JCDecaux wins competitive tender to retain Sydney Airport
13 Maggio 2024 - 5:40PM
JCDecaux wins competitive tender to retain Sydney Airport
JCDecaux wins competitive tender to
retain Sydney Airport
Paris, 13 May 2024 – JCDecaux
SE (Euronext Paris: DEC), the number one outdoor advertising
company worldwide, announces that it has been reappointed by Sydney
Airport as its exclusive media partner for Australia’s premier
airport advertising contract following a competitive tender
process.
Sydney Airport continues its journey of
transformation at both the domestic and international terminals. It
has welcomed a new era of traveller experiences, featuring
Australia’s fastest growing luxury retail precinct in the
International Terminal, a new department store offering across the
Domestic Terminals streamlined check-in, security and amenities,
ensuring seamless navigation through the airport.
JCDecaux will introduce a host of new iconic
assets in partnership with award-winning architects Tzannes,
particularly within the transformed T1 international terminal.
Additionally, plans are underway to enhance existing assets and
introduce cutting-edge, new digital Large Format sites as part of
the new Domestic Gateway and the St Peter’s Interchange.
As part of the new partnership, Sydney Airport
and JCDecaux will collaborate to use new and improved data
capabilities. This will allow brands to gain deeper audience
insights providing them with innovative ways to understand, target
and convert high-value consumers.
JCDecaux's continued partnership with Sydney
Airport underscores its dominance in the trans-Tasman airport
advertising landscape, with a robust portfolio that includes Perth,
Adelaide, Auckland, Christchurch, and Queenstown.
Across 38 countries, JCDecaux is the chosen
media partner for 153 key airports including Dubai, Frankfurt, LAX,
London Heathrow, Paris Charles-de-Gaulle, Shanghai and
Singapore.
This year JCDecaux introduced its global
programmatic airport solution meaning for the first time,
advertisers can run multi-market programmatic campaigns across 15
of the world’s busiest airports including Sydney Airport. It
provides brands and agencies access to more than 70 million monthly
passengers and over two billion impressions across a network of
over 3,000 screens operated by JCDecaux worldwide.
Mark Zaouk, Group Executive –
Commercial, Sydney Airport, said: “We’re delighted to
continue our strong partnership with JCDecaux, who share our vision
to make Sydney Airport the premier airport media destination in the
region. Our objectives were to reset our media portfolio and push
the boundaries on what airport media could be, beyond traditional
out-of-home advertising and into a more holistic suite of media
opportunities across partnerships, activations, and sponsorships.
We believe Sydney Airport offers one of the most compelling media
propositions in Australia, with a unique ability to connect iconic
brands with highly qualified, high-value audiences when they’re
most engaged. Every year almost half of Australia’s international
passengers land here and over the course of this agreement we
expect to move beyond 50 million passengers annually, presenting an
incredible opportunity for advertisers. Through the tender process
we affirmed that JCDecaux are the right partner and the entire team
here is excited and energised to be working with them to realise
our ambitions.”
Jean-François Decaux, Co-CEO of
JCDecaux, said: “Sydney Airport has set a bold and
ambitious vision for the future. With passenger numbers expected to
grow to over 50 million in the next three years, we are perfectly
aligned to deliver the ongoing transformation of their
international and domestic passenger experience. Retaining this
contract solidifies our position as a leader in premium airport
advertising both locally and globally. We look forward to continue
our partnership and deliver our refreshed and remarkable offering
to both Sydney Airport and the market."
Key Figures for JCDecaux
- 2023 revenue: €3,570.0m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of 850 million
people in more than 80 countries
- 1,056,833 advertising panels
worldwide
- Present in 3,918 cities with more
than 10,000 inhabitants
- 11,650 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5), CDP (A),
MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(630,196 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 258 contracts in
metros, buses, trains and tramways (319,081 advertising
panels)
- N°1 in Europe for billboards
(85,743 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (708,620 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (165,292 advertising panels)
- N°1 in outdoor advertising in Latin
America (91,682 advertising panels)
- N°1 in outdoor advertising in
Africa (25,337 advertising panels)
- N°1 in outdoor advertising in the
Middle East (21,300 advertising panels)
(a) Adjusted revenue For more information about
JCDecaux, please visit jcdecaux.com. Join us on Twitter,
LinkedIn, Facebook, Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1 30 79 79
93 – remi.grisard@jcdecaux.com
- 13-05-2024 # Aéroport de Sydney_UK
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