CCTR China Crescent Enterprises Inc New (CE)

China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced the Company's corporate ticker symbol will change from (OTCBB: CCSE) to "CCTR" effective at the opening of the market today, Tuesday, May 12th. The corporate ticker change has been executed in conjunction with a publicly disclosed plan to reduce the number of issued and outstanding common shares and to limit the issue of additional shares in the future. This is part of an overall plan to gain share price traction and improve the potential return on investment for shareholders.

The Company reported over $40 million in revenue for 2008 with more than $600,000 in net income, while the share price resulted in a market capitalization that amounted to a fraction of the Company's annual earnings. A number of publicly traded technology service companies today have share prices that reflect one to many multiples of earnings, even in the current economic environment. Management will review in a Webcast tomorrow, May 13th, their plan to gain share price traction with an objective of realizing a price per share that would reflect at least five times earnings or a fair value target price per share of $0.30.

The Webcast will be available for viewing on-demand. A link for accessing the Webcast will be available on the Company's corporate website on May 13th.

Corporate E-mail Updates

To be added to China Crescent's e-mail database to receive company updates or to obtain more information on the Company, please send an e-mail to ir@chinacrescent.com or call 214-722-3065.

About China Crescent Enterprises, Inc. (http://www.chinacrescent.com/)

China Crescent Enterprises, Inc. is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3065