Spiro Announces Promotion of Derek P. Linde to GES President
LAS VEGAS, June 3, 2024 /PRNewswire/ -- As part of the GES
Collective, global brand experience agency Spiro™ has announced the
promotion of Derek P. Linde to GES
President, in addition to his existing role as Viad's Chief
Operating Officer, effective June 3,
2024.
Steve Moster, president and chief
executive officer of Viad, said, "Derek is a trusted thought leader
who has demonstrated his ability to advance our strategic goals
through a collaborative approach. Over the past few years, he has
been instrumental in shaping and supporting important
transformative actions across GES that delivered enhanced revenue
growth, profitability, and cash flow, including the launch of our
Spiro experiential marketing agency and various margin initiatives
within GES Exhibitions. Under Derek's leadership, the GES team will
continue to build on the momentum of our successful strategies by
capitalizing on GES's global strength and growth
opportunities."
Linde joined Viad as General Counsel and Corporate Secretary in
April 2018 and was promoted to Chief
Operating Officer in March 2022. In this role, Linde has
helped define and drive strategic and operating initiatives that
are accelerating the growth of the enterprise and positioning Viad
to maximize value now and into the future. Prior to joining
Viad, Linde served in various legal leadership roles at Illinois
Tool Works Inc. supporting enterprise transformation and business
operating objectives, and as a partner at the global law firm of
Winston & Strawn LLP.
"Derek has been a driving force behind our strategic goals,
consistently showcasing his vision and collaborative spirit," said
Jeff Stelmach, Spiro global
president. "His direction was crucial in launching the Spiro
experiential marketing agency. I'm excited to see Derek's
impact in his expanded role, as I believe his continued leadership
will be incredibly beneficial for our company's future."
About Spiro™
Spiro (sp-eye-roh) is a strategically-led, creatively-driven,
industry-leading global brand experience agency. We exist to
cultivate purposeful connection. We specialize
in delivering the world's most powerful bonds between brands
& their business and consumer audiences. We work with some
of the world's most recognized brands, to design events and
experiences intended
to sway & stay customer
preference. We strive to understand drivers & engagement
motivators, design to those behaviors, and ultimately position
brands as priority in the hearts & minds of their most
important audiences. Come. Experience Brand Gravity, the uniquely
Spiro bond between brand & customer. To learn more,
visit ThisIsSpiro.com.
About Viad
Viad (NYSE: VVI), is a leading global provider of extraordinary
experiences, including attractions, hospitality, exhibition
management services, and experiential marketing through two
businesses: Pursuit and GES. Our business strategy focuses on
delivering extraordinary experiences for our teams, clients and
guests, and significant and sustainable growth and above-market
returns for our shareholders. Viad is an S&P SmallCap 600
company.
Pursuit is a global attractions and hospitality company that
owns and operates a collection of inspiring and unforgettable
experiences in iconic destinations. Pursuit's elevated hospitality
experiences enable visitors to discover and connect with
world-class attractions, distinctive lodges, and engaging tours in
stunning national parks and renowned global travel locations, in
addition to experiencing our collection of Flyover Attractions in
the vibrant cities of Vancouver,
Reykjavik, Las Vegas, and Chicago.
GES is a global exhibition management and experiential marketing
company offering a comprehensive range of services to the world's
leading event organizers and brands through two reportable
segments, GES Exhibitions and Spiro. GES Exhibitions is a global
exhibition and trade show management business that partners with
leading exhibition and conference organizers as a full-service
provider of strategic and logistics solutions to manage the
complexity of their shows with teams throughout North America, Europe, and the Middle East. Spiro is a global experiential
marketing agency that partners with leading brands around the world
to manage and elevate their experiential marketing activities,
bonding brand and customer.
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