SECAUCUS, N.J., Jan. 9, 2012 /PRNewswire/ -- Panasonic
announced an exclusive brand license and endorsement agreement with
noted environmentalist and actor Ed Begley,
Jr. and his representatives. Under the terms of the
agreement, the company will use the endorsement of Ed Begley, Jr. in print and online campaigns to
support the marketing of Panasonic HIT® solar panels.
"Panasonic is pleased to have earned the respect and endorsement
of Ed Begley, Jr. for Panasonic HIT
solar panels," said Jim Doyle,
President of Panasonic Eco Solutions North America. "Mr. Begley is
not only a well known actor but his view of helping the environment
matches Panasonic's mission to be the number one green innovation
company in the electronics industry by 2018, the 100th anniversary
of the company's founding. Ed will be a recognizable and
trusted voice to the customer about how they can help the
environment by installing solar panels."
HIT stands for "heterojunction with intrinsic thin-layer," and
the solar cells used are a hybrid with a unique structure comprised
of a thin mono-crystalline silicon wafer surrounded by ultra-thin
amorphous silicon layers. HIT solar modules are known for having
one of the world's highest conversion efficiencies and excellent
temperature characteristics, allowing HIT modules to generate more
power throughout the year, even during peak summer months, compared
to other types of crystalline modules. The panels were
originally developed by Sanyo Electric, which Panasonic Corporation
acquired on April 1, 2011.
"Environmental lifestyles have changed much over the past few
years. Solar has become an alternative to people who want to do
something sustainable in their lives as well as save money. Solar
can help them do both with quality solar panels like Panasonic's
HIT, government incentives, and solar leasing," said Mr. Begley.
"This agreement will help me reach customers and educate the
public on the benefits of going solar. It has always been my
mission to help people make greener lifestyle choices, and
consequently create a brighter, healthier future for all of
us."
About Panasonic Corporation of North America
Based in Secaucus, NJ,
Panasonic Corporation of North
America provides a broad line of digital and other
electronics products and services for consumer, business and
industrial use. The company is the principal North American
subsidiary of Osaka, Japan-based
Panasonic Corporation (NYSE: PC), and the hub of Panasonic's U.S.
branding, marketing, sales, service and R&D operations.
Panasonic was the only Consumer Electronics company to be listed in
the top ten brands on the Interbrand Best Global Green Brands 2011
ranking. As part of its continuing efforts to reduce its
carbon footprint, Panasonic Corporation of North America will relocate its operations to
a new eco-efficient office tower adjacent to a mass transit hub in
Newark, NJ in 2013.
Information about Panasonic Eco Ideas initiatives is available at
http://panasonic.net/eco/ecoideas/. Information about
Panasonic and its products is available at www.panasonic.com.
Additional company information for journalists is also available at
www.panasonic.com/pressroom.
SOURCE Panasonic