features, enabling consumers to take photos and videos that they
are proud to share with friends and family, as well as archive to
preserve their memories," said Darin
Pepple, Senior Product Manager, Imaging, Panasonic Consumer
Electronics Company. "With the FX90's Wi-Fi connectivity
capabilities, users can now share these photos instantly on popular
social networks via an iPhone or Android OS-based smartphones.
Sharing photos online is one of the biggest trends now and
Panasonic believes image quality does not have to be comprised.
With the FX90's incredible F2.5 lens, photos will be crisp and
clear, even when taken indoors with poor lighting. And with its
sleek body and extremely fast Auto Focusing, the FX90 is the ideal
digital camera to capture all of life's moments – big and
small."
Using the LUMIX LINK application, users can enter and store all
their social network account information and will not have to
log-in to individual sites after the initial set-up. At home,
users can directly upload the images to the social networks via the
access point of a home router or a wireless connection. To make
accessing Wi-Fi even easier, the LUMIX FX90 has a convenient
dedicated Wi-Fi button that when pressed, directly opens a Wi-Fi
Connection mode outside home and gets WPS (Wi-Fi Protected Setup)
connection at home. The Wi-Fi module is located on the opposite
side of the grip so as not to interfere with the connection
signal.
In addition to its Wi-Fi connectivity features, the LUMIX FX90
is an outstanding digital camera complete with a stylish design and
sleek body. With an ultra-wide-angle Leica lens complete with
a 5x optical zoom (available also in video recording) and an F2.5
brightness, the LUMIX FX90 excels in a variety of shooting
environments. Whether taking a photo of a landscape, or capturing
moving subjects even in low-lit situations – the LUMIX FX90's
outstanding lens will take the photo brightly and crisply.
The LUMIX FX90 also features a 3.0-inch 460,000-dot LCD with
Smart Touch, meaning all controls can be made by intuitively
touching the screen. Touch operations while recording, include:
Touch AF, Touch Zoom or Touch Shutter. And during playback, the
Smart Touch feature can be used with the Beauty Retouch and Art
Retouch modes. In addition, functions and settings used most often,
such as O.I.S., AF point and white balance, can easily be
customized to the user and accessed via the shortcut setting by
dragging the icon to the main menu.
The LUMIX FX90's outstanding performance is powered by a
12.1-megapixel Hi-Speed CCD sensor and is compatible with
high-speed, large-capacity signal processing required for 1920 x
1080 60i (sensor output 30p) full-HD video recording in the AVCHD
format. Videos can also be recorded in MPEG4 format to easily
playback on a computer and other portable electronic devices. To
complement its high-quality video capabilities, the LUMIX FX90 also
includes Dolby Digital Creator to record high quality audio. The
Venus Engine powers the Sonic Speed AF, enabling extremely fast
start-up times, making the LUMIX FX90 not only a powerful digital
camera, but a speedy one, too. Also, the Venus Engine also provides
precisely selective noise reduction to the chromatic noise without
affecting the border of colors, so images are naturally clear and
crisp in both photo and video recording.
Like all of Panasonic’s digital cameras, the LUMIX FX90 features
Intelligent Auto. When in iA mode, the LUMIX FX90
automatically chooses the best setting based on the shooting
environment and features include: Active Mode in MEGA O.I.S.
(Optical Image Stabilization), Motion Deblur*, Face Recognition,
Face Detection, AF Tracking, Intelligent ISO Control and
Intelligent Scene Selector and Intelligent Exposure. Even when
shooting video, the LUMIX FX90 enables the following features when
in iA: AF Tracking, MEGA O.I.S., Face Detection, Intelligent Scene
Selector and Intelligent Exposure – all available to help take
clear videos worthy of sharing with friends and family.
Access to the LUMIX CLUB is expected, be available on
September 5, 2011 here:
http://lumixclub.panasonic.net and will allow consumers to easily
share their images on Facebook, Flickr, Picasa or YouTube. In
addition the LUMIX LINK applications for iPhone and Android OS
smartphones will be also available. The LUMIX CLUB site will
available in six languages: English, Italian, German, French,
Spanish and Japanese. In the future, LUMIX CLUB plans to add
the following features:
- A storage service so photos can be uploaded to an album that
resides in the cloud-based networks and then viewed from
smartphones, and Internet-enabled Panasonic VIERA HDTVS and Blu-ray
Disc players
- An intuitive user interface with a Timeline function that has a
drag-and-drop feature
- A photo sharing album function that will allow users who
attended the same event, such as a wedding or party, to exchange
and comment on photos and videos
Pricing and availability for the LUMIX FX90 will be announced
approximately 30 days prior to shipping. For more information
about Panasonic LUMIX digital cameras, please visit
www.panasonic.com/lumix.
*The Wi-Fi CERTIFIED Logo is a certification mark of the
Wi-Fi Alliance.
*The Wi-Fi Protected Setup Mark is a mark of the Wi-Fi
Alliance.
*"Wi-Fi", "Wi-Fi Protected Setup", "WPA" and "WPA2" are
trademarks or registered trademarks of the "Wi-Fi
Alliance".
*Leica is a registered trademark of Leica Microsystems IR
GmbH.
*The LEICA DC VARIO-SUMMARIT lenses are manufactured using
measurement instruments and quality assurance systems that have
been certified by Leica Camera AG based on the company's quality
standards.
*The "AVCHD" is a high definition (HD) digital video recording /
playback format jointly established by Panasonic Corporation and
Sony Corporation.
* Facebook is a registered trademark or
trademark of Facebook, Inc.
* Flickr is a registered trademark or
trademark of Yahoo! Inc.
* Picasa is a registered trademark or
trademark of Google Inc.
* YouTube is a registered trademark or
trademark of Google Inc.
* iPhone is a trademark of Apple Inc.,
registered in the U.S. and other countries.
* iTunes is a registered trademark of Apple
Inc. in the United States and/or
other countries.
* Android is a registered trademark of Google
Inc.
*All other company and product names are trademarks of their
respective corporations.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards.
You can only use SDHC Memory Cards on devices that are compatible
with them. You cannot use SDHC Memory Cards on devices that are
only compatible with SD Memory Cards.
*Design and specifications are subject to change without
notice.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J.,
Panasonic Consumer Electronics Company, is a Division of Panasonic
Corporation of North America, the
principal North American subsidiary of Panasonic Corporation (NYSE:
PC) and the hub of Panasonic's U.S. marketing, sales, service and
R&D operations. Panasonic is pledged to practice prudent,
sustainable use of the earth's natural resources and protect our
environment through the company's Eco Ideas programs. Company
information for journalists is available at
www.panasonic.com/pressroom.
SOURCE Panasonic