SAO PAULO, Sept. 10, 2015 /PRNewswire/ -- Ogilvy Public
Relations, a wholly owned subsidiary of WPP, announced today that
it has acquired a majority stake in ConceptPR, a Brazilian public
relations and digital content firm.
ConceptPR was created in 2012 by ex-journalists Eduardo Vieira and Ricardo Cesar as a firm uniting corporate
communications, digital and social media. Known as a "Guerrilla PR"
specialist, ConceptPR counts top Brazilian and global brands as
clients, including Mondelez, Oakley, JBS, Ultragaz and Metrô São
Paulo. The combined business will operate as Ogilvy Public
Relations.
"ConceptPR's creativity and digital credentials will further
empower Ogilvy PR to deliver creative, effective and integrated
communication programs for our clients in the Brazilian market,"
said Renata Saraiva, Managing
Director of Ogilvy PR Brazil,
whose firm counts American Express, Brand USA, Coca-Cola, Embratur, LG Electronics,
Twitter, Inc. and other world-class brands as clients. "We are very
excited about welcoming the vibrant team of ConceptPR into the
Ogilvy family. And we are confident that we'll do great things
together."
"The match between Ogilvy PR and ConceptPR is perfect since it
combines one of the most respected and recognized brands in modern,
creative and integrated communications with a young and disruptive
firm. I believe Ogilvy PR is off to a new era in the Brazilian
market," said Eduardo. "We have many exciting opportunities to
seize as one," added Ricardo.
"This acquisition demonstrates our commitment to building Ogilvy
PR across the Latin American region," said Stuart Smith, Global CEO, Ogilvy Public
Relations. "We're excited about the added talent and capabilities
ConceptPR will bring to our business."
About Ogilvy
Ogilvy Public Relations (Ogilvy) is a
global, multi-disciplinary communications leader operating in more
than 85 offices across six continents. In 2015, for the fourth
consecutive year, Ogilvy was named Cannes Lions Network of the Year
and Most Effective Agency Network by the Effie Global Effectiveness
Index. Ogilvy was also named Best Digital Consultancy in the World,
Most Creative Agency and Best South-East Agency by the Holmes
Report. Ogilvy PR integrates deeply with all Ogilvy & Mather
disciplines (advertising, direct marketing, activation,
promotional, digital and entertainment) through the proprietary
Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and
communications with measurable results. Ogilvy PR is a unit of
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the
largest marketing communications companies in the world. For more
information, visit our website at www.ogilvypr.com or follow us on
Twitter at @ogilvypr.
Operating in Brazil since 2007,
Ogilvy Public Relations has offices in São Paulo, Brasília and
Rio de Janeiro and a group of
experts in Corporate, Consumer, Technology and social@Ogilvy
practices.
About ConceptPR
ConceptPR is a leading PR and digital
content agency in Brazil.
Journalists Eduardo Vieira and
Ricardo Cesar founded it in 2012.
Concept is known as a "Guerrilla PR" agency, focused on develop
innovative strategies to bring sales on B2C market. The company has
also solid grounds in corporate communications and reputation
management. With more than 40 employees, the firm is headquartered
in Sao Paulo and it serves a blue
chip portfolio of local and international
brands.
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SOURCE Ogilvy Public Relations