“IMDb’s What’s On TV” Alexa Flash Briefing,
presented by Paramount Network, uses proprietary IMDb data to help
customers decide what to watch based on the top trending television
shows on IMDb
IMDb (www.imdb.com), the world’s most popular and authoritative
source for movie, TV and celebrity content, today announced that it
has launched its first voice controlled service with a new Flash
Briefing skill for Amazon Alexa. Upon verbal request, the new IMDb
Flash Briefing will help fans with Alexa-enabled devices decide
what to watch each evening by providing a list of the top five most
popular television shows based on IMDb trending data. Updated
daily, entertainment fans can access the “IMDb’s What’s On TV”
Alexa Flash Briefing, presented by Paramount Network, seven days a
week to help drive their television viewing decisions for that
night.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180222005150/en/
IMDb launches its first-ever skill for
Amazon Alexa. “IMDb’s What’s On TV” Alexa Flash Briefing, presented
by Paramount Network, helps customers decide what to watch based on
the top trending television shows on IMDb. Paramount Network’s
featured shows include the six-part limited series “Waco,” as well
as “Lip Sync Battle,” and the original scripted series “Heathers.”
(Photo: Business Wire)
The “IMDb’s What’s On TV” Flash Briefing skill for Alexa will
share details of each day’s top five trending shows, including
airtimes, networks and the IMDb synopsis of the episodes. IMDb uses
data from its exclusive TV rankings to determine top trending shows
and mini-series based on the actual page views of their tens of
millions of US-based monthly unique visitors.
“Continuing our commitment to helping entertainment fans
discover new TV shows to watch, IMDb is thrilled to leverage voice
activated data for the first time, using our unique trending data
to make decision-making simple for audiences on Alexa-enabled
devices,” said Rob Grady, IMDb’s Chief Operating Officer.
As the exclusive presenting sponsor of the Flash Briefing, the
newly-launched Paramount Network receives a featured placement
within the briefing each day the network has a new show airing.
Paramount Network’s featured shows include the six-part limited
series Waco, as well as Lip Sync Battle, and the original scripted
series Heathers.
“As we launched Paramount Network, we were looking to align with
brands that would help us deliver innovation to the marketplace in
support of our exciting new slate of shows,” said Anhelo Reyes,
Senior Vice President, Marketing, Paramount Network and TV Land.
“The ‘IMDb’s What’s On TV’ Alexa Flash Briefing has played an
integral role in our ability to connect with a new, broad
audience.”
Bringing this promotional relationship to life was a
collaborative effort between Paramount Network, Amazon and Horizon
Media, with Horizon facilitating the project and shaping Paramount
Network’s overall presence within the IMDb Flash Briefing.
To discover great content and decide what to watch on TV with
“IMDb’s What’s On TV” Flash Briefing skill, users will need to
enable the Flash Briefing by asking Alexa, in the Alexa skills
store, or on Amazon.com. Once enabled, simply say “Alexa, read my
IMDb what to watch Flash Briefing” or “Alexa, what’s my Flash
Briefing?” The “IMDb’s What’s On TV” Alexa Flash Briefing will be
available on, but not limited to: Alexa, Apple Podcasts, Spotify,
Stitcher and all major podcatchers. The Alexa Skills store link is
also available here: https://www.amazon.com/dp/B078P3B37M/
About IMDb
IMDb is the world’s most popular and authoritative source for
movie, TV and celebrity content. The IMDb consumer site
(www.imdb.com) is the #1 movie website in the world with a combined
web and mobile audience of more than 250 million unique monthly
visitors. IMDb offers a searchable database of more than 250
million data items including more than 4 million movies, TV and
entertainment programs and more than 8 million cast and crew
members. Consumers rely on the information IMDb provides –
including local movie showtimes, ticketing, trailers, critic and
user reviews, personalized recommendations, photo galleries,
entertainment news, quotes, trivia, box-office data, editorial
feature sections and a universal Watchlist – when deciding what to
watch and where to watch it. IMDb’s portfolio of leading
entertainment apps (http://www.imdb.com/apps/) includes its popular
“Movies & TV” app for iPhone, iPad, Kindle Fire, Android
phones, Android tablets and its mobile-optimized website. To date,
there have been more than 115 million downloads of IMDb’s mobile
apps worldwide. IMDb’s X-Ray for Movies & TV Shows
(www.imdb.com/x-ray) is a feature that revolutionizes the viewing
experience by bringing the power of IMDb directly to Kindle Fire
HD, Fire TV and Fire TV Stick. IMDb’s Facebook page
(https://www.facebook.com/imdb) and official Twitter account
(https://twitter.com/imdb) are followed by more than 12 million
passionate entertainment fans. IMDbPro (http://www.imdbpro.com) is
the essential resource for entertainment industry professionals.
This membership-based service includes comprehensive information
and tools that are designed to help entertainment industry
professionals achieve success throughout all stages of their
career. IMDbPro offers members the following: detailed contact and
representation information; IMDb profile management tools;
exclusive STARmeter rankings that are determined by user searches
on IMDb; a casting service to post breakdowns and apply to roles; a
mobile optimized website and more. Additionally, IMDb owns and
operates Withoutabox (http://www.withoutabox.com), the premier
submission service for film festivals and filmmakers, and Box
Office Mojo (http://www.boxofficemojo.com), the leading online
box-office reporting service. IMDb.com is operated by IMDb.com,
Inc., a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ:AMZN)
(http://www.amazon.com). To learn more, go to:
http://www.imdb.com/press.
About Paramount Network
Paramount Network is a premium entertainment destination that
pushes the limits of story-telling with bold original scripted and
non-scripted series. Inspired by over a century of cinema,
Paramount Network is where today’s brightest stars bring the
experience of the big screen to every screen with stories that are
immersive, inclusive, and deeply personal. For more information,
visit www.ParamountNetwork.com.
About Horizon Media
Horizon Media, Inc. is a global leader in data-driven media and
marketing. The company was founded in 1989, and is headquartered in
New York with offices in Los Angeles and Toronto. Recognized as one
of the world’s ten most innovative marketing and advertising
companies by Fast Company, Horizon Media has been recognized as
U.S. Media Agency of the Year by Adweek and AdAge, and Independent
Media Agency of the Year by Mediapost. Renowned for its incredible
culture, Horizon is also consistently named to all of the
prestigious annual Best Places to Work lists published by Fortune,
AdAge, Crain’s New York Business and Los Angeles Business Journal.
Bill Koenigsberg served as the Chairman of the 4A’s Board of
Directors from 2014 to 2017, and currently serves as Vice Chair of
the 4A’s Board of Directors. Bill was the first person from a media
agency to hold this prestigious position in the 100-year history of
the 4As, the marketing industry’s leading trade association.
Horizon Media is the third largest US media agency (COMvergence
Agency Report 2017), with estimated billings of $8 billion and over
2,000 employees.
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version on businesswire.com: http://www.businesswire.com/news/home/20180222005150/en/
IMDbKatie Sann, 206-922-0636ksann@imdb.com
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