NEW YORK, NY and LOS ANGELES, CA and LONDON, UNITED KINGDOM--(NewMediaWire - Mar 19, 2015) - Digital Brand Media & Marketing Group, Inc. (OTC PINK: DBMM) filed its Q1 results for fiscal year 2015 summarizing its strategy of aggressive organic growth. When compared quarter to quarter, sales increased by 44%, and Operating Net Loss decreased by 46%. These are positive metrics which the Company expects to grow throughout the fiscal year as the aggressive business development activities are executed. Another revenue stream recently targeted is the luxury retail market to leverage growth by prioritizing a mobile strategy in the digital landscape, while integrating traditional platforms.

Reggie James, Co-Chief Operating Officer and Senior Vice-President Marketing & Communications commented on industry news: "The recent demise of Jones New York provided an excellent example of a luxury brand and retail presence who came late to the digital party being forced to address the connected mobile world or risk becoming irrelevant and left behind. Short of closing down like Jones, firms that can't move at the pace of digital disruption risk losing their competitive advantage."

James provided background which is a significant aspect of DBMM/Digital Clarity's strategy in this industry sector: "The retail shopping sector is evolving rapidly from a staid environment of mainly store fronts which served it well for decades. People are now using smart devices to shop in increments, moving comfortably from one digital destination to the next to check prices and attributes about brands and products and services. Content is king, its consumption has extended behavior into 3 areas: how people engage in social interaction, how they buy, both online and offline. Smartphone users now interact with their phones 150 times per day, every six minutes. 79% of the 18-44 year olds have their smartphones with them 22 hours per day, with the vast majority checking their phone within 15 minutes of waking up and spend 177 minutes daily on mobile/smartphones.

"When consumers shop online, the average time between adding a product to their cart and checking out has grown 38% over the last 5 years, from 2 hours to 2.6 hours. The buying process is now more complex with significant new influences on the ultimate decision as customers seek advice from their social networks, i.e. Facebook, Twitter, YouTube, Pinterest, Instagram, Google+, third party providers and on-site customer reviews. Instagram as a visual platform demonstrates interaction rates 26 times that found on Facebook. DBMM/Digital Clarity integrates the new shopping environment into its Search capability in order to provide its (prospective, as well as existing) clients with differentiating information so the transaction can be completed to increase the client's ROI. Digital Clarity delivers on its promise of 'ROI is our DNA.'"

James added: " Successful retailers will become media platforms to maximize in-store and on-line experiences and transform to omnichannel retailers. Digital Clarity drills down each client's analytics to design the experience and the destination, while measuring the value. Though the luxury retail sector is unique in its own right, the applications and methodologies we used in other vertical sectors can be applied to the luxury sector as it has reached a turning point which can't be ignored. As a result of relationship building over the past year, several retail heritage brands Boards of Directors are in discussion with DBMM/Digital Clarity to best position and steer their companies through the complex digital landscape. These are turnaround situations of well-known brands who are now focusing on a total retail experience, integrating bricks & mortar and the mobile digital market whose senior managements have/or will engage Digital Clarity on a fee for consulting service basis, with an added revenue share increment. DBMM/Digital Clarity has developed a business transformation practice which helps its clients create ecosystems of value for their customers."

James concluded, "As highlighted in the 10-K and 10-Q, digital marketing and brand enhancement incorporates Search, Design, Social Media and Analytics, and remains the #1 driver for companies to achieve growth over the next 5 years. The shift to mobile has now accentuated the focus and, moreover, put DBMM/Digital Clarity at the forefront of each Company's expansion strategy."

The organic growth puts DBMM/Digital Clarity in a strong position to execute continued aggressive business development while positioning its capital raise and acquisition plans.

About Digital Brand Media & Marketing Group, Inc. (DBMM):
DBMM Group crafts, designs and executes digital marketing strategies across multiple ad platforms and social media networks for a broad array of clients to help each of them establish a uniform brand identity across the digital universe. The product offering is a unique value proposition of intelligent analytics provided by an experienced digital marketing and technology team.

Safe Harbor Provisions:
The foregoing contains certain predictive statements that relate to future events or future business and financial performance. Such statements can only be predictions, and the actual events or results may differ from those discussed due to, among other things, those risks described in DBMM's reports filed with the SEC. Opinions expressed herein are subject to change without notice. This document is published solely for information purposes, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities in any state. Past performance does not guarantee future performance. Additional information is available upon request.