CNH takes minority investment in drone imaging AI company Bem Agro
CNH takes minority investment in drone
imaging AI company Bem Agro
Basildon, February 20, 2024
CNH continues to strengthen its tech stack with
Ag Tech solutions that make farming easier, more efficient, and
more sustainable for our customers. To further our offering in this
field, our investment arm CNH Ventures has taken a minority stake
in Bem Agro – a Brazilian startup and existing supplier to CNH.
Bem Agro uses AI to convert any type of
aerial field image – including those taken from machines,
drones and satellites – into Agronomic Mapping Reports. These
reports provide vital data that enables farmers to make better
decisions about optimizing field operations, allocating resources
and increasing yield while driving improved machine performance,
greater productivity and reduced running costs.
In sugarcane, grain and fiber harvesting, where
farmers can face low-visibility conditions, Bem Agro’s maps provide
guidance lines for course correction and crop damage reduction.
Their weed mapping pinpoints specific areas to be sprayed,
minimizing herbicide usage.
This investment follows over five years
of successful commercial partnership with Bem Agro. We
currently use their mapping solutions on our Case IH and New
Holland brands’ Connected Platforms for sugarcane harvesters,
tractors and sprayers in Brazil, Indonesia and Thailand. Together
with Bem Agro, we aim to significantly enhance our current and
future precision technology solutions, services and reach for
agriculture across Latin America and Asia Pacific.
Our drive for customer-inspired
innovation relies on constant dialogue with the people
that use our equipment and technology. Positive feedback from our
dealer network and customers was instrumental in driving this
strategic investment. We are excited to expand our collaboration
with Bem Agro and further empower farmers to keep Breaking New
Ground.
CNH Industrial (NYSE: CNHI) is
a world-class equipment and services company. Driven by its purpose
of Breaking New Ground, which centers on Innovation, Sustainability
and Productivity, the Company provides the strategic direction,
R&D capabilities, and investments that enable the success of
its global and regional Brands. Globally, Case IH
and New Holland supply 360° agriculture
applications from machines to implements and the digital
technologies that enhance them; and CASE and
New Holland Construction Equipment deliver a full
lineup of construction products that make the industry more
productive. The Company’s regionally focused Brands include:
STEYR, for agricultural tractors;
Raven, a leader in digital agriculture, precision
technology and the development of autonomous systems;
Hemisphere, a leading designer and manufacturer of
high-precision satellite-based positioning, and heading
technologies; Flexi-Coil, specializing in tillage
and seeding systems; Miller, manufacturing
application equipment; Kongskilde, providing
tillage, seeding and hay & forage implements; and
Eurocomach, producing a wide range of mini and
midi excavators for the construction sector, including electric
solutions.
Across a history spanning over two centuries,
CNH has always been a pioneer in its sectors and continues to
passionately innovate and drive customer efficiency and success. As
a truly global company, CNH’s 40,000+ employees form part of a
diverse and inclusive workplace, focused on empowering customers to
grow, and build, a better world.
For more information and the latest financial
and sustainability reports visit: cnh.com
For news from CNH and its Brands visit:
media.cnhindustrial.com
Media contacts:
Rebecca Fabian |
Alex Ellis |
North America |
United Kingdom |
Tel. +1 312 515 2249 |
Tel. +44 (0)758 106 1696 |
mediarelations@cnh.com
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- 20240220_PR_CNH_Bem_Agro
- CNH_invests_in_Bem_Agro_AI_generated_agronomic_maps
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