ASFX American Scientific Resources Inc (CE)

Kidz-Med Inc., a subsidiary of American Scientific Resources, Inc. (PINKSHEETS: ASFX), is excited to announce that the Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer continues to garner additional media.

The Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer has been chosen by renowned Safety Mom, Alison Rhodes to be featured in broadcast segments on a nationwide home media tour promoting safety resolutions for 2009.

Ms. Rhodes has previously been featured on numerous television segments discussing child safety, heath and wellness including ABC's "Good Morning America," NBC's "The Today Show," ABC's "World News Tonight," Court TV, Oxygen's "The Gayle King Show," PBS' "Keeping Kids Healthy," Discovery Health's "Runway Moms," NBC's "Open House," CNN and CNBC.

Momma Mia!

Mommy media mania kicked of Wednesday as Los Angeles' KTLA-TV (CH-5, the CW), featured national child safety advocate, Alison Rhodes on a broadcast segment introducing the Kidz-Med Thermofocus.

Thermofocus Thursday

San Diego media discover the Kids-Med Thermofocus with multiple mentions this week by child safety advocate, Alison Rhodes. She will appear on KNSD-TV NBC, San Diego and, San Diego CW affiliate XETV-TV Ch 6 on Thursday, January 22, 2009.

Media Fever Friday

San Diego mommy media fever continues. Alison Rhodes appears on KSWB-TV Fox 5, San Diego on Friday, January 23, 2009 to discuss home health and safety issues. She'll be featuring the Kidz-Med Thermofocus.

Ronald Garner of AudioStocks interviews Jane Porricelli of Momgenerations.com (www.momgenerations.com), a website dedicated to all things about motherhood, including product reviews, giveaways, helpful advice, and even the latest celebrity updates. Among their product reviews, Momgenerations.com has recently featured the Kidz-Med Thermofocus thermometer.

Momgenerations is listed #7 of Mom Dot's top 50 Mom blogs of 2008 (http://www.momdot.com/topmomblogs/) and listed among "25 reasons we love social Media," according to Blast Media (http://www.blastmedia.com/blogs/mediablast/2008/10/25_reasons_we_love_social_medi.html).

Along with Sarah Morgan, Jane Porricelli is the mother of the Hot Blogger Calendar (http://www.hotbloggercalendar.com). The interview will appear on the AudioStocks' multi media publishing platform (www.audiostocks.com) late Friday afternoon.

Jackpot Saturday

Las Vegas media is expected to welcome Ms. Rhodes on KVBC-TV NBC, Saturday, January 24, 2009. In addition to introducing the Thermofocus, she'll be providing specific safety tips and advice for parents to adhere to in 2009.

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc. was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips." Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit www.kidzmed.com or www.americansci.com.

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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Contact: AudioStocks.com Ronald Garner Email Contact Investor Hotline: 760-692-1167