PC Panasonic Corp.

BroadSoft Connections 2011 - Panasonic System Networks Company of America, the leader in small business phone systems*, is sponsoring BroadSoft® Connections 2011: Crush It! Panasonic is showcasing an extensive range of IP telephony solutions (Booth #'s 25 & 26) at the event which is being held at the JW Marriott Desert Ridge Resort in Phoenix, Arizona, October 16-19.

BroadSoft, Inc. (NASDAQ: BSFT) is the leading global provider of software that enables mobile, fixed-line and cable service providers to deliver real-time communications over their IP networks. BroadSoft Connections brings together telecommunications service providers, network equipment providers, web developers, and IP device manufacturers to collaborate, network and engage about the latest industry trends including unified communications capabilities for businesses and consumers as well as associated mobile communication applications.

At this year's event, Panasonic is showcasing a broad range of SIP telephone systems from the KX-TGP500 series and KX-UT series, which are interoperable with BroadSoft's BroadWorks® voice application server and work in conjunction with the BroadSoft Device Management server. This server allows telecommunications providers to centrally manage and control all aspects of device configuration in the network, reducing the time it takes to provision phones and eliminating the need for a technician visit.

"Panasonic's goal is to provide business customers with reliable, cost-effective and flexible communications solutions to meet their business needs," said Bill Taylor, president, Panasonic System Networks Company of America. "As a solutions partner, BroadSoft is helping us provide customers with a wide range of IP solutions. We are excited to expand our relationship and sponsor BroadSoft Connections 2011, where we are showcasing our award-winning SIP-based business solutions."

"We are excited to have Panasonic serve as the event sponsor for BroadSoft Connections 2011," said Michael Tessler, president and chief executive officer, BroadSoft. "We have a long-standing relationship with Panasonic, and we look forward to continuing to extend our joint capabilities to enable enterprises with innovative, hosted communications services that meet their needs to connect and collaborate effectively."

The Panasonic TGP series SIP Phone System is a small business communications solution that offers the flexibility of convenient expansion to scale as a company grows. The KX-TGP500 system features a wall-mountable base unit and one cordless handset. Expandable up to six DECT 6.0 cordless handsets, the model supports up to eight phone numbers and three simultaneous calls. It boasts Wide Band Audio (G.722) and 5 hours Talk Time, 10 days Standby. Its elegant design features a white backlit large LCD on the handset and a handset locator button on the base unit. It also has a handset speakerphone, 2.5mm headset jack and belt clip. The KX-TGP550 model has all the features and benefits of the KX-TGP500 and adds a corded base unit with a large white backlit LCD and 5 hours Talk Time, 10 days Standby, plus a hands-free speaker phone, handset call button on the base unit, and one-touch call transfer with busy lamp indication.

Also on display, the Panasonic KX-UT series offers a cost-effective communications solution for businesses of all sizes that leverages the latest developments in hosted and open source PBX technologies and is designed to complement a company's existing communication infrastructure, yielding a low total cost of ownership. Select models feature two data ports so users can connect a second network device without the time and expense of running an additional Ethernet cable. All KX-UT series models are Power over Ethernet (PoE) ready which eliminates the need for additional electrical adaptors. Wide-band, high-definition audio (G. 722 codec) coupled with echo cancellation and an expanded acoustic chamber allows the KX-UT series to offer crisp sound quality for crystal clear conversation.

Panasonic is also providing a sneak peak of the new KX-UT670, a highly expandable corded SIP phone with a 7" color LCD touch screen function that will help to transform business communications. Additional key features include HD Voice (G.722), two Ethernet ports, 3-way conference calling, full duplex speakerphone, PoE ready and a 100 entry phonebook. As an added device benefit, BroadSoft has created a SMS text application that allows the corded handset to send and receive text messages from wireless phones on various service provider networks.

For more information about BroadSoft Connections visit: www.broadsoftconnections.com

*For full calendar year of 2010 and first quarter of 2011 in North America. By the Parsippany, NJ based information technology market research firm T3i Group. Defined by T3i Group as the sum of key/hybrid, PBX, and IP-PBX business phone systems with 2-40 extensions.

* For full calendar year of 2010 globally. By the UK-based market research firm MZA Ltd. Defined by MZA as the Corded PBX/IP PBX systems under 100 category.

About Panasonic System Networks Company of America Based in Secaucus, NJ, Panasonic System Networks Company of America is a unit of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC). A comprehensive business-to-business solutions provider, the company develops and delivers reliable, affordable, and flexible solutions for communication, collaboration, security and productivity. The complete suite of solutions addresses Cloud-based services, other home and business communications, security and surveillance systems, retail information systems, office productivity solutions, and high definition visual conferencing, keeping Panasonic customers connected, informed, accessible and secure. Information is available at www.panasonic.com/psna. Additional company information for journalists is available at www.panasonic.com/pressroom.

Editorial Contacts Lori Chiazzo Panasonic lori.chiazzo@us.panasonic.com 201-392-4178 Kasia McManamon GLA Communications kasia@glapr.com 908-889-8300 Ext. 106