SECAUCUS, N.J., July 20, 2012 /PRNewswire/ -- NBC Olympics,
a division of the NBC Sports Group and Panasonic Corporation of
North America today announced that
the first-ever 3D coverage of the Olympic Games, beginning in
London later this month, will be
available to subscribers of MVPD's (multichannel video
programming distributors) representing nearly 80% of U.S. TV
households. The daily 3D programming, which will be shown on
next-day delay, will be carried by many cable, satellite and telco
providers such as such as Armstrong, AT&T, Blue Ridge, Bright
House Networks, Cablevision, Comcast, Cox Communications, DIRECTV,
Insight, Mediacom, RCN, Suddenlink, Time Warner Cable, Verizon,
and WideOpen West.
(Photo: http://photos.prnewswire.com/prnh/20120720/NY43729 )
These carriers will distribute roughly 242 hours of the 3D
broadcasts via the Media Center. Panasonic is NBC Olympics'
exclusive Flat-Panel HDTV and Blu-ray Disc Player advertiser for
the London Olympic Games.
"We are pleased that nearly 80 percent of U.S. TV households
will receive the incomparable clarity and performance of the
first-ever 3D production of the Olympic Games," said Joseph M. Taylor, Chairman & CEO, Panasonic
Corporation of North America.
"Panasonic's 3D technology and NBC Olympics' superb,
moment-by-moment coverage of the Games will make the events more
engaging to viewers as they watch their favorite athletes
compete."
The 3D broadcasts will be produced by Olympic Broadcasting
Services (OBS) and will include some of the most-anticipated events
of the Games, including:
- Opening and Closing Ceremonies
- Men's and Women's gymnastics
- Extensive coverage from the Aquatic Center, including both
diving and swimming
- Bicycle racing (cycling) from the Velodrome
- Full coverage of track & field from the Olympic
Stadium
NBC Olympics will provide 12 hours of U.S.-oriented 3D
programming every day, introduced by Bob
Costas and featuring both competitive highlights from the
previous day as well as the best moments of the Games
to-date. Viewers who watch the award-winning primetime
coverage on NBC will have the opportunity to go back and relive
their favorite events as never before – in Full HD 3D.
Olympic Broadcasting Services will capture the Games using
Panasonic's state-of-the-art 3D production technologies and
fully-integrated twin-lens Full HD 3D camera recorder
products. A taste of what's in store can be sampled at retail
outlets everywhere, where Panasonic 3D televisions will be
displaying amazing 3D footage of the memorable Opening and Closing
Ceremonies of the Beijing 2008 Olympic Games.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible
for producing, programming and promoting NBCUniversal's Olympic
coverage. It is renowned for its unsurpassed Olympic heritage,
award-winning production, and ability to aggregate the largest
audiences in U.S. television history.
Having produced every Summer Olympics since Seoul in 1988 and
every Winter Olympics since Salt Lake City in 2002, the networks of
NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal
acquired the U.S. media rights on all platforms to the 2014 Sochi
Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang
Winter Olympics, and the 2020 Summer Olympics. At the conclusion of
the 2020 Games, NBCUniversal will have presented 17 total Olympic
Games and 11 consecutive, the most for a U.S. media company in both
categories.
NBC has won an unprecedented 91 Emmy Awards for its Olympics
coverage, as well as a prestigious Peabody Award for its
presentation of the Beijing Opening Ceremony in 2008, which
USA Today said was "the
best overall Olympic experience ever provided by a U.S.
network."
In addition to its unsurpassed heritage and award-winning
production, NBCUniversal is known for aggregating large Olympic
audiences, as nine of the top 11 most-watched U.S. television
events of all time are Olympic Games presented across the networks
of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215
million viewers.
For more information on NBC Olympics' coverage of the London
Olympics, please visit: http://nbcsportsgrouppressbox.com/
About Panasonic Corporation of North America
Based in Secaucus, NJ, Panasonic
Corporation of North America
provides a broad line of digital and other electronics products and
solutions to meet consumer, business and industrial needs. The
company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation
(NYSE: PC), and the hub of Panasonic's U.S. branding,
marketing, sales, service and R&D operations. Panasonic is
committed to becoming the electronics industry's leader in green
innovation by its one-hundredth anniversary in 2018. In the 2012
Interbrand Annual Best Global Green Brands ranking, the Panasonic
brand jumped four spots to number six:
http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx
As part of its continuing efforts to achieve sustainability,
Panasonic Corporation of North
America will relocate its operations to a new eco-efficient
office tower adjacent to the Newark Penn Station mass transit hub
in Newark, NJ in 2013. Information about
Panasonic Eco Ideas initiatives is available
at http://panasonic.net/eco/ecoideas/. Information
about Panasonic and its products is available
atwww.panasonic.com. Additional company information for
journalists is also available
at www.panasonic.com/pressroom.
SOURCE Panasonic