JCDecaux wins the exclusive advertising concession of Shenzhen Bao’an International Airport in China
30 Gennaio 2024 - 6:11PM
JCDecaux wins the exclusive advertising concession of Shenzhen
Bao’an International Airport in China
JCDecaux wins the exclusive advertising
concession of Shenzhen Bao’an International Airport in
China
Paris, January
30th, 2024 – JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announces that JCDecaux China has won the exclusive
advertising contract with Shenzhen Bao’an International Airport,
following a tender.
This new contract, effective on February 1st,
2024, extends JCDecaux’s footprint in Chinese airports ensuring a
strong presence in the Guangdong-Hong Kong-Macao Greater Bay Area,
one of the most dynamic regions in the world, which counts more
than 86 million inhabitants.
With around 400 existing media assets, this new
partnership aims to deliver the highest international standards of
airport advertising as JCDecaux will invest in new iconic giant
digital screens, data and software, accompanying the digital
transformation of the airport. This digital media turnaround will
enable to attract new advertisers at the airport, in search of
qualitative and efficient media assets.
JCDecaux aims to offer passengers an enhanced
audience experience displaying the right advertisement message in
the right place, at the right time. In line with both companies’
ESG pillars, sustainability and safety will be strong focuses of
the concession, with clear objectives for green energy, recyclable
materials and waste management.
Shenzhen is the country's first special economic
zone created in 1979. It is a young & dynamic city, with the
average age of residents around 32.5 years in 2020, below the
national average of around 39 years. Shenzhen is now the city
of high tech, a vibrant city with more than 17.5 million
inhabitants; a major financial and industrial center; home to
numerous well-known Chinese international companies, including
Tencent Holdings and BYD.
Shenzhen Bao’an International Airport is a
beautiful large modern airport, designed by the Italian architect
Massimiliano Fuksas. Opened to traffic in October 1991, it became
an international airport in May 1993, and developed into China’s
fourth largest airport since 1996 with nearly 53 million passengers
in 2023, including 51 million domestic passengers.
JCDecaux operates Hong-Kong airport in China
since its opening in 1998 and entered Mainland in 2005, with the
Shanghai Airport advertising concession, both Hongqiao &
Pudong, and since then operates in Beijing Capital, Beijing Daxing,
Chengdu Shuangliu, Chengdu Tianfu, Chongqing Jiangbei and Macau
airports. The strength of our advertising network in China's
airports allows us to offer Chinese and International brands the
best communication solutions.
Shenzhen Bao’an International
Airport stated: “We are very pleased to reach a long-term
strategic cooperation with JCDecaux. JCDecaux has rich experience
in the operation and management of airport advertising resources in
China and around the world. The cooperation between the two parties
will contribute to promote Shenzhen Airport's media environment as
international, modern, and intelligent. At the same time, it will
also help Shenzhen Airport to create a high-quality media art
space, to elevate customer experience and brands’ influence.”
Jean-Charles Decaux, Co-Chief Executive
Officer of JCDecaux, said: “As the global airport
passenger traffic recovers, close to its 2019 levels, with a strong
domestic growth in China (+272% in November 2023 compared to
November 2022*) and above its pre-Covid level (+112,6% in Q3 2023
vs Q3 2019**), we are delighted to have been chosen for the first
time by Shenzhen Bao’an International Airport. We deeply thank our
future partner for his confidence and look forward to rolling out
premium digital displays, to enhance the passenger experience and
maximize visibility for advertisers and their brands. We are very
proud to be part of the continuous evolution of this iconic
airport, and to contribute to its environmental transition through
our ESG initiatives. To ensure the success of this new
collaboration, we will leverage our international expertise and
local approach combined with our commitment to quality, design, and
efficiency, that made us a leading partner for the biggest airports
in the world and in China.”
*Source: IATA** Source: Forward Keys
Key Figures for JCDecaux
- 2023 revenue: €3,570.0m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 1,040,132 advertising panels
worldwide
- Present in 3,573 cities with more
than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5), CDP (A-),
MSCI (AA), Sustainalytics (13.5), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(604,536 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 205 contracts in metros, buses,
trains and tramways (333,620 advertising panels)
- N°1 in Europe for billboards
(101,976 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (654,957 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (170,973 advertising panels)
- N°1 in outdoor advertising in Latin
America (129,305 advertising panels)
- N°1 in outdoor advertising in
Africa (24,198 advertising panels)
- N°1 in outdoor advertising in the
Middle East (19,371 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.comInvestor
Relations: Rémi Grisard+33 (0) 1 30 79 79
93 – remi.grisard@jcdecaux.com
- 30-01-2024 # CP Shenzhen Airport_UK
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