The new collection introduces Dream Angels®
with Love Cloud™ Innovation – proving you never
have to sacrifice craftsmanship for comfort.
NEW YORK, July 25,
2024 /PRNewswire/
-- Today, Victoria's Secret announced the
launch of Victoria's Secret Dream, a
collection that combines the ultimate experience in beauty and
everyday comfort – a match made in heaven. Lensed by acclaimed
photographer Angelo Pennetta and
styled by the talented Emmanuelle
Alt at Longleat House in England, the campaign captures the romantic
essence of the collection alongside the timeless glamour of each
woman in the cast.
Talent featured
in the campaign includes Candice
Swanepoel, Devyn Garcia,
Mayowa Nicholas, Taylor Hill, and the return of Behati
Prinsloo to the brand. Select talent featured in the campaign will
also be featured in the 2024 Victoria's Secret Fashion
Show this fall.
The new collection introduces Dream Angels® with Love Cloud™
Innovation – intimates the customer knows and loves,
now with an even dreamier fit thanks to the brand's softest lace
yet, ForeverStretch Lace™, and an all-new Marshmallow Memory Foam
bra padding. The full Victoria's Secret Dream
collection includes Bras, Panties,
and Sexy Sleep inclusive of
corsets, slips, babydolls, bodysuits, cami-
sets and more with prices starting at $44.95 for Bras, $16.95 for Panties and $69.95 for Sexy Sleep and sizes ranging from
XS-XXL and bra sizes in bands 32-40 and cups A-G.
"We hear our customers seeking everyday comfort and we are
thrilled to bring our all-new Victoria's Secret Dream collection to
her, offering beautiful intimates with endless comfort thanks to
new technology. This collection answers the call, this time with a
whole new level of glamour and ease that we cannot wait for
everyone to wear and love just as much as we do,"
Janie Schaffer, Chief of Design and Creative Officer at
Victoria's Secret & Co.
"This campaign celebrates feeling beautiful
and comfortable and to me there
is nothing sexier than being comfortable in your own
skin. It is overwhelmingly joyful and nostalgic to be reunited with
Victoria's Secret and I'm so excited to be a part of this ethereal
campaign captured in such an epic location." – Behati Prinsloo, VS
Talent Partner
The Victoria's Secret Dream collection will be available in
retail locations nationwide and online at
VictoriasSecret.com on Thursday, July 25th. The collection will also be available in international retail
locations and online, launch dates per region to be announced.
Notes to Editors:
Stay Connected:
Victoria's Secret: https://www.victoriassecret.com
Instagram: https://instagram.com/VictoriasSecret
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com@victoriassecret
Victoria's Secret & Co. (NYSE: VSCO) is a specialty
retailer of modern, fashion-inspired collections including
signature bras, panties, lingerie, casual sleepwear, athleisure and
swim, as well as award-winning prestige fragrances and body care.
VS&Co is comprised of market leading brands, Victoria's Secret
and Victoria's Secret PINK, that share a common purpose of
supporting women in all they do, and Adore Me, a technology-led,
digital-first innovative intimates brand serving women of all sizes
and budgets at all phases of life.
We are committed to empowering our more than 30,000 associates
across a global footprint of approximately 1,350 retail stores in
approximately 70 countries. We strive to provide the best products
to help women express their confidence, sexiness and power and use
our platform to create connection and community while celebrating
the extraordinary diversity of women's experiences.
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SOURCE Victoria's Secret