The launch of Eco Design Index, an innovative tool for measuring and evaluating the environmental performance of its street furniture, strengthens JCDecaux’s eco-design approach
09 Ottobre 2024 - 5:40PM
UK Regulatory
The launch of Eco Design Index, an innovative tool for measuring
and evaluating the environmental performance of its street
furniture, strengthens JCDecaux’s eco-design approach
The launch of Eco
Design Index, an innovative tool for
measuring and evaluating the environmental performance of its
street furniture, strengthens JCDecaux’s eco-design
approach
Paris, October
9th, 2024 – JCDecaux
SE (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, is strengthening its eco-design
approach, announcing the launch of Eco Design Index, an
educational tool for evaluating and communicating the environmental
performance of its furniture.
The Eco Design Index
is a tool for measuring the environmental performance of JCDecaux
products, marking a new milestone in the company's long-standing
commitment to eco-design. It makes it possible to assess the main
environmental impacts of products, and also to compare
their eco-design performance within the same family.
As a key new tool in the acceleration and systemisation of
eco-design practices, the Eco Design Index will help raise
awareness among stakeholders of these important issues and offers
the opportunity to make ever more informed choices:
- internally, to help teams develop
and promote solutions with a lower environmental impact;
- externally, to help local
authorities and transport partners choose and deploy the most
responsible furniture;
- in general, to promote the
development and deployment of eco-designed furniture, contributing
to more sustainable living spaces.
Based on JCDecaux's experience in carrying out
life cycle assessments (LCAs), this index aggregates quantitative
results that take into account the 16 environmental indicators of
the European Commission's EF methodology, as well as data more
specific to JCDecaux's activities and its environmental challenges,
complementary to those of LCA.
The Eco Design Index
offers a multi-criteria approach according to two main themes:
- DESIGN AND MANUFACTURING: including
the impact of raw materials, sustainability, circularity, sourcing
and the end-of-life of products.
- OPERATION AND USE: including the
issues of energy, water, consumables, maintenance, transport and
the installation and decommission phases of the furniture.
The environmental performance of a product is
evaluated on a scale of 0 to 10. This numerical score is then
translated into an index from A to E for a simple and educational
representation, "A" corresponding to the best evaluation.
The Eco Design Index will therefore
provide a clear view of the continuous efforts made over recent
years in terms of design and operation. For example, JCDecaux’s
city information panels are, on average, 90% recyclable, and over
the past ten years, their energy consumption have been cut by 60%,
due to the introduction of more energy-efficient smart lighting
technologies (LEDs, dimming and switching-off).
With this in mind, the Group aims to position
its latest developments – upcycled bus shelter (60% reduction in
CO2 emissions1), wood shelter (48% reduction
in CO2 emissions1) and the reconditioning of
its street furniture (71% reduction in CO22)
– at the forefront, helping it to achieve its climate
objectives.
This methodology, designed with the responsible
innovation agency Maobi, is aligned with the European normative
framework, the most demanding in the world, and has been audited by
the independent third-party organisation EY.
Since its creation in 1964, JCDecaux has placed
responsibility at the heart of its business model. The eco-design
of furniture is a key lever for JCDecaux in the implementation of
its 2030 ESG strategy and the achievement of the objectives of its
carbon reduction trajectory validated by the SBTi – Net Zero Carbon
by 2050. Therefore, the Eco Design Index
makes it possible to strengthen and systemise its eco-design
approach and to promote the sustainability of its products and
their deployment to all its stakeholders.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, said: "Reducing our environmental
footprint has been part of JCDecaux's business model since our
company’s foundation, when our founder designed street furniture
capable of lasting more than 30 years. Taking action to reduce the
impact on resources of our furniture remains a permanent priority
to achieve our climate commitments. Eco-design is at the heart of
our 2030 ESG strategy, and a year after introducing a new
generation of upcycled bus shelters, we are very proud to launch
the Eco Design Index today. This measurement tool is based
on the transparent and comparative assessments of the environmental
impact of our products thanks to an independent and trusted third
party. Highly innovative, it will enable JCDecaux to continue to
support public and private procurement partners, an essential lever
for energy reduction, through an approach based on quality and on
the effective consideration of ambitious environmental and social
criteria."
Key Figures for JCDecaux
- 2023 revenue:
€3,570.0m(a) – H1 2024 revenue:
€1,807.6m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of 850 million
people in more than 80 countries
- 1,056,833 advertising panels
worldwide
- Present in 3,918 cities with
more than 10,000 inhabitants
- 11,650 employees
- JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
- JCDecaux’s Group carbon
reduction trajectory has been approved by the SBTi and the company
has joined the Euronext Paris CAC® SBT 1.5° index
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.8/5), CDP (A),
MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company
to join the RE100
- Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street
furniture (630,196 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 258 contracts in
metros, buses, trains and tramways (319,081 advertising
panels)
- N°1 in Europe for billboards
(85,743 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (708,620 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (165,292 advertising panels)
- N°1 in outdoor advertising in
Latin America (91,682 advertising panels)
- N°1 in outdoor advertising in
Africa (25,337 advertising panels)
- N°1 in outdoor advertising in
the Middle East (21,300 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com.
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and YouTube.
Communications
Department: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
1 For the extraction and manufacturing phases vs a brand-new
standard bus shelter
2 For the extraction and manufacturing phases with on-site
reconditioning vs a brand-new standard bus shelter
- 09-10-2024 # Ecoconception_UK
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