Animation Studio Joins International
Community of Businesses Dedicated to Inclusive, Equitable, and
Regenerative Economy
Atomic Cartoons (Atomic), a Thunderbird Entertainment Group
(TSXV: TBRD, OTCQX: THBRF) (“Thunderbird” or the
“Company”) company, is proud to share that it has achieved a
major sustainability milestone. Atomic is now B Corp certified,
formally joining a global community of businesses that meet high
standards of social and environmental impact.
Under the guidance of nonprofit organization B Lab, companies
that are B Corp Certified have achieved a high standard of verified
social and environmental performance through meeting a rigorous
third-party assessment and transparency requirements. In addition,
B Corp companies have made a legal commitment to stakeholder
governance, vowing to consider all interest holders, not only
shareholders. There are more than 8,000 companies in 95 countries
with B Corp Certification.
“We are incredibly proud to share that Atomic Cartoons is a
Certified B Corporation. This milestone is testament to our
steadfast commitment to advance social and environmental
initiatives within the animation industry and beyond,” said Atomic
CEO Jennifer Twiner McCarron, who is also the CEO and Chair of
Thunderbird. “Producing with integrity and acting as a force for
good is a core part of Atomic’s identity, and B Corp Certification
will enable us to make an even greater positive impact through a
trusted framework that values transparency and accountability.”
Atomic Cartoons’ dedication to taking action to benefit all
people, communities, and the planet can be observed across the
studio. During the 18-month-plus journey to complete certification,
Atomic implemented many new initiatives, including the introduction
of a new paid volunteer policy, as well as sustainability policies
and emissions tracking and targets through a partnership with a
company called Watershed. As part of the process of becoming B Corp
Certified, Atomic also became a B.C. Benefit Company, which
involves making a commitment to the Province of British Columbia to
operate in a responsible and sustainable way, and to work towards
one or more public benefits.
“The best part of Atomic’s B Corp journey was how it showed the
team what they were doing well, and where they could create even
more benefits for artists, customers, audiences and our local
communities,” said Marsha Newbery, Vice President, Sustainability
& Business Affairs at Thunderbird Entertainment, who led the
process on behalf of Atomic. “This is by no means the end – Atomic
receiving this certification doesn't mean perfection. It means
Atomic is committed to putting its artists and audiences first, and
to grow while meeting rising standards for social and environmental
performance.”
ABOUT ATOMIC CARTOONS
Atomic Cartoons is an internationally renowned, award-winning
animation studio with offices located in Vancouver, Ottawa and Los
Angeles. We are known for our artist-driven culture that attracts,
retains and promotes the best talent in the business. Atomic
develops and produces high-end animated content that spans
preschool, comedy, action-adventure, adult and commercial genres,
and everything in between. And we have developed a stellar global
reputation for our ability to translate big brands like LEGO, Star
Wars, My Little Pony, Cocomelon and many more into top-notch
animation, while also developing high-quality original Atomic
productions including The Last Kids on Earth, Rocket Saves the Day
and Mermicorno: Starfall, which is currently in production. Atomic
is B Corp certified and a B.C. Benefit Company. For more
information, visit www.atomiccartoons.com.
ABOUT THUNDERBIRD ENTERTAINMENT GROUP
Thunderbird Entertainment Group is a global award-winning,
full-service multiplatform production, distribution and rights
management company, headquartered in Vancouver, with additional
offices in Los Angeles and Ottawa. Thunderbird creates
award-winning scripted, unscripted, and animated programming for
the world’s leading digital platforms, as well as Canadian and
international broadcasters. The Company develops, produces, and
distributes animated, factual, and scripted content through its
various content arms, including Thunderbird Kids and Family (Atomic
Cartoons), Thunderbird Unscripted (Great Pacific Media) and
Thunderbird Scripted. Productions under the Thunderbird umbrella
include The Last Kids on Earth, Molly of Denali, Highway Thru Hell,
Kim’s Convenience, Reginald the Vampire and Boot Camp. Thunderbird
Distribution and Thunderbird Brands manage global media and
consumer products rights, respectively, for the Company and select
third parties. Thunderbird is on Facebook, Twitter, and Instagram
at @tbirdent. For more information, visit: www.thunderbird.tv.
Neither the TSX-V nor its Regulation Services
Provider (as that term is defined in the policies of the TSX-V)
accepts responsibility of the adequacy or accuracy of this release,
which has been prepared by management.
Cautionary Statement Regarding Forward-Looking
Information
Thunderbird’s public communications may include written or oral
“forward-looking statements” and “forward-looking information” as
defined under applicable Canadian securities legislation. All such
statements may not be based on historical facts that relate to the
Company’s current expectations and views of future events and are
made pursuant to the “safe harbour” provisions of applicable
securities laws.
Forward-looking statements or information may be identified by
words such as “anticipate”, “continue”, “estimate”, “expect”,
“forecast”, “may”, “will”, “plan”, “project”, “should”, “believe”,
“intend”, or similar expressions concerning matters that are not
historical facts. Forward-looking statements in this document
include, but are not limited to, statements with respect to B Corp
Certification enabling Atomic Cartoons to make an even greater
positive impact through a trusted framework and Atomic being
committed to grow while meeting rising standards for social and
environmental performance. Forward-looking statements are
necessarily based on a number of estimates and assumptions that,
while considered reasonable, are subject to known and unknown
risks, uncertainties and other factors which may cause actual
results and future events to differ materially from those expressed
or implied by such forward-looking statements. Such factors
include, but are not limited to: general business, economic and
social uncertainties; litigation, legislative, environmental and
other judicial, regulatory, political and competitive developments;
product capability and acceptance; international risk and currency
exchange rates; and technology changes. An assessment of these
risks that could cause actual results to materially differ from
current expectations is contained in the “Risks and Uncertainty”
section of June 30, 2023 MD&A. The foregoing is not an
exhaustive list. Additional risks and uncertainties not presently
known to Thunderbird or that management believes to be less
significant may also adversely affect the Company.
The forward-looking statements or information contained in this
document represent our views as of the date hereof and as such
information should not be relied upon as representing our views as
of any date subsequent to the date of this document. The Company
undertakes no obligation to update publicly or revise any
forward-looking statements or information, whether as a result of
new information, future events or otherwise, unless so required by
applicable securities laws. Accordingly, readers are cautioned not
to place undue reliance on forward-looking statements or
information.
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version on businesswire.com: https://www.businesswire.com/news/home/20240131832910/en/
Media Relations: Lana Castleman, Director, Marketing
& Communications Phone: 416-219-3769 Email:
lcastleman@thunderbird.tv
Corporate Communications Julia Smith Finch Media Email:
Julia@finchmedia.net
Investor Relations: Glen Akselrod, Bristol Capital Phone:
+ 1 905.326.1888 ext 1
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