Well-Known Missouri Rental Co. Converts to Aaron's
09 Dicembre 2008 - 5:58PM
PR Newswire (US)
52-Year Old Cleek's Lease or Own chain switches to Aaron's Sales
& Lease Ownership ATLANTA, Dec. 9 /PRNewswire-FirstCall/ --
Aaron Rents, Inc. (NYSE:RNT), the nation's leader in the sales and
lease ownership, specialty retailing and rental of residential and
office furniture, consumer electronics and home appliances and
accessories, today announced Tiger John Cleek, President of APRO
(Association of Progressive Rental Organizations), and owner of
Cleek's Lease or Own, has become an Aaron's Sales & Lease
Ownership franchisee. Cleek's is a well-regarded rental chain
conducting business for more than 52 years throughout Central
Missouri, and owner Tiger John Cleek has been a staunch supporter
of the rental industry. "Tiger Cleek is an institution in the rent
to own industry. He is well respected and well known as a solid
operator and someone who has taken a proactive approach to help
form state RTO trade associations. We are extremely pleased that
Tiger has joined the Aaron's family," stated R. Charles Loudermilk,
Sr., Chairman of the Board of Aaron Rents, Inc. According to Tiger
John Cleek, there were several reasons why the switch to Aaron's
made good business sense for him and for his customers. "Over the
years, we always found Aaron's to be our toughest competitor.
Frankly, in any market we shared with an Aaron's store, we had
trouble growing. Robert Briley and Kelly Sayre, former independent
dealers who had become Aaron's franchisees, helped us understand
why. Todd Evans at Aaron's was very informative. Robert invited my
son and me to spend a few days at his store in Abilene, TX and
encouraged us to talk not just to him but also to his product
technicians, customer account managers and other store employees
about Aaron's and their conversion experience. Needless to say, we
realized Aaron's has a better system. The low price guarantee is
strong because they simply buy more efficiently than we can as an
independent dealer. Aaron's has better training, a better
advertising program, better marketing strategy and a flow system
that really works. Converting a 52-year old brand bearing my family
name has been a tough decision but my family realizes this change
is best for the future and for our employees and our customers,"
said Cleek. According to Todd Evans, Vice President of Franchising
at Aaron's, Cleek's attitude will make the transition smooth.
"Tiger is obviously a smart businessman who is not afraid of
change. He has embraced the ways in which Aaron's can help him
improve his business proposition and he represents the type of
active, involved franchisee that fits well into the Aaron's system.
We are thrilled at the opportunity to bring the Aaron's program to
even more customers throughout Central Missouri," said Evans. Aaron
Rents, Inc., based in Atlanta, currently has more than 1,540
Company-operated and franchised stores in 48 states and Canada for
the rental and sale of residential and office furniture,
accessories, consumer electronics and household appliances. The
Company also manufactures furniture, and bedding at 12 facilities
in five states. Contact: Mark Rudnick, Vice President of Marketing
Aaron's Sales & Lease Ownership 678-402-3470 DATASOURCE: Aaron
Rents, Inc. CONTACT: Mark Rudnick, Vice President of Marketing of
Aaron's Sales & Lease Ownership, +1-678-402-3470, Web site:
http://www.aaronrents.com/
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