FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced
that it has entered into an agreement with Western Dealers Co-Auto ("WD
Co-Auto"), a Western based buying cooperative that currently services over 900
auto dealers in Manitoba, Saskatchewan, Alberta and BC to act as a sales lead
generator. Commencing February 15th, 2012, WD Co-Auto will begin promoting
Futura's product offering to its dealer clients through its various client
outreach channels and will refer all qualified sales leads to Futura for follow
up. WD Co-Auto will also assist Futura in managing its roster of active dealer
clients within Western Canada. 


"This agreement with WD Co-Auto will allow us to build on the very successful
arrangement we've had in place for the last two months in Eastern Canada with
Co-Auto Co-Operative Inc. and have full national coverage with the two leading
auto dealer buying groups in Canada. We are enjoying very strong sales momentum
in Eastern Canada and look forward to replicating this success in Western Canada
through this partnership with WD Co-Auto." said Mark Farrell, President and CEO
of The Futura Loyalty Group.


"We are excited about promoting Futura's product offering to our 900 plus auto
dealer clients. We are impressed with the very positive response they've had
from auto dealers in Eastern Canada and are very confident that we can help them
grow their presence significantly in Western Canada by leveraging our extensive
book of auto dealer client relationships currently in place." said Mike Reid,
President and CEO of WD Co-Auto. 


About The Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and
stand-alone loyalty solutions for Canadian businesses. The company offers a
suite of loyalty products and services including access to two existing branded
loyalty currencies. Futura also develops custom programs for companies wishing
to develop proprietary loyalty solutions. Futura's loyalty services include
member account set up, management and reward redemption platform, a web-based
program transaction reporting interface for merchants, a robust offer management
system, retail POS Integration for card swipe issuance and a proprietary web
based reward issuance solution. For more information regarding Futura Loyalty
Group, visit www.tflg.ca.


About WD Co-Auto

WD Co-Auto is a co-operative buying group doing business with over 900 new car
and truck dealerships in Manitoba, Saskatchewan, Alberta and British Columbia.
WD Co-Auto was designed to benefit its auto dealer members by offering a
Complete Purchasing Program providing top quality products, services, equipment,
and central billing. For more information regarding WD Co-Auto, visit
www.wdcoauto.com.

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