Quepasa Launches Mobile Virtual Currency to Monetize Its Largest and Fastest-Growing Audience -- Mobile
23 Febbraio 2012 - 8:51PM
Marketwired
Quepasa Corporation (NYSE Amex: QPSA), the
public market leader for social discovery and owner of
North-American platform
myYearbook and
Latin-American platform
Quepasa, today
announced the launch of Credits for myYearbook mobile, a virtual
currency that helps users meet more people faster by increasing
their visibility through premium services.
"Over half of our active users visit us on mobile each day,"
notes Geoff Cook, Chief Operating Officer of Quepasa Corporation.
"We've experienced extraordinary 300% growth in mobile users over
the last year. With the launch of Credits, we now can monetize our
mobile users through virtual currency. By launching Credits for
mobile, we are putting our virtual currency at the core of the
mobile user experience."
"With significantly less payment friction than on the web,
mobile is the future of social networking monetization," continues
Cook. "Every social network, from Facebook to LinkedIn, is
struggling with how to monetize this fastest growing segment of its
audience. Mobile is the ideal platform for meeting new people. With
the launch of mobile Credits, myYearbook users can now meet more
new people and increase their popularity on the network faster than
ever before."
Users of myYearbook for Android can use Google Checkout to
purchase Credits on their mobile devices. Users of myYearbook for
iPhone will soon be able to purchase Credits using their iTunes
billing profiles. Credits can be purchased for $2.99, $9.99,
$19.99, and $39.99, depending on the desired quantity.
Mobile Credits enable users to self-promote and to be front and
center among users by activating three highly-trafficked Spotlight
features directly from their mobile devices. Each Spotlight feature
costs 50 Credits, or approximately $1.00.
- Homepage Spotlight - Users put themselves on top of the
homepage for everyone to see! Users can post their profile photo
and a brief message to appear on everyone's homepage, resulting in
significantly more profile visitors and friend requests for the
duration of the feature.
- Match Spotlight - Get to the front of the line! Mobile Credits
give users priority in Match, a popular application that allows
users to secretly admire people within a specified age range or
geographic location, substantially increasing the number of profile
views and secret admirers.
- Live Feed Spotlight - Have something to say that you want
everyone to see? A spotlighted Live Feed post will be pinned to the
top of the Feed for everyone to see, to generate great discussions
and more comments and likes than ever before!
By purchasing mobile Credits and Spotlight features, users can
also increase their Popularity on the network. All users receive a
Popularity Rank based on the number of profile views, friend
requests, secret admirers, likes, and comments they receive. Users
can track their Popularity Rank over time, and other users can view
their Popularity on their profiles.
"People care about their standing within the community," notes
Cook. "While users can continue to increase in Popularity simply by
using the site as a free user, mobile users now can boost their
Popularity by using Credits to buy into the Spotlight."
"We could not be more excited at the prospect for mobile
monetization," continues Cook. "Smartphone penetration is only
going to continue to increase and the big mobile payment platforms,
iOS and Google Checkout, will become increasingly seamless. No
medium has ever grown as fast as mobile. We look forward to
realizing the promise of mobile monetization while we build the
leading social network for meeting new people."
Mobile Credits are available today on Android and Quepasa plans
to launch them soon on iPad and iPhone.
About Quepasa Corporation Quepasa
Corporation (NYSE Amex: QPSA) is the public market leader for
social discovery and owner of Latin-American platform Quepasa and
North-American platform myYearbook. The company makes meeting new
people fun through social games and apps, monetized through both
advertising and virtual currency. In addition to Quepasa and
myYearbook, the Company operates Quepasa Games, a cross-platform
social game development studio. Quepasa has strong reach throughout
the world, with a concentration across North and South America.
Quepasa is headquartered in New Hope, Pennsylvania. For more
information about the Company, go to www.quepasacorp.com, or join
for free at www.Quepasa.com, myYearbook.com, or via the myYearbook
app on iPhone, iPad, and Android.
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking statements including
the enormous opportunity for mobile monetization, realizing the
promise of mobile monetization and building the leading social
network for meeting new people. Forward-looking statements can be
identified by words such as "anticipates," "intends," "plans,"
"seeks," "believes," "estimates," "expects" and similar references
to future periods.
Forward-looking statements are based on our current expectations
and assumptions regarding our business, the economy and other
future conditions. Because forward-looking statements relate to the
future, they are subject to inherent uncertainties, risks and
changes in circumstances that are difficult to predict. Our actual
results may differ materially from those contemplated by the
forward-looking statements. We caution you therefore against
relying on any of these forward-looking statements. They are
neither statements of historical fact nor guarantees or assurances
of future performance. Important factors that could cause actual
results to differ materially from those in the forward-looking
statements include issues that affect the functionality of our
mobile application with popular mobile operating systems and
payment platforms that we do not control, any changes in such
operating systems that degrade our mobile application's
functionality and other unexpected issues which could adversely
affect usage on mobile devices, and the willingness of our users to
purchase the Credits on their mobile devices.
Further information on the Company's risk factors is contained
in its filings with the Securities and Exchange Commission,
including the Form S-4/A filed on October 4, 2011. Any
forward-looking statement made by the Company in this press release
speaks only as of the date on which it is made. Factors or events
that could cause actual results to differ may emerge from time to
time, and it is not possible to predict all of them. The Company
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future
developments or otherwise, except as may be required by law.
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Contact: Robin Shallow EVP Communications & Public
Relations Quepasa Corporation (215) 862-1162 x230
robin@myyearbook.com Media Inquiries: Tammy Chan Atomic PR
for Quepasa Corporation (212) 699-3646 tammy@atomicpr.com
Investor Contact: E. Brian Harvey Vice President of Capital
Markets and Investor Relations Quepasa Corporation (310) 801-1719
brian.harvey@quepasacorp.com Follow us on StockTwits or Twitter at
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