Design industry veteran Kirstin Stahl rejoins design practice as Group
Creative Director
MINNEAPOLIS, Oct. 2, 2024
/PRNewswire/ -- Today, creative agency Betty (a Quad agency)
announced the return of Kirstin
Stahl as the company's newest Group Creative Director (GCD)
for its dedicated design practice, Favorite Child. Stahl reports to
Vice President, Head of Design, Veronica
Padilla, and will be responsible for bolstering the momentum
and success of Favorite Child's brand and packaging design offering
for brands big and small.
Design industry veteran Kirstin Stahl rejoins Betty's growing Favorite
Child design practice as group creative director.
Her new role will include leading the packaging system design
for one of the agency's largest owned-brand undertakings, a
multimillion-dollar engagement for a national grocery retailer.
Stahl will draw on her extensive experience elevating other leading
consumer packaged goods (CPG) retailers, including Target and
Walgreens, to help clients create memorable and emotional
connections with consumers through the power of design.
"The company culture of Betty and Favorite Child is one I
already know and admire, and the team's creative talent and
collaborative leadership have only been strengthened over the past
year," said Stahl. "I'm excited to be back and am looking forward
to partnering with our teams to develop people-first strategic
design solutions that build brand love."
Stahl previously served as Creative Director at Betty (then
Periscope) for nearly six years before leaving the organization to
begin her own freelancing venture. Now as GCD, she will oversee
end-to-end design development, ensuring a cohesive look for all of
a brand's touch points. Stahl's focus will be on innovating how
brands seamlessly fit into people's lives and the broader world,
ensuring each solution meets the unique needs of Favorite Child's
clients.
"Favorite Child is ushering in an entirely new era of creativity
and has experienced exponential growth since we opened two years
ago," said Padilla. "Kirstin's passion for design, combined with
her design leadership and fresh perspectives will help us continue
to create meaningful work for our clients that sees beyond the
package and creates innovative solutions that grow with our clients
too. We're excited to have her back on our team."
With strong conceptual and strategic design thinking, Stahl has
established herself as an expert and seasoned leader within the
industry for over two decades. She has multidisciplinary experience
in food, retail, seasonal and sporting goods for both private and
national brands, including names like General Mills, JCPenney,
Kemps, Dole, Polaris, iRobot and Welch's. Her work has earned numerous industry
award recognitions from AdFed, AIGA, Graphis and more.
Stahl will contribute to Betty and Favorite Child's continued
business growth. Propelled by recent client wins, the company has
made a significant investment in expanding its team to meet
increasing demand, with 44 new hires in 2024 alone. These new roles
span departments, including creative, strategy, project management
and studio. In May 2024, Betty
underwent a major transformation as its parent company, Quad,
integrated all creative business into one entity with a renewed
focus on strategy, creative, design and content studios.
About Betty
Betty, a Quad agency, offers best-in-class strategy, creative,
design and content studios, including end-to-end brand design
through its Favorite Child offering. Named after the late
Betty Quadracci, the trailblazing
co-founder of Quad, Betty is dedicated to building a better way for
brands with inclusive, inventive ideas that drive results for
clients, backed by broad capabilities that offer scale without
sacrifice. Learn more at bettyagency.com and
favoritechild.com.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that
helps brands make direct consumer connections, from household to
in-store to online. Supported by state-of-the-art technology and
data-driven intelligence, Quad uses its suite of media, creative
and production solutions to streamline the complexities of
marketing and remove friction from wherever it occurs in the
marketing journey. Quad tailors its uniquely flexible, scalable and
connected solutions to clients' objectives, driving cost
efficiencies, improving speed to market, strengthening marketing
effectiveness, and delivering value on client
investments.
Quad employs approximately 13,000 people in 14 countries and
serves approximately 2,700 clients including industry leading
blue-chip companies that serve both businesses and consumers in
multiple industry verticals, with a particular focus on commerce,
including retail, consumer packaged goods, and direct-to-consumer;
financial services; and health. Quad is ranked among the largest
agency companies in the U.S. by Ad Age (2024), buoyed by its
full-service Rise media agency and Betty creative agency. Quad is
also one of the largest commercial printers in North America, according to Printing
Impressions (2023). For more information about Quad, including
its commitment to ongoing innovation, culture and sustainable
impact, visit Quad.com.
CONTACT: Lexie Robinson
lrobinson@powellny.com
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SOURCE Betty