SHELBYVILLE, Ky., July 17, 2018 /PRNewswire/ -- Tattoos aren't
just an art form, but a means of personal expression that continues
to evolve as tattoo artists push creative boundaries with ink.
Leading into National Tattoo Day, Bulleit Bourbon is teaming up
with four trailblazing artists and shaking up tattoo culture with
the announcement of Bulleit™ Bourbon Tattoo Edition. The latest
Frontier Work is a limited collection of tattooed Bulleit Bourbon
bottles. Bulleit Frontier Works is an ongoing series of projects
and collaborations with modern cultural creators.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8364551-bulleit-bourbon-tattoo-limited-edition-bottles/
Bulleit Bourbon Tattoo Edition is a series of four unique tattoo
designs on the iconic Bulleit bottle. These collectible bottles
were created in partnership with some of the country's top tattoo
artists whose work is inspired by the frontier spirit and culture
of the cities they live in. The collaborations mark the first
time the Bulleit Bourbon bottle has been altered, transforming the
frontier-inspired bottles into collectable pieces of modern art.
Each bottle includes a hangtag featuring a scannable QR code to
access an interactive Augmented Reality experience, bringing each
artist's design to life digitally.
Participating artists include Shawn
Barber of Los Angeles,
Jess Mascetti of New York, Thomas
Hooper of Austin, Texas,
and Jason Kundell of Portland, Ore. Each artist is known for their
unique style of ink and innovative flair – the same spirit Bulleit
embodies through its modern approach to making whiskey. The limited
release tattoo bottles will be available for purchase in each
artist's respective state beginning in August and select bottles
will be available nationwide.
"I've always thought the Bulleit bottle was badass because of
its unique shape and iconic design," said Shawn Barber of Memoir Tattoo in LA. "Putting my
own unique spin on it was a fun challenge because I didn't want to
mess with the style too much, but did want to share what LA means
to me through my art. Bulleit gave me a lot of creative liberty and
I'm proud of how it turned out."
Barber originally partnered with Bulleit in 2017 to create the
first Bulleit Frontier Works campaign which brought 24 talented
tattoo artists from Southern
California together to craft the world's first tattoo
billboard. Bulleit and the artists created a 35-ft. leather tattoo
billboard, which was displayed in LA's Silver Lake neighborhood and now travels to
festivals across the country. Bulleit Bourbon Tattoo Edition has
once again united artists from a variety of tattoo genres to
celebrate one of the world's most precious forms of personal
expression and share the frontier spirit of tattoo culture.
"These artists are some of the most talented people I've ever
met," said Ed Bello, Brand Director
for Bulleit. "It's an honor to work with people who share our
passion for pushing boundaries on the frontier with such
creativity, and to feature their art on our Bulleit Bourbon
bottles. Let's raise a glass to tattoo culture, style and the
artists that bring it to life everyday through their passion and
dedication to ink."
Inside each Tattoo Edition bottle is the same award-winning,
high-rye Bulleit Kentucky Straight Bourbon Whiskey that 21+
consumers are encouraged to responsibility enjoy neat, on the
rocks, beside an ice-cold beer or in a classic cocktail. Bulleit
Bourbon Tattoo Edition carries a suggested retail price of
$24.99 and can be found at your local
retailer.
For more information on Frontier Works and the limited release
Bulleit Bourbon Tattoo Edition bottles, follow Bulleit on Instagram
@Bulleit and check out the hashtag #FrontierWorks.
About Bulleit Frontier Whiskey
Bulleit is one of the fastest-growing whiskeys in America, founded
in 1987 by Tom Bulleit, who
attributes that growth to bartenders and cultural partners who've
adopted it as their own. The Bulleit Frontier Whiskey portfolio is
distilled and aged in the Bulleit family tradition, using a higher
proportion of rye grain, which gives them a distinctive bold, spicy
taste. Most recently, Bulleit Barrel Strength Bourbon won a Double
Gold medal and Best Straight Bourbon at the 2018 San Francisco
World Spirits Competition.
In 2017, Bulleit celebrated its 30th anniversary with
the opening of a new, state-of-the-art distillery located in
Shelbyville, Ky. In 2019, a
Visitor's Center will open at the Bulleit Distilling Co. in
Shelbyville to share our modern,
technological and sustainable approach to making great whiskey.
Fans are invited to learn more about the past, present and future
of Bulleit by visiting the Bulleit Frontier Whiskey Experience at
Stitzel-Weller in Louisville, KY.,
a member of the Kentucky Bourbon Trail® tour. For more information,
visit www.bulleit.com or follow @Bulleit on
Instagram.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies,
Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys,
Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE) and our products are sold in more than
180 countries around the world. For more information about Diageo,
our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Media
Contacts
|
|
Elisabeth
Blum
|
Phil
Pearson
|
Taylor
|
DIAGEO
|
eblum@taylorstrategy.com
|
phillip.pearson@diageo.com
|
704-644-6935
|
646-223-2309
|
PLEASE DRINK RESPONSIBLY. BULLEIT Kentucky Straight Bourbon
Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Shelbyville, Ky.
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SOURCE Bulleit Distilling Co.