AUBURN HILLS, Mich.,
Aug. 20,
2024 /PRNewswire/ --
- 2024 Ram Heavy Duty closes out the model year with new Lunar
model, including popular features with unique exterior and interior
designs
- Power Wagon and Rebel versions share limited Ceramic Grey color
with two-tone black tow mirrors, powder-coated bumpers, wheel
flares and Lunar body-side graphics
- Dealer ordering opened August 1,
2024. Power Wagon Lunar pricing starts at $75,205 and Rebel HD Lunar pricing starts at
$85,490 (including $1995 destination)
Ram introduces Lunar-themed special-edition versions of the
Ram Power Wagon and Rebel Heavy Duty with design cues and visuals
that align with color pallets found on the moon.
Available in dealerships in October
2024, the new Lunar editions feature a unique design theme
and value-added content.
"The new Lunar versions of Ram Power Wagon and Ram Rebel Heavy
Duty build on our SportTruck leadership position," said
Chris Feuell, CEO of Ram and
Chrysler brands. "These two new special editions are built on
proven sport truck platforms and offer added value with popular
features and design highlights that our customers will love."
Both versions include a limited exterior Ceramic Grey coloring
and exclusive Lunar vinyl body graphics in gloss black. The package
also includes tow mirrors, 17-inch black wheels (Power Wagon) and
20-inch black wheels (Rebel), body-color badging, and premium LED
headlights and taillights.
All Power Wagon models are engineered with a factory 2-inch
lift. Both Power Wagon and Rebel HD feature 33-inch tires designed
for rough terrain.
Inside, the cabin design features Surf Blue stitching on black
leather throughout. Twill Film accents from the Ram TRX are used on
the door, instrument panel and console. The console lid/armrest
includes a special die cast metal badge with either "Power Wagon"
or "Rebel" embedded in the lid with Brushed metal Satin Chrome
lettering. Additionally, technology in the form of a wireless
charging pad is included on the Lunar models of Power Wagon and
Rebel HD for the first time.
The Ram Power Wagon Lunar edition is built on the most off-road
capable pickup in the market, featuring the 6.4L HEMI® V-8 with 410
horsepower and 429 lb.-ft. of torque, front and rear locking
differentials, and a sway bar disconnect system that allows the
suspension to move freely on staggered obstacles while maintaining
traction. The engine makes room to package an exclusive,
factory-installed 12k-pound Warn
winch, neatly tucked in the front bumper. A towing capacity up to
10,610 pounds (4,813 kg) is more than enough to rescue a stranded
Lunar Rover Moon Buggy.
The Ram Rebel HD Lunar content includes the 6.7-liter Cummins
turbo diesel with 370 horsepower and 850 lb.-ft. of torque with an
impressive towing capacity of 14,900 pounds (7,652 kg) and payload
rating of 1,960 pounds (1,424 kg).
The best ¾-ton heavy-duty pickup ride quality in the business
comes from Ram's exclusive link-coil rear suspension system with
available air suspension. This feature improves driver comfort and
automatically levels the truck when reaching a maximum payload up
to 3,690 pounds (1,674 kg) or when towing a trailer.
New Lunar edition Power Wagon and Rebel Heavy Duty crush the
competitive Lunar Rover with more off-road capability, better
weight-to-gravity traction, power and payload. In fact, the Lunar
Rover's only helpful feature is the ability to operate in a
vacuum.
Ram Brand
In 2009, the Ram brand launched as a stand-alone division, focused
on meeting the demands of truck buyers and delivering
benchmark-quality vehicles. With a full lineup of trucks, the Ram
1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and
ProMaster vans. Ram builds trucks that get the job done and
families where they need to go.
Ram continues to outperform the competition, setting the
benchmark in the most important areas for truck buyers:
- Segment-first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Most luxurious: Ram 1500 Tungsten with air suspension, 24-way
massage seats and 540 horsepower
- Best ride and handling with a double wishbone front suspension
and five-link solid rear axle with available, segment-exclusive,
active-level air suspension
- Best-in-class available rear leg room
- The most cargo space available in any traditional full size
cargo van
- Most capable full-size off-road pickup – Ram Power
Wagon
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
The latest J.D. Power APEAL study, which rates the emotional
bond between customers and their vehicles, named the 2023 Ram 1500
as the best full-size light-duty pickup.
Ram is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please
visit www.stellantis.com.
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis