Surpasses 50 hotel signings while growing
community base to more than 550
PARSIPPANY, N.J., March 19,
2024 /PRNewswire/ -- Wyndham Hotels & Resorts is
celebrating a major milestone for its award-winning Women Own the
RoomSM initiative, surpassing 15 hotel openings and more
than 50 signings in just over 24 months.
The first-of-its-kind offering—which has seen its network of
current and prospective women hotel owners climb to more than
550—leverages Wyndham's scale and influence to break down the
unique barriers women face on the path to hotel ownership.
According to data from U.S Bureau of Labor Statistics and the
Castell Project, while women make up nearly 60% of the work force
in hospitality, they hold only one leadership spot for every 10
men.
"For decades, the hotel industry has been complacent in
allowing women to remain on the sidelines of hotel ownership and in
turn, has missed out on the opportunity to strengthen itself
through greater diversity. Women Own the Room and the subsequent
programs it has inspired throughout the industry are finally
changing the narrative and Wyndham is proud to lead the
way."
- Galen Barrett,
VP, Strategic Franchise Initiatives, Wyndham Hotels &
Resorts
Breaking Down Barriers
From offering comprehensive
financial solutions, personalized operational support and a
community that promotes networking and education, Women Own the
Room was specifically curated and continues to evolve to meet the
needs of women in the industry—and the strategy is working.
Inspired by her mother, who grew her own business of owning
rental properties, film and television producer Christina Lambert (one of the program's founding
members), joined the hotel industry in 2020 after a successful
career in the arts. Lambert, along with her mother, decided to
purchase two hotels in Loveland,
Co., one of which required a sizeable loan to complete the
transaction. After being rejected by multiple lenders, one finally
said yes.
Shortly thereafter, Lambert joined forces with Wyndham—a
decision driven by Wyndham's ability to offer one-on-one renovation
support (including key money), combined with its commitment to
championing diverse ownership through Women Own the Room. Today,
her hotels—a 50-room Travelodge® by Wyndham and 49-room Baymont® by
Wyndham—are flourishing and outperforming their competitive sets.
Revenues for the Travelodge are up more than 29% over the last two
years, while the Baymont, which she converted from a competitor
brand in 2021, is up more than 26% year-over-year.
"Wyndham has played a pivotal role in my success as a
first-time hotelier, which I credit not just to the accessibility
and responsiveness of leadership, but their willingness to work
with me on an individual basis to help my hotels thrive. Through
Women Own the Room, Wyndham is actively investing in women and in
doing so, they're changing the face of the hotel industry."
- Christina
Lambert, Wyndham Franchisee and Member of Women Own the
Room
The Wyndham Advantage
In addition to the unique
benefits offered by Women Own the Room, Wyndham franchisees benefit
from the Wyndham Advantage—a combination of world-class
marketing, distribution and other resources designed to put owners
on the path to success. Inclusive of more than $275 million in innovative technology investments
over the past five years, owners have access to best-in-class
technology from industry-leading providers, including next-gen
property and revenue management systems, as well as a growing
member base of more than 106 million enrolled Wyndham Rewards
members globally.
Wyndham Rewards is the number one hotel rewards program as named
by both USA Today and U.S. New and
World Report with more than 50,000 hotels, vacation club resorts
and vacation rentals. Members make up nearly half of all U.S.
check-ins and on average, spend nearly twice as much as
non-members.
Since first launching in early 2022, Women Own the Room has led
to the signing of more than 50 hotels, representing over 4,000
rooms, across the U.S. and Canada.
Today, 16 hotels are open spanning brands like Days Inn, Baymont,
Wyndham and Trademark across Texas, New
Mexico, Oklahoma,
Colorado, Georgia, Virginia and more. Approximately 5 to 10
additional hotels are anticipated to open over the next 12 months.
For more information on Women Own the Room, including franchising
opportunities, visit www.womenowntheroombywyndham.com.
Additional photos associated with the above release are
available here.
About Wyndham Hotels & Resorts
Wyndham Hotels
& Resorts (NYSE: WH) is the world's largest hotel franchising
company by the number of properties, with approximately 9,200
hotels across over 95 countries on six continents. Through its
network of approximately 872,000 rooms appealing to the everyday
traveler, Wyndham commands a leading presence in the economy and
midscale segments of the lodging industry. The Company operates a
portfolio of 24 hotel brands, including Super 8®, Days Inn®,
Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®,
Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company's
award-winning Wyndham Rewards loyalty program offers over 106
million enrolled members the opportunity to redeem points at
thousands of hotels, vacation club resorts and vacation rentals
globally. For more information, visit
www.wyndhamhotels.com.
Forward-Looking Statements
This press release contains
"forward-looking statements" within the meaning of the federal
securities laws, including statements related to Wyndham's current
views and expectations with respect to development and rooms
growth. Wyndham claims the protection of the Safe Harbor contained
in the Private Securities Litigation Reform Act of 1995 for
forward-looking statements. Forward-looking statements include
those that convey management's expectations as to the future based
on plans, estimates and projections at the time Wyndham makes the
statements and may be identified by words such as "will," "expect,"
"believe," "plan," "anticipate," "intend," "goal," "future,"
"forward," "remain," "outlook," "guidance," "target," "objective,"
"estimate," "projection" and similar words or expressions,
including the negative version of such words and expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors, which may cause the actual
results, performance or achievements of Wyndham to be materially
different from any future results, performance or achievements
expressed or implied by such forward-looking statements. You are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press
release.
Factors that could cause actual results to differ materially
from those in the forward-looking statements include, without
limitation, factors relating to the expired unsolicited exchange
offer by Choice Hotels International, Inc. to acquire all
outstanding shares of Wyndham's common stock and any ongoing cost,
loss of time and disruption associated therewith; general economic
conditions, including inflation, higher interest rates and
potential recessionary pressures; global or regional health crises
or pandemics (such as the COVID-19 pandemic) including the
resulting impact on Wyndham's business, operations, financial
results, cash flows and liquidity, as well as the impact on its
franchisees, guests and team members, the hospitality industry and
overall demand for and restrictions on travel; the performance of
the financial and credit markets; the economic environment for the
hospitality industry; operating risks associated with the hotel
franchising business; Wyndham's relationships with franchisees; the
impact of war, terrorist activity, political instability or
political strife, including the ongoing conflicts between
Russia and Ukraine and between Israel and Hamas; Wyndham's ability to satisfy
obligations and agreements under its outstanding indebtedness,
including the payment of principal and interest and compliance with
the covenants thereunder; risks related to Wyndham's ability to
obtain financing and the terms of such financing, including access
to liquidity and capital; and Wyndham's ability to make or pay,
plans for and the timing and amount of any future share repurchases
and/or dividends, as well as the risks described in Wyndham's most
recent Annual Report on Form 10-K filed with the Securities and
Exchange Commission and any subsequent reports filed with the
Securities and Exchange Commission. Wyndham undertakes no
obligation to update or revise any forward-looking statements,
whether as a result of new information, subsequent events or
otherwise, except as required by law.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/wyndhams-women-own-the-room-initiative-drives-over-one-dozen-hotel-openings-302092103.html
SOURCE Wyndham Hotels & Resorts