VANCOUVER, BC, Oct. 22, 2021 /CNW/ - RYU Apparel Inc. (TSXV:
RYU) (OTCQB: RYPPF) (FWB: RYAA) ("RYU" or the
"Company"), creator of award-winning urban athletic apparel,
is excited to announce an exclusive marketing partnership with The
Wall Trainer, makers of a zero-footprint total body workout machine
that combines Resistance-Technology™ with world-class video
workouts.
As part of their new "Movement Matters" brand campaign, RYU will
provide training gear for up to 250 Wall Trainer social media
influencers, consisting of a workout top, workout bottom, and
t-shirt. These influencers will become part of the RYU affiliate
network where they will have access to exclusive offers for their
followers, extending RYU's brand presence.
Under the partnership agreement, RYU will also design and
produce exclusive Wall Trainer-branded apparel for release in 2022.
This rollout supports RYU's strategy to increase the speed and
frequency of product newness to consumers, and follows other
successful product collaborations including an exclusive collection
for the NFL Alumni Academy and specially-branded uniforms for the
Canadian Olympic skateboarding team.
According to a poll conducted by Tomoson, businesses are making
$6.50 for every $1 spent on influencer marketing, and Influencer
Marketing Hub projects the influencer marketing industry to reach
$13.8 billion by the end of 2021.
This collaboration with The Wall Trainer and its network of
influencers will drive brand awareness for both organizations.
"The Wall Trainer makes fitness accessible to everyone, so it's
an organic brand alliance that supports our company's four-pillar
growth strategy." said CEO Cesare
Fazari
The Wall Trainer CEO, Scott
Anderson, added, "We're impressed with what RYU created for
the NFL Academy and Canadian Olympic team, so we're excited to
collaborate with them on The Wall Trainer-branded apparel. We also
look forward to expanding our collective brand presence with an
influencer campaign."
The Wall Trainer was represented by WaV
Sports & Entertainment in the transaction. Brian Klaasmeyer, CEO of WaV Sports, said, "After working with Cesare and
his team at RYU with the NFL Alumni Academy, I knew the two brands
were closely aligned in their missions. These brands have
come together in perfect partnership that will drive sales for both
companies. I am excited to see where this collaboration goes."
The Wall Trainer joins other key RYU partners brokered by
WaV Sports & Entertainment,
including Noble Biomaterials, Polartec, Nylstar, and others.
About RYU Apparel
RYU Apparel (TSXV:RYU, OTCQB:RYPPF), or Respect Your Universe,
is an award winning urban athletic apparel and accessories
brand engineered for the fitness, performance and lifestyle of the
athletic man and woman. Designed without compromise for fit,
comfort, and durability, RYU exists to facilitate optimal human
performance. For more information, please visit the RYU
website at: http://ryu.com.
About WaV Sports and
Entertainment LLC
WaV Sports
& Entertainment is a global sports marketing firm that
specializes in sports property representation, brand side
representation, and the management and production of unique
sporting and entertainment events. WaV exclusively represents,
manages and operates the NFL Alumni Academy and various other NFL
Alumni initiatives such as their youth educational programming
known as the Pro Day Experience. Additional information on the
Company can be found at www.WaVsports.com.
Forward Looking Statements Disclaimer
Neither the
TSX Venture Exchange Inc. nor its Regulation Service Provider (as
that term is defined in the policies of the TSX Venture Exchange
Inc.) accepts responsibility for the adequacy or accuracy of this
press release.
This news release contains forward-looking information that
involves various risks and uncertainties regarding future events.
Such forward-looking information can include without limitation
statements based on current expectations involving a number of
risks and uncertainties and are not guarantees of future
performance of RYU, such as statements the renewal of the RYU
brand, success of The Wall Trainer or effectiveness or partnerships
of the Influencers. There are numerous risks and uncertainties that
could cause actual results and RYU's plans and objectives to differ
materially from those expressed in the forward-looking information,
including: (i) adverse market conditions, including
conditions arising as a result of the COVID-19 pandemic or
otherwise; (ii) an inability to renew the RYU brand, implement
strategic objectives and regain profitability; (iii) failing to
meet target revenue projections as anticipated; (iv) failing to
enter into the anticipated consulting arrangement and (v) the
inability to complete the planned re-opening of the its store or
the piloting of the "RYU Studio" concept. Actual results and future
events could differ materially from those anticipated in such
information. These and all subsequent written and oral
forward-looking statements are based on estimates and opinions of
management on the dates they are made and are expressly qualified
in their entirety by this notice. Except as required by law, RYU
does not intend to update these forward-looking
statements.
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SOURCE RYU Apparel Inc.