CCTR China Crescent Enterprises Inc New (CE)

China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced an on-demand Webcast scheduled for Tuesday, July 21, 2009 to review the Company's recently announced strategy to deliver software solutions to the smartphone and mobile computing market in China. The presentation will include an overview of the product offering and the market opportunity. According to IDC, the worldwide mobile phone market reached a new milestone at the close of 2006 with more than one billion units shipped worldwide over the year. The demand for mobile software applications is being driven in large part by the growing penetration of mobile phone sales into emerging economies that currently do not have substantial access to the Internet via desktop computing. With smartphone manufacturers such as Research In Motion, the maker of the Blackberry and Apple, maker of the iPhone, realizing year-to-date share price increase of over 60%, the Tuesday presentation will also include a review of China Crescent's suggested fair value target price of $0.30 per share.

Corporate E-mail Updates

To be added to China Crescent's e-mail database to receive company updates or to obtain more information on the Company, please send an e-mail to ir@chinacrescent.com or call 214-722-3065.

About China Crescent Enterprises, Inc. (http://www.chinacrescent.com/)

China Crescent Enterprises, Inc. reported over $40 million in profitable Revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3065