LAS VEGAS, Nov. 6, 2019 /PRNewswire/ -- Cisco Partner
Summit -- Today, at Cisco Partner Summit, Cisco announced a renewed
commitment to Small Business by offering customers and partners a
simple, secure and flexible portfolio, dedicated Cisco support, a
multi-year awareness campaign and increased partner investments to
capitalize on the small business opportunity.
Today, small business is big business! It represents millions of
individual companies representing two-thirds of the global GDP.
Now more than ever, small businesses are facing a pace of
change unlike ever before. Small businesses must address an
increasingly savvy customer base who expect digital experiences,
amazing customer service and simple user interfaces. With the
increased utilization of cloud and web-based applications, a strong
and secure network is the essential life blood of any small
business.
Collected under the Cisco Designed for Business brand, the newly
launched portfolio delivers the right products at the right price
for small businesses to thrive. To accelerate growth, Cisco is
doubling partner investments for this market and creating an easy
and frictionless experience for both partners and smaller customers
with faster response times and immediate access to
expertise….all things asked for by small businesses.
"The pace of change and transformation is phenomenal. Businesses
of all sizes are struggling to stay relevant, compete for
customers, and manage efficiencies," said Marc Monday, Global Head of Small Business at
Cisco. "Cisco's goal is to give small businesses access to the same
best in class technology capabilities as our enterprise customers,
but also balancing with simplicity and usability so the customer
can focus on what matters most, growing their business."
While small businesses are savvy, they are also struggling with
complexity. Cisco is now responding and supporting small businesses
faster with the new Virtual Demand Center (VDC). VDC generates and
satisfies the demand generated by Cisco marketing activities with a
low or no-touch sales motion. For partners, the VDC provides
actionable opportunities that are ready to engage and, for
customers it delivers faster response times and immediate access to
expertise.
Cisco is also getting behind partners who understand the small
business market by significantly increasing its partner
investments to scale and improve partner profitability.
By initiating new programs, incenting partners on growth,
streamlining the deal approval process as well as enabling partners
to seek out new small business customers, there has never been a
better time for partners to double down on small.
New offerings and key changes to the partner programs
include:
- New 'Perform Plus' incentive: A new global performance
incentive that rewards partners who focus on Mid-size and Small
business customers, with a quarterly cash rebate. Cisco is also
increasing the investment in partners who demonstrate targeted
growth behaviors, but may not be able to capitalize on other
incentives. This incentive launches in Cisco Q3 FY20.
- 'CMSP Express' Program : A redesigned Cloud and Managed
Service Program to address Managed Services Providers (MSPs)
selling to Small Business customers.
- X-Sell available globally: A sales community created via
co-investment with partners that includes Cisco-led training and
joint selling to scale to the Small business opportunity.
- Streamlined Deal Registration: Significantly accelerated
approval time for deals under certain sizes allowing partners to
act quickly in the fast-paced market.
Lastly, Cisco has a curated portfolio of products – including
some new product developments - specifically designed for small
business. Cisco Designed for Business will offer solutions that
enable small businesses to connect, compute & collaborate,
securely. New additions to the portfolio include Cisco
Business Wireless Access Points, a new Meraki Go full stack and the
new Catalyst 1K switch, an affordable
entry point to the world-class Catalyst range of switches for small
business.
Partner and Customer Quotes:
"CDW's dedicated Small Business team has seen great value in
providing Small Business customers with the dedicated resources and
solutions that meet their specific needs. Today we are thrilled to
see Cisco making a similar investment in this space. Cisco's
engagement with our Small Business team has improved our customer
experience and yielded strong results, and we are excited to move
our partnership forward with an even sharper focus on the
market."
- Norm Lillis, vice president,
Small Business, CDW
"Choosing Cisco was imperative because of our growth
inspirations. To grow like we envisioned, we needed a solid
foundation. Cisco has enabled us to become a reliable service
provider, keep pace with our growth and remain secure. Because of
the breadth of product offerings Cisco has we know any product will
work correctly and play well with all other systems we have."
- Wouter Hindriks, IT Network
Manager, Missing Piece.
Additional Resources:
- Marc Monday Executive Blog:
Going BIG with Small. Cisco and Small Business: 3 Things Partners
Should Know
- Cisco Small Business IT Solutions
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that has
been making the Internet work since 1984. Our people, products and
partners help society securely connect and seize tomorrow's digital
opportunity today. Discover more at thenetwork.cisco.com and follow
us on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks
of Cisco and/or its affiliates in the U.S. and other countries. A
listing of Cisco's trademarks can be found at
www.cisco.com/go/trademarks. Third-party trademarks mentioned are
the property of their respective owners. The use of the word
"partner" does not imply a partnership relationship between Cisco
and any other company.
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