- Global resale program extends the life of Perfect Moment’s
high-performance luxury skiwear and lifestyle apparel while
advancing the company’s commitment to sustainability and circular
fashion.
- Expanded resale program provides a convenient way for more
customers to turn their high-quality Perfect Moment items into
credits for future purchases.
Perfect Moment Ltd. (NYSE American: PMNT), the high-performance,
luxury skiwear and lifestyle brand that fuses technical excellence
with fashion-led designs, has expanded the availability of its U.S.
resale program, Perfect Second Moment, to the UK, Italy, Germany
and France.
The resale program extends the life of Perfect Moment’s
high-quality luxury products while underscoring the company’s
commitment to durability, quality and performance.
“This global expansion represents another important milestone in
the evolution of Perfect Second Moment, where we now provide on a
greater scale a simple and efficient solution to decreasing waste
and providing for a more sustainable future,” said Perfect Moment
CEO, Mark Buckley. “It also rewards our Perfect Moment customers
for their loyalty and shared commitment to the environment by
subsidizing the cost of their next Perfect Moment purchase.”
In May, the company launched Perfect Second Moment in the U.S.
in partnership with Reflaunt. Reflaunt’s technology powers the
Perfect Second Moment website, which facilitates the customer's
return of worn Perfect Moment skiwear and accessories in exchange
for vouchers that can be used for future purchases.
The program eliminates the time and hassle of reselling a
valuable Perfect Moment item or experiencing a loss of value by
letting it go to waste in the closet.
“We are thrilled to expand our partnership with Reflaunt for
this important resale program,” said Jane Gottschalk, founder of
Perfect Moment. “Our customers invest in our products for their
quality and durability, so we want to make it easy for them to
recoup some of this investment for their next purchase. This
program is a natural extension of our commitment to sustainability
and circular fashion.”
Circular fashion is an approach within the fashion industry that
aims to create a closed-loop system, reducing waste and maximizing
the lifespan of clothing and textiles. It aligns with the
principles of the Circular Economy by rethinking how garments are
designed, produced, used, and disposed.
Perfect Second Moment helps address textile waste as one of the
world’s fastest-growing waste streams. More than 100 billion new
garments are produced every year, according to a McKinsey report on
Fast Fashion, adding to the waste stream.
“We are excited to partner with Perfect Moment and provide their
customers with a seamless way to buy and sell their skiwear,” said
Stephanie Crespin, founder and CEO of Reflaunt. “It is important to
facilitate circular habits and ensure these high-quality items are
taken care of—which is why we open to the UK and European markets
today.”
The Perfect Second Moment program addresses the growing global
secondhand market that is projected to grow at a 11.1% CAGR to
reach $350 billion by 2028, according to the Resale Report. The
report forecasts the secondhand market to comprise 10% of the
fashion market worldwide by 2025.
More information about Perfect Second Moment is available
here.
About Reflaunt
Reflaunt is a resale technology provider that enables fashion
brands to offer their customers a resale service directly on their
ecommerce. Brands and retailers rely on Reflaunt’s global
operations and resale infrastructure to take back their customers’
luxury wardrobe, inspect and value every item, have it sold again,
and boost customer loyalty via shopping credits rewards. For more
information visit, reflaunt.com.
About Perfect Moment
Founded in 1984 in the mountains of Chamonix, Perfect Moment is
a high-performance luxury skiwear and lifestyle brand. It blends
technical excellence with fashion-forward designs, creating pieces
that effortlessly transition from the slopes to the city, the
beach, and beyond.
Initially the vision of extreme sports filmmaker and
professional skier Thierry Donard, the brand was built on a sense
of adventure that has sustained for over 20 years. Donard, fueled
by his personal experiences, was driven by a desire to create
pieces that offered quality, style and performance, pushing the
wearer in the pursuit of every athlete’s dream: to experience ‘The
Perfect Moment.’
In 2010, British-Swiss entrepreneurial couple Jane and Max
Gottschalk took ownership of the brand. Under Jane’s creative
direction Perfect Moment was injected with a new style focus, one
that reignited the spirit of the heritage brand, along with a
commitment to improving fit, performance and the use of
best-in-class functional materials. As such, the designs evolved
into the distinct statement pieces synonymous with the brand as we
know it today.
Today, the brand is available globally, online and via key
retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges,
Saks, Bergdorf Goodman and Neiman Marcus.
Learn more at www.perfectmoment.com.
Important Cautions Regarding Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact, contained in this press release
are forward-looking statements. Forward-looking statements
contained in this press release may be identified by the use of
words such as “anticipate,” “believe,” “contemplate,” “could,”
“estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,”
“potential,” “predict,” “project,” “target,” “aim,” “should,”
“will” “would,” or the negative of these words or other similar
expressions, although not all forward-looking statements contain
these words. Forward-looking statements are neither historical
facts nor assurances of future performance. Instead, they are based
on our current expectations and are subject to inherent
uncertainties, risks and assumptions that are difficult to predict.
Further, certain forward-looking statements are based on
assumptions as to future events that may not prove to be accurate.
Our actual results and financial condition may differ materially
from those indicated in the forward-looking statements. Therefore,
you should not rely on any of these forward-looking statements.
Important factors that could cause our actual results and financial
condition to differ from those contained in the forward-looking
statements, include those risks and uncertainties described more
fully in the section titled “Risk Factors” in the final prospectus
for our initial public offering and in our Form 10-K for the fiscal
year ended March 31, 2024, filed with the Securities and Exchange
Commission. Any forward-looking statements contained in this press
release are made as of this date and are based on information
currently available to us. We undertake no duty to update any
forward-looking statement, whether written or oral, that may be
made from time to time, whether as a result of new information,
future developments or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20241010433933/en/
Company Contact Jeff Clayborne, CFO Perfect Moment Tel
+44 (0)204 558 8849 Email contact
Investor Contact Ronald Both or Grant Stude CMA Investor
Relations Tel (949) 432-7566 Email contact
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