TORONTO, Oct. 17,
2024 /CNW/ - Absolut Vodka is shaking up their
ready-to-drink (RTD) lineup with the launch of its highly
anticipated and refreshing addition: Absolut Ocean Spray Vodka
Cranberry RTD.
This collaboration is the first time Ocean Spray® has
brought its real juice credentials to the Spirits category in
Canada. These iconic brands have
crafted a collection of delicious RTD cocktails with precision and
quality by combining premium Absolut Swedish Vodka with real
cranberry juice from Ocean Spray.
"In a category as dynamic as RTDs we seek to consistently bring
new innovation to our consumers, we know Vodka Cranberry is a top
preferred cocktail which is why we are so excited about this
partnership between Absolut Vodka & Ocean Spray. Our lineup of
vodka cranberry cocktails are all made with premium Absolut Vodka
and real cranberry juice from Ocean Spray and we can't wait for
Canadians to try them," said Alanna
Howe, Senior Portfolio Manager, RTDs at Corby Spirit and
Wine.
These refreshing cocktails are now available in a variety pack,
ideal for sipping this holiday season. Canadians can enjoy four
unique flavours each made with premium vodka from Absolut, real
cranberry juice from Ocean Spray®, crisp sparkling
water, and natural flavour, all sure to be an Absolut cran'
pleaser! Each variety pack includes two cans of each Vodka
Cran-Grape, Vodka Cranberry, Vodka Cran-Pineapple, Vodka
Cran-Raspberry.
"We're thrilled to collaborate with Absolut to bring this iconic
cocktail by two iconic brands to Canadians in a convenient format,"
said Ravish Kohly, Managing Director, Ocean Spray International
Services. "We've seen tremendous success in the US and look forward
to offering Canadians the same great choices made with real
cranberry juice. This is a dynamic partnership that makes perfect
sense."
The Absolut Ocean Spray products will be launching first in
Ontario, followed by Alberta and then will expand reaching
consumers across the rest of Canada in Spring 2025. The Absolut Ocean Spray
RTD marks a dynamic and innovative addition to the Canadian
beverage market. With its unique blend of premium ingredients and
diverse flavour options, this launch promises to bring a fresh and
exciting experience to consumers seeking quality and convenience in
their RTD choices.
For more information about the Absolut Ocean Spray RTD check it
out on the LCBO website: Absolut Ocean Spray 8 Pack | LCBO
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian manufacturer,
marketer and distributor of spirits, wines and ready-to-drink
(RTD). Corby's portfolio of owned-brands includes some of the most
renowned brands in Canada,
including J.P. Wiser's®, Lot 40®, and Pike
Creek® Canadian whiskies, Lamb's® rum, Polar
Ice® vodka, McGuinness® liqueurs,
Ungava® gin, Cabot Trail® liqueur, Chic
Choc® Spiced rum, The Foreign Affair® wines,
and Ace Beverage Group's Cottage Springs®, Cabana
Coast®, Liberty
Village®, and Good Vines®. Through its
affiliation with Pernod Ricard S.A., a global leader in the spirits
and wine industry, Corby also represents leading international
brands such as Absolut® vodka, Chivas Regal®, The
Glenlivet® and Ballantine's® Scotch whiskies,
Skrewball® whiskey, Jameson® Irish whiskey,
Código 1530® and Olmeca Altos® tequilas,
Beefeater® gin, Malibu® rum,
Kahlúa® liqueur, Mumm® champagne; and Jacob's
Creek®, Wyndham Estate®,
Stoneleigh®, Campo
Viejo®, and Kenwood® wines. Corby is a
publicly traded company based in Toronto,
Ontario, and listed on the Toronto Stock Exchange under the
trading symbols CSW.A and CSW.B. For further information, please
visit our website or follow us on LinkedIn, Instagram, or
Twitter.
SOURCE Corby Spirit and Wine Communications