WINNIPEG, MB, May 16, 2022
/CNW/ – Pollard Banknote Limited (TSX: PBL)
("Pollard Banknote") congratulates the Texas Lottery Commission
("Texas Lottery") on the launch of $20
Million Supreme, the U.S. lottery industry's first
scratch ticket game at the $100 price
point. Printed by Pollard Banknote, the 4" by 12" milestone ticket
features Soft Touch™ and Scratch FX®, an engaging combination of
print innovations ideal for conveying the game's value and
uniqueness in the market.
$20 Million Supreme debuts
in response to the considerable popularity of the Texas Lottery's
higher price point scratch tickets, an industry-wide trend that has
emerged in recent years. The Lottery's $50 price point has played a major role in its
impressive financial performance, achieving the highest percentage
of sales growth in fiscal year (FY) 2021 relative to other price
points, and driving record contributions to Texas education, as a result. The introduction
of $20 Million Supreme
represents a natural progression from the $50 price point, of which the Texas Lottery was
among the first lotteries to introduce fifteen years ago. Pollard
Banknote's Scratch FX® infuses the ticket with unmatched
brilliance, while Soft Touch™, part of The Touchables™ line of
specialty inks, imparts a distinct tactile feature to the ticket
surface. With three bonus spots and engaging callouts,
$20 Million Supreme is
expected to substantially contribute to FY 2022 revenue
generation.
"The Texas Lottery is excited about the monumental launch of
$20 Million Supreme," said
Gary Grief, Executive Director,
Texas Lottery Commission. "The introduction of the $100 game will provide Texas Lottery players
added convenience when they purchase $100 or more of lottery products at a time, and
will provide added efficiency for our Texas Lottery retailers, who
always face the challenges of long transaction times for large
purchases. With prizes starting at $150 and four unprecedented top cash prizes of
$20 million, which are the largest
top cash prizes the Texas Lottery has ever offered in a scratch
ticket game, we anticipate that the game will generate significant
excitement among players and retailers and will provide needed
support for public education throughout the state of Texas."
"We are thrilled to partner with the Texas Lottery to bring the
first $100 scratch ticket game to the
U.S. lottery market," said Brad
Thompson, Vice President, Sales & Marketing, Pollard
Banknote. "Through a diverse portfolio of offerings, many of which
feature Pollard Banknote's print innovations, the Texas Lottery
consistently demonstrates how well it understands its players.
$20 Million Supreme is the
most recent example of how the Texas Lottery delivers world-class
products to support worthy causes throughout the state."
About the Texas Lottery
Beginning with the first ticket sold in 1992, the Texas Lottery
has generated $34.6 billion in revenue for the state and
distributed $74 billion in prizes to lottery players.
Since 1997, the Texas Lottery has contributed $28.7
billion to the Foundation School Fund, which supports public
education in Texas. As authorized by the Texas Legislature,
certain Texas Lottery revenues benefit state programs including the
Fund for Veterans' Assistance. Since the first veterans'-themed
scratch ticket game was launched in 2009, the Texas Lottery has
contributed more than $179 million for programs
supporting Texas veterans. The Texas Lottery provides
several entertaining games for lottery players including
Powerball®, Mega Millions®, Lotto Texas®, All or Nothing™, Texas
Two Step®, Pick 3™, Daily 4™, Cash Five® and scratch ticket
games. For more information visit us on Facebook, Twitter,
Instagram, YouTube or at texaslottery.com. PLAY RESPONSIBLY.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, in-lane ticket options, and sales-driving
merchandising solutions from its Schafer Retail Solutions +
portfolio. It also offers a full suite of digital offerings,
ranging from world-class game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, ticket vending
machines, and its Diamond Game and
Compliant Gaming electronic games and devices to charitable and
other gaming markets in North America. Established in 1907,
Pollard Banknote is owned approximately 64.3% by the Pollard family
and 35.7% by public shareholders, and is publicly traded on the TSX
(PBL). For more information, please visit our website at
www.pollardbanknote.com.
Forward-looking
Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
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SOURCE Pollard Banknote Limited