American Seniors Association Holding Group, Inc. (PINKSHEETS: AMSA) announced today that its Chairman of the Board Jerry Barton has passed away. Mr. Barton was the founder of the American Seniors Association and its spokesperson until his retirement in 2010.

Mr. Barton had a long and successful career in business serving as both Vice President of Genuine Parts Co. and President and CEO of Belknap Hardware. In 2005 he went on fulfill his dream of senior advocacy by founding the National Association of Senior Concerns and later, the American Seniors Association. Mr. Barton understood and experienced firsthand the issues concerning seniors and the effects of changing legislation and changes in Social Security and Medicare programs. His understanding and experience were driving factors in his founding of ASA and building the organization on a solid foundation of hope and positive reform of the major programs that affect American seniors.

Stuart Barton, AMSA's President and the son of Mr. Barton, said, "My father believed in this cause and worked hard to promote and protect it; he wanted every member of the ASA family to participate in what he felt would ensure a brighter future for American seniors. It is important to continue moving this vision forward as my father would want and to ensure that his legacy lives on through our efforts."

The company is currently considering several candidates to replace Mr. Barton on the Board of Directors.

About American Seniors Association Holding Group, Inc.

American Seniors Association Holding Group, Inc., based in Atlanta, Georgia, operates under the trade name of the American Seniors Association. The American Seniors Association is a conservative oriented membership organization that offers discounted products and services to its members throughout the United States. These services and products are offered by national and global partners such as CVS Pharmacy, Liberty Mutual Insurance, Bankers Fidelity, Hertz and Penske among others. Please visit www.americanseniors.org for additional information or to become a member.

Safe Harbor Statement Certain statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate", "project", "intend", "forecast", "anticipate", "plan", "planning", "expect", "believe", "will likely", "should", "could", "would", "may" or words or expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, the limited financial resources, domestic or global economic conditions -- activities of competitors and the presence of new or additional competition and conditions of equity markets.

Contact: American Seniors Association 800-951-0017 info@americanseniors.org

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