The pair solidify their commitment for
another 12 years of supporting student-athletes on
and off the field.
COLLEGE
PARK, Md., June 17, 2024 /PRNewswire/ -- After
two decades of partnership, the University of
Maryland has renewed its partnership with Under Armour,
extending its agreement for an additional 12 years through 2036.
The continuation of this partnership reinforces the pair's
commitment to championing all athletes, reaffirms Maryland's significance to Under Armour's
heritage, and demonstrates the desire to bring this partnership
into the next chapter of the brand's story.
Maryland has been a
revolutionary partner with Under Armour since the company's
beginning, with its founder and CEO Kevin
Plank having served as the University's football special
team's captain before graduating in 1996. Over the years,
Maryland student-athletes have
been featured front and center by the brand sporting eye-catching,
innovative uniforms across all their teams. Since first donning
Under Armour apparel in the early 2000s, Maryland has won 19 National Championships in
six different sports and more than 100 conference championships.
The Terps have been one of the top programs in the Big Ten since
joining the conference in 2014, winning 49 conference championships
and being third-most among all Big Ten schools over the last ten
years – all while proudly wearing Under Armour.
"The University of Maryland holds a
special place in my heart because it's where our brand was born.
We're excited about the next chapter of this partnership which will
entail working closely with Maryland's elite athletes and tapping further
into the entrepreneurship and innovation hub that exists right in
our own backyard. I commit that myself and Under Armour will do
everything we can to give the Terps, and frankly every school we
outfit, an advantage with the innovative product we build to help
them win," said Kevin Plank, Founder
and CEO of Under Armour.
Under Armour began outfitting Maryland's football program in 2004, marking
them as the first collegiate football team in the country to wear
UA jerseys. UA has been the department-wide exclusive outfitter
since 2009 and will continue to design and supply the training and
game-day footwear, apparel, and equipment for Maryland's varsity athletic teams. The new
agreement also extends the partnership to the University beyond the
walls of the athletics department, providing Under Armour products
to outfit club and intramural teams within the University's
Department of Recreation and Wellness. Supporting and celebrating
student-athletes is core to both UA and Maryland, and the partnership renewal is
designed to help more athletes unleash their full potential and
perform at their best.
In addition to outfitting the Terrapin student-athletes, the
comprehensive partnership includes integration into the brand's
marketing, social media, in-store, and grassroots activations. The
two will share a marketing commitment, and both organizations will
collaborate to champion the student-athletes' success on and off
the field.
"Maryland and Under Armour are
perfect partners, connecting founder Kevin
Plank with his alma mater," said Damon Evans, Barry P. Gossett Director of
Athletics at University of Maryland.
"We are excited that this rich tradition will continue for the next
12 years in a strong partnership with Under Armour. Our Terps
proudly wear Under Armour, and this agreement showcases UA's
unwavering commitment to the University of
Maryland, our supporters, and our fans."
The extended partnership features new elements, including an NIL
Brand Ambassador Program, allowing Maryland student-athletes to earn direct
compensation from Under Armour for promoting Under Armour products
on the student-athlete's social media channels.
Over the next 12 years, Under Armour is committed to using the
latest product innovations to improve athletes. Customized gear
will be designed to meet the needs of student-athletes while also
providing exclusive gear for all Maryland fans.
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor,
marketer, and distributor of branded athletic performance apparel,
footwear, and accessories. Designed to empower human performance,
Under Armour's innovative products and experiences are engineered
to make athletes better. For further information, please visit
http://about.underarmour.com.
About University of
Maryland
The University of Maryland, College
Park is the state's flagship university and one of the
nation's preeminent public research universities. A global leader
in research, entrepreneurship and innovation, the university is
home to more than 40,700 students, 14,000 faculty and staff, and
nearly 400,000 alumni all dedicated to the pursuit of Fearless
Ideas. Located just outside Washington,
D.C., we discover and share new knowledge every day through
our renowned research enterprise and programs in academics, the
arts and athletics. And we are committed to social entrepreneurship
as the nation's first "Do Good" campus.
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SOURCE Under Armour, Inc.; University of
Maryland Athletics