VANCOUVER, BC, Jan. 20, 2022 /CNW/ - RYU Apparel Inc. (TSXV:
RYU) (OTC:QB RYPPF) (FWB: RYAA) ("RYU" or the
"Company"), creator of award-winning urban athletic apparel,
is pleased to announce the hiring of Zachary Beers as Marketing Director, effective
February 1st. In his new
role Zach will be responsible for leading RYU's omni-channel
marketing efforts to attract and retain RYU consumers in support of
the company's four-pillared growth strategy (brand, product,
digital and retail).
An energetic retail brand marketer with more than 10 years of
experience, Zach has managed more than 50 marketing campaigns,
launched 20+ retail stores and helped grow direct-to-consumer
revenue from $1 million to
$500 million for Arc'teryx—an outdoor
clothing and equipment company. His iterative design philosophy
leans into learning by doing, while leveraging data and metrics to
guide strategic thinking. In addition to developing RYU's
consumer-centric marketing strategy around its "Movement Matters"
brand mantra, Zach will oversee all supporting online and offline
efforts across the RYU ecommerce website, social media, paid media,
email, printed catalogues, retail stores and other channels.
Tasked with telling a clearer, more inspiring brand story that
resonates with their audience, Zach will tap into the emotional
connection consumers have with their movement lifestyle and amplify
those stories across the RYU ecosystem. The focus will be on a
digital-first strategy that supports the company's foundational
ecommerce business while integrating retail through in-store
activations to create more synergy between the online and offline
shopping experience.
"Zach's energy and drive are palpable," says RYU's COO
Rob Blair. "His quick, iterative
thinking and omni-channel marketing experience will help us expand
our audience and attract true brand loyalists during this exciting
phase of growth for the company."
Zach Beers adds, "I'm a mountain
sports enthusiast, and I apply that same passion and calculated
risk-taking to marketing. I'm thrilled to join the RYU team, and
look forward to shaping the future of this brand."
About RYU Apparel
RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe,
is an award-winning urban athletic apparel and accessories
brand engineered for the fitness, performance and lifestyle of the
athletic man and woman. Designed without compromise for fit,
comfort, and durability, RYU exists to facilitate optimal human
performance. For more information, please visit the RYU
website at: http://ryu.com
Forward Looking Statements Disclaimer
Neither the TSX Venture Exchange Inc. nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange Inc.) accepts responsibility for the adequacy
or accuracy of this press release.
This news release contains forward-looking information that
involves various risks and uncertainties regarding future events.
Such forward-looking information can include without limitation
statements based on current expectations involving a number of
risks and uncertainties and are not guarantees of future
performance of RYU. There are numerous risks and uncertainties that
could cause actual results and RYU's plans and objectives to differ
materially from those expressed in the forward-looking information,
including: (i) adverse market conditions resulting in the inability
of RYU to raise necessary financing required to enter and make
payments under the proposed definitive agreements; (ii) the
inability of RYU to obtain any necessary approvals in respect of
the proposed agreements, including approvals necessary for the
issuance of the RSU's; and (iii) inability to restructure and
transform its business as required. Actual results and future
events could differ materially from those anticipated in such
information. These and all subsequent written and oral
forward-looking statements are based on estimates and opinions of
management on the dates they are made and are expressly qualified
in their entirety by this notice. Except as required by law, RYU
does not intend to update these forward-looking
statements.
RYU APPAREL INC.
Cesare Fazari
Chairman & Chief Executive Officer
+1 (604) 235-2880
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SOURCE RYU Apparel Inc.