TIDMAFN TIDMALP 
 
RNS Number : 5502U 
ADVFN PLC 
26 June 2009 
 

 
 
 
 
THIS ANNOUNCEMENT IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR 
IN PART, IN, INTO OR FROM THE UNITED STATES OF AMERICA, CANADA, AUSTRALIA, JAPAN 
OR THE REPUBLIC OF SOUTH AFRICA, OR ANY JURISDICTION WHERE TO DO THE SAME WOULD 
CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH JURISDICTION 
 
 
 26 JUNE 2009 
 
 
RECOMMENDED OFFER 
 BY 
ADVFN PLC 
FOR THE ENTIRE ISSUED AND TO BE ISSUED ORDINARY SHARE CAPITAL OF 
ALL IPO PLC 
SUMMARY 
  *  The ADVFN Independent Directors and the ALL IPO Independent Directors are 
  pleased to announce today that they have agreed the terms of a recommended offer 
  to be made by ADVFN for the entire issued and to be issued ordinary share 
  capital of ALL IPO, other than the shares already owned by it. 
 
 
 
  *  The Offer is being made on the basis of 9 New ADVFN Shares for every 20 ALL IPO 
  Shares held. 
 
 
 
  *  On the basis of the Closing Price of 2.925 pence per ADVFN Share on 24 June 
  2009, the Offer values the existing ordinary share capital of ALL IPO at 
  approximately GBP0.40 million and each ALL IPO Share at 1.316 pence per share. 
  This represents a premium of approximately 163 per cent. to the Closing Price of 
  0.50 pence per ALL IPO Share on 7 May 2009, being the last business day prior to 
  the commencement of the Offer Period. 
 
 
 
  *  Alternatively ALL IPO Shareholders may elect to receive a Cash Alternative of 1p 
  per ALL IPO Share. The Cash Alternative is to be financed out of the existing 
  cash resources of ADVFN. Keith Bayley Rogers, in its capacity as financial 
  adviser to ADVFN, is satisfied that sufficient financial resources are available 
  to ADVFN to satisfy in full the consideration payable as a result of full 
  election to the Cash Alternative. 
 
 
 
  *  ADVFN is admitted to trading on AIM and operates global stocks and shares 
  information and other websites. ADVFN is already the major shareholder in ALL 
  IPO with a holding of 11,250,000 ALL IPO Shares, representing approximately 
  37.1% of the existing issued share capital of ALL IPO. The ALL IPO Directors who 
  are also on the Board of ADVFN have not participated in the consideration of the 
  Offer from the ALL IPO perspective and all matters relating to the Offer have 
  been considered by the ALL IPO Independent Directors only. 
 
 
 
  *  The ALL IPO Independent Directors, who have been so advised by Beaumont Cornish, 
  in its capacity as Rule 3 advisers to ALL IPO, consider the terms of the Offer 
  to be fair and reasonable and recommend the ALL IPO Shareholders to accept the 
  Offer. In providing its advice to the ALL IPO Independent Directors, Beaumont 
  Cornish has taken into account the commercial assessments of the ALL IPO 
  Independent Directors. 
 
 
 
  *  In addition to ADVFN's holding in ALL IPO of 11,250,000 ALL IPO Shares 
  representing approximately 37.1% of the existing issued ordinary share capital 
  of ALL IPO, parties acting in concert with ADVFN (being the ADVFN Directors and 
  On-line PLC, the largest shareholder in ADVFN) hold 5,912,802 ALL IPO Shares 
  being approximately 19.5 % of the existing share capital of ALL IPO. Accordingly 
  the Concert Party, including ADVFN, has an aggregate holding of 17,162,802 ALL 
  IPO Shares, representing approximately 56.6% of the existing share capital of 
  ALL IPO. 
 
 
 
  *  ADVFN has received letters of intent to accept the Offer in respect of 
  5,941,922 ALL IPO Shares, representing 19.58% of the existing share capital of 
  ALL IPO.   The letters of intent are not legally binding but give a strong 
  indication that the providers will accept the Offer, and not the Cash 
  Alternative, prior to the First Closing Date. The letters of intent have been 
  provided by the ALL IPO Directors and members of the Concert Party. 
 
 
 
  *  Accordingly, together with the 11,250,000 ALL IPO Shares already owned by it, 
  ADVFN owns or has received letters of intent to accept the Offer in respect, in 
  aggregate, of a total of 17,191,922 ALL IPO Shares, representing approximately 
  56.65 per cent. of the existing issued ordinary share capital of ALL IPO. 
 
 
 
  *  Keith Bayley Rogers is acting as financial adviser to ADVFN and Beaumont Cornish 
  is acting as financial adviser to ALL IPO 
 
 
 
The Offer Document and Form of Acceptance will be posted to ALL IPO Shareholders 
today. The Offer is not being made, directly or indirectly, in or into a 
Restricted Jurisdiction. 
 
 
Copies of the Offer Document and the Form of Acceptance will be available from 
the offices of ADVFN and ALL IPO at 3rd Floor, 26 Throgmorton Street, 
London EC2N 2AN and on the websites of ADVFN and ALL IPO at www.advfn.com and 
www.allipo.com 
 
 
This summary should be read in conjunction with, and subject to the full text 
of, this announcement and its appendices. The Offer is subject to the Conditions 
set out in Appendix I to this announcement and to further terms set out in the 
Offer Document. Appendix II to this announcement sets out the sources and bases 
from which the financial calculations set out in this announcement have been 
derived. Appendix III contains definitions of certain terms used in this summary 
and in this announcement. 
 
 
 
 
For further information please contact: 
 
 
ADVFN PLC 
Clem Chambers (Chief Executive) 
Michael Hodges (Chairman) 
020 7070 0909 
 
 
Francesca De Franco (PR) 
07941 253135 
 
 
ALL IPO PLC 
Robert Clinton (Independent Director) 
 
 
020 7070 0996 
 
 
Keith Bayley Rogers & Co Ltd (Financial Adviser to ADVFN) 
Hugh Oram 
 
 
020 3100 8300 
 
 
Beaumont Cornish Limited (Financial Adviser to ALL IPO) 
Roland Cornish 
 
 
020 7628 3396 
 
 
 
 
 
 
 
 
 
 
This announcement is not intended to be and does not constitute, or form part 
of, any offer to sell or invitation to purchase, otherwise acquire, subscribe 
for, sell or otherwise dispose of, any securities nor shall there be any sale, 
issue or transfer of the securities referred to in this announcement. The Offer 
will be made solely through the Offer Document, which will contain full terms 
and conditions of the Offer. 
 
 
 The ADVFN Directors accept responsibility for the information contained in this 
announcement other than information for which responsibility is taken below. To 
the best of the knowledge and belief of the ADVFN Directors (who have taken all 
reasonable care to ensure that such is the case) the information contained in 
this announcement for which they accept responsibility is in accordance with the 
facts and does not omit anything likely to affect the import of such 
information. 
 
 
The ALL IPO Directors accept responsibility for all information contained in 
this announcement relating to ALL IPO, the ALL IPO Directors and members of 
their immediate families, related trusts and connected persons other than the 
information for which responsibility is taken by the ALL IPO Independent 
Directors. To the best of the knowledge and belief of the ALL IPO Directors (who 
have taken all reasonable care to ensure that such is the case), the information 
contained in this announcement for which they are responsible is in accordance 
with the facts and does not omit anything likely to affect the import of such 
information. 
 
 
The ADVFN Independent Directors accept responsibility for their recommendation 
of the Offer and their associated opinions contained in this announcement. To 
the best of the knowledge and belief of the ADVFN Independent Directors (who 
have taken all reasonable care to ensure that such is the case) the information 
contained in this announcement for which they accept responsibility is in 
accordance with the facts and does not omit anything likely to affect the import 
of such information. 
 
 
The ALL IPO Independent Directors accept responsibility for their consideration 
of the Offer and their associated opinions contained in this announcement, for 
which the ALL IPO Independent Directors alone accept responsibility. 
 
 
Keith Bayley Rogers, which is authorised and regulated in the United Kingdom by 
the Financial Services Authority, is acting exclusively for ADVFN and for no one 
else in connection with the Offer, and will not be responsible to anyone other 
than ADVFN for providing the protections afforded to customers of Keith Bayley 
Rogers nor for providing advice in relation to the Offer or any matter referred 
to in this document. 
 
 
Beaumont Cornish, which is authorised and regulated in the United Kingdom by the 
Financial Services Authority, is acting exclusively for ALL IPO (for the 
purposes of Rule 3 of the City Code on Takeovers and Mergers) and for no-one 
else in connection with the Offer and will not be responsible to anyone other 
than ALL IPO for providing the protections afforded to clients of Beaumont 
Cornish nor for providing advice in relation to the Offer or any matter referred 
to in this document. 
 
 
This announcement has been prepared for the purpose of complying with English 
Law and the Takeover Code, and the information disclosed may not be the same as 
that which would have been disclosed if this announcement had been prepared in 
accordance with the laws of jurisdictions outside the UK. 
 
 
Any person (including, without limitation, any custodian, nominee and trustee) 
who would, or otherwise intends to, or who may have a contractual or legal 
obligation to, forward this announcement and/or the Offer Document and/or any 
other related document to any jurisdiction outside the UK should inform 
themselves of, and observe, any applicable legal or regulatory requirements 
before taking action 
 
 
DEALING DISCLOSURE REQUIREMENTS 
 
 
Under the provisions of Rule 8.3 of the Code, if any person is, or becomes, 
"interested" (directly or indirectly) in one per cent. or more of any class of 
"relevant securities" of ALL IPO or ADVFN, all "dealings" in any "relevant 
securities" of that company (including by means of an option in respect of, or a 
derivative referenced to, any such "relevant securities") must be publicly 
disclosed by no later than 3.30 p.m. (London time) on the London business day 
following the date of the relevant transaction. This requirement will continue 
until the date on which the Offers become, or are declared, unconditional as to 
acceptances, lapse or are otherwise withdrawn or on which the "offer period" 
otherwise ends. If two or more persons act together pursuant to an agreement or 
understanding, whether formal or informal, to acquire an "interest" in "relevant 
securities" of ALL IPO or ADVFN, they will be deemed to be a single person for 
the purpose of Rule 8.3 of the Code. 
 
 
Under the provisions of Rule 8.1 of the Code, all "dealings" in "relevant 
securities" of ALL IPO or of ADVFN by ADVFN or by ALL IPO or by any of their 
respective "associates", must be disclosed by no later than 12.00 noon (London 
time) on the London business day following the date of the relevant transaction. 
 
 
A disclosure table, giving details of the companies in whose "relevant 
securities" "dealings" should be disclosed, and the number of such securities in 
issue, can be found on the Panel's website at www.thetakeoverpanel.org.uk. 
 
 
"Interests in securities" arise for the purposes of Rule 8, in summary, when a 
person has long economic exposure, whether absolute or conditional, to changes 
in the price of securities. A person who only has a short position in securities 
will not be treated as interested in those securities. In particular, a person 
will be treated as having an interest in securities if: (i) he owns them; (ii) 
he has the right (whether conditional or absolute) to exercise or direct the 
exercise of the voting rights attaching to them or has general control of them; 
(iii) by virtue of any agreement to purchase, option or derivative, he has the 
right or option to acquire them or call for their delivery or is under an 
obligation to take delivery of them, whether the right, option or obligation is 
conditional or absolute and whether it is in the money or otherwise; or (iv) he 
is party to any derivative whose value is determined by reference to its price 
and which results, or may result, in his having a long position in it. 
 
 
Terms in quotation marks are defined in the Code, which can also be found on the 
Panel's website. 
 
 
If you are in any doubt as to the application of Rule 8 to you, please contact 
an independent financial adviser authorised under the Financial Services and 
Markets Act 2000, consult the Panel's website at www.thetakeoverpanel.org.uk or 
contact the Panel on telephone number +44 20 7638 0129; fax +44 20 7236 7013. If 
you are in any doubt as to whether or not you are required to disclose a 
"dealing" under Rule 8, you should consult the Panel. 
 
 
OVERSEAS TERRITORIES 
 
 
The availability of the Offer to persons who are not resident in the United 
Kingdom may be affected by the laws of the relevant jurisdiction. Persons who 
are not resident in the United Kingdom should inform themselves about, and 
observe, any applicable legal or regulatory requirements. If you are in any 
doubt about your position, you should consult your legal adviser in the relevant 
territory without delay. 
 
 
The Offer is not being made, directly or indirectly, in or into the United 
States, Canada, Australia, Japan or the Republic of South Africa. Accordingly, 
copies of this announcement and any related documents are not being, and must 
not be, directly or indirectly, mailed or otherwise forwarded, distributed or 
sent in or into or from a Restricted Jurisdiction and persons receiving this 
announcement and/or any related document (including, without limitation, 
nominees, trustees and custodians) must not mail or otherwise forward, 
distribute or send it in or into or from a Restricted Jurisdiction. Doing so may 
render invalid any purported acceptance of the Offer. 
 
 
THIS ANNOUNCEMENT IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR 
IN PART, IN, INTO OR FROM THE UNITED STATES OF AMERICA, CANADA, AUSTRALIA, JAPAN 
OR THE REPUBLIC OF SOUTH AFRICA, OR ANY JURISDICTION WHERE TO DO THE SAME WOULD 
CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH JURISDICTION 
26 JUNE 2009 
 
 
RECOMMENDED OFFER 
 BY 
 ADVFN PLC 
 
 FOR THE ENTIRE ISSUED AND TO BE ISSUED ORDINARY SHARE CAPITAL OF 
ALL IPO PLC 
 
 
 
 
 
 
1. Introduction 
 
 
The ADVFN Independent Directors and ALL IPO Independent Directors are pleased to 
announce that they have reached agreement on the terms of a recommended offer to 
be made by ADVFN to acquire the entire issued and to be issued ordinary share 
capital of ALL IPO not already owned by it. The Offer is by way of an all share 
offer with a Cash Alternative. 
 
 
The Offer values the existing issued ordinary share capital of ALL IPO at 
approximately GBP0.40 million at today's date. 
 
 
2. Terms of the Offer 
 
 
ADVFN is offering to acquire, on the terms and subject to the conditions set out 
in the Offer Document and in other related documentation, the entire issued and 
to be issued ordinary share capital of ALL IPO, on the following basis: 
 
 
9 New ADVFN Shares for every 20 ALL IPO Shares 
 
 
and so in proportion for any greater number of ALL IPO Shares held. Fractions of 
New ADVFN Shares will not be issued to Accepting ALL IPO Shareholders. Accepting 
ALL IPO Shareholders will be issued with a whole number of New ADVFN Shares, 
with any fractional entitlements rounded down to the nearest whole New ADVFN 
Share. 
 
 
The Offer will initially remain open until 1.00 p.m. on 17 July 2009. If the 
Offer is not then unconditional as to acceptances, ADVFN may extend it to a 
later date (in which case all references in this announcement to 17 July 2009 
shall be deemed to refer to the expiry date of the Offer as so extended). 
 
 
On the basis of the Closing Price of 2.925 pence per ADVFN Share on 24 
June 2009, the last business day prior to this announcement, the Offer valued 
the existing ordinary share capital of ALL IPO at approximately GBP0.40 
million and each ALL IPO Share at 1.316 pence per share. This represents a 
premium of approximately 163 per cent. to the closing price of 0.50 pence per 
ALL IPO Share on 7 May 2009, being the last business day prior to the 
commencement of the Offer Period. 
 
 
The New ADVFN Shares to be issued pursuant to the Offer will represent 
approximately 1.38 per cent. of the Enlarged Issued Share Capital, assuming full 
acceptance of the Offer and that there are no elections to the Cash Alternative, 
and that none of the ALL IPO Share Options are exercised during the Offer 
Period. The New ADVFN Shares will be allotted and issued credited as fully paid 
and will, on issue, rank pari passu in all respects with the ADVFN Shares in 
issue at the time that the New ADVFN Shares are so allotted and issued, 
including the right to receive and retain all dividends, interest, capital, 
redemption and other distributions declared, made or paid after their issue in 
respect of the ordinary share capital of ADVFN. 
 
 
The Offer shall be conditional on, inter alia, valid acceptances being received 
in respect of not less than 90 per cent. (or such lower percentage as ADVFN may 
subject to the Code decide) of the ALL IPO Shares to which the Offer relates. 
 
 
Application will be made to London Stock Exchange plc for the New ADVFN Shares 
to be admitted to trading on AIM when the Offer becomes or is declared 
unconditional in all respects. 
 
 
ADVFN is not making an offer for the ALL IPO Deferred Shares. 
 
 
 
 
 
 
3. Cash Alternative 
 
 
As an alternative to the basic entitlement under the Offer ALL IPO Shareholders 
may elect to receive a Cash Alternative in respect of their holding of ALL IPO 
Shares. The Cash Alternative is being made on the following basis: 
 
 
1p in cash for each ALL IPO Share 
 
 
and so in proportion for any greater number of ALL IPO Shares held. 
 
 
In accordance with the provisions of the Code, the Cash Alternative is being 
made at the highest price paid by a member of the Concert Party for ALL IPO 
Shares in the 12 months preceding the start of the Offer Period and represents a 
premium of approximately 100 per cent. to the Closing Price of 0.50 pence per 
ALL IPO Share on 7 May 2009 being the last business day prior to the 
commencement of the Offer Period. 
 
 
Election for the Cash Alternative by all ALL IPO Shareholders who have not given 
letters of intent to accept the Offer, and not the Cash Alternative, (details of 
which are set out in paragraph 9 below), assuming that none of the outstanding 
ALL IPO Share Options are exercised (on the basis that the exercise price is 
materially in excess of the Cash Alternative), will result in the payment of 
approximately GBP131,539 in cash. This is to be financed out of the existing 
cash resources of ADVFN. Keith Bayley Rogers, in its capacity as financial 
adviser to ADVFN, is satisfied that sufficient financial resources are available 
to ADVFN to satisfy the consideration payable as a result of full election to 
the Cash Alternative. 
 
 
The Cash Alternative will initially remain open until 1.00 p.m. on 17 July 2009 
(i.e. the First Closing Date). If the Offer has not become or been declared 
unconditional as to acceptances by such date (or any subsequent closing date), 
ADVFN may, in its absolute discretion, elect either to extend the Offer and the 
Cash Alternative to a later date (in which case all references in this document 
and the Form of Acceptance to 17 July 2009 shall be deemed to refer to the 
expiry date of the Offer and the Cash Alternative as so extended) or, 
alternatively close the Cash Alternative even if the Offer remains open at such 
time. 
 
 
If the Offer has become or has been declared unconditional as to acceptances on 
the First Closing Date (or any subsequent closing date), the Cash Alternative 
must, in accordance with the Code, remain open for a further 14 days, but may be 
closed without notice thereafter. 
 
 
 
4. Recommendation 
 
 
The ALL IPO Independent Directors, who have been so advised by Beaumont Cornish, 
in its capacity as Rule 3 advisers to ALL IPO, consider the terms of the Offer 
to be fair and reasonable. In providing its advice to the ALL IPO Independent 
Directors, Beaumont Cornish has taken into account the commercial assessments of 
the ALL IPO Independent Directors. 
 
 
Accordingly, the ALL IPO Independent Directors unanimously recommend that ALL 
IPO Shareholders accept the Offer, as they intend to do or procure in respect of 
their entire holdings of, in aggregate, 29,120 ALL IPO Shares, representing 
approximately 0.1 per cent. of the existing issued ordinary share capital of ALL 
IPO. 
 
 
5. The ALL IPO business and the relationship with ADVFN 
 
 
The current business and structure of ALL IPO was created in late 2004 through 
the acquisition by Akaei plc of ALL IPO Limited, the change of name of Akaei plc 
to ALL IPO PLC and the raising of GBP1.5 million before expenses in conjunction 
with the admission of the enlarged group to trading on AIM. As part of the 
transaction it was deemed that certain parties, owning approximately 72.5% of 
the share capital of ALL IPO after the various elements of the transaction were 
completed, were acting in concert for the purposes of the Code. Accordingly 
approval in general meeting by shareholders unconnected with ADVFN and those 
acting in concert with ADVFN was required to waive the requirement for the 
concert party to make a general offer for the company. This was duly passed and 
as a result ADVFN and its related parties have had effective control of ALL IPO 
since that time. 
 
 
As certain parties in the 2004 concert party are no longer involved with ADVFN 
or ALL IPO, it is deemed for the purposes of the Code that ADVFN, its directors 
and On-line PLC (ADVFN's largest shareholder and whose shares are held by, and 
whose board comprises, certain ADVFN Directors) are acting in concert with 
respect to the Offer. The Concert Party holds, in aggregate, 17,162,802 ALL IPO 
Shares, representing approximately 56.6% of the issued ordinary share capital of 
ALL IPO, of which 11,250,000 ALL IPO Shares, representing approximately 37.1% 
are held by ADVFN itself and 5,912,802 ALL IPO Shares, representing 
approximately 19.5% by other members of the Concert Party. 
 
 
The core business of ALL IPO is the distribution of equity securities to retail 
investors using the internet, focusing on initial public offerings. ALL IPO has 
built a technology platform to be used by investment banks and other financial 
intermediaries to distribute primary equity offerings, both for quoted and 
unquoted issuers, via the internet. ALL IPO is authorised and regulated by the 
FSA and the consent of the FSA to the Acquisition will be required prior to 
completion. 
 
 
 
 
6. Background to, and reasons for, recommending the Offer 
 
 
ALL IPO has also been looking to broaden its business offering to reduce 
reliance on the market for initial public offerings, which has not been buoyant 
in recent times nor encouraged the participation of retail investors. Leveraging 
the software expertise in the company, ALL IPO has established an equity trading 
technology package with a view to use by institutional investors. This has been 
sold to one hedge fund only whilst beta testing is completed. However it is 
producing an income flow which makes a significant contribution to the cash 
expenses of the business. Further, using the FSA authorisation and regulation as 
a base, ALL IPO established Throgmorton Street Capital in mid 2008 as a 
corporate broker focussing on AIM companies. Following a set-up period this 
business started to generate revenues in December 2008. In March 2009 TSCTrade 
was established as a retail stockbroker. 
 
 
The ALL IPO unaudited interim results for the six months to 31December 2008, 
showed that the company had GBP19,000 in cash as at 31 December 2008. Since that 
date the company has raised a further GBP25,000, before expenses, through the 
issue of new ALL IPO Shares. 
 
 
In the six months ended 31 December 2008, ALL IPO had negative operational 
cashflow of GBP32,000 and an overall decrease in cash of GBP76,000, after 
capital expenditure of GBP44,000. The loss after tax for the period was 
GBP265,000, having taken account of depreciation (principally related to website 
development costs) of GBP239,000. 
 
 
ALL IPO is able to cover its cash based expenses from its cash resources and 
from income generated principally from equity trading systems but also from the 
three other activities, being the core IPO based business, Throgmorton Street 
Capital and TSCTrade. However the ALL IPO Independent Directors are concerned 
that this income is not assured and could fall without notice which would mean 
that ALL IPO would be unable to cover its cash costs. With only a small amount 
of cash available to ALL IPO, this would be dangerous for the solvency of the 
company. 
 
 
The ALL IPO Independent Directors believe that Throgmorton Street Capital and 
TSCTrade are both businesses which have potential. However they are both in the 
very early stages of their development and although progress is encouraging and 
they have low fixed costs, they are both some way from generating significant 
income. 
 
 
Over a quarter of the fixed cash expenses of ALL IPO relate to costs of its 
admission to trading on AIM, such as retainers to advisers, communications with 
shareholders and listing fees to London Stock Exchange plc. All of these costs 
would be saved following the Acquisition. 
 
 
It is this background which has led the ALL IPO Independent Directors to 
conclude that it is prudent to consider the Offer from ADVFN, a company which 
has the cash resources and critical mass to allow development of the ALL IPO 
businesses to their full potential. The Offer, which is at a substantial premium 
to the price of 0.50 pence per ALL IPO Share on the day prior to the 
commencement of the Offer Period, gives the opportunity for ALL IPO Shareholders 
to participate in the potential of the ALL IPO businesses. Further, the 
existence of the Cash Alternative, also at a significant premium to the price 
per ALL IPO Share on the day prior to the commencement of the Offer Period, 
gives the ALL IPO Shareholders an opportunity to take cash, free of dealing 
costs, if they so wish. 
 
 
 
 
 
 
7. Information on ADVFN 
 
 
ADVFN is incorporated in England and Wales and its principal activity is the 
operation of a stocks and shares website, advfn.com. Originally a UK-based site 
the company has expanded globally and now also has US, French, German, Italian, 
Brazilian, Canadian, Japanese and Indian ADVFN financial sites. 
 
 
In September 2006, ADVFN acquired InvestorsHub.com and Silicon Investor, which 
operate online investment community websites in the North American market. In 
February 2006 ADVFN acquired Equity Holdings Limited, the owner of Equity 
Development, a regulated provider of sponsored equity research in the UK. ADVFN 
also operates two non- financial websites: cupidbay.com, a dating website and 
fotothing.com, a photo blogging site, and has a major holding in ALL IPO, as 
further described in this announcement. 
 
 
In the ADVFN interim report for the six months ended 31 December 2008, published 
on 9 February 2009, the chief executive's review noted that the performance of 
ADVFN in the period saw continued growth in all of the Group's main markets and 
an improved financial performance. The loss before tax for the period was down 
45% to GBP488,000 (2007: GBP887,000), the operating loss down 37% to GBP395,000 
(2007: GBP631,000) and ADVFN user numbers up 25% to 1.5 million (2007: 
1.2million). Subscriptions to the ADVFN sites have continued to grow and while 
advertising income flattened for a short period it is once again strengthening. 
The ADVFN Directors have always believed in growing ADVFN into international 
markets and this has meant that the Group now has a global revenue stream which 
has helped smooth out income as markets rise and fall around the world. It also 
gives the Group a number of opportunities to grow even if conditions are 
generally hard. On prospects for the Group, the ADVFN Directors believe that 
recent months have shown the Group to be well positioned to navigate the 'credit 
crunch' and be in a strong position for the recovery. The ADVFN Directors 
believe that the world is a huge potential market for ADVFN and slowly but 
surely the Group is growing into the opportunity. The ADVFN Directors believe 
that the Group has demonstrated the resilience of the ADVFN platform and its 
business model. On 21 June 2009, ADVFN announced that it had disposed of two 
websites in North America, Siliconinvestor.com and an early stage based site, 
Talkzilla.com, for a combined consideration of US$200,000 plus an interest of 
15% in the new company set up as the purchasing entity in the US. This will 
enable the Group to concentrate its North American focus on Investorshub.com. 
 
 
 
 
 
 
 
8. Background to and reasons for the Offer 
 
 
The ADVFN Directors believe that the ALL IPO businesses have potential but need 
time for development and improvements in the markets to attain this. Given the 
cash position of ALL IPO and the lack of certainty of ALL IPO's income stream in 
the short term, there is a risk that realisation of this potential may not be 
achieved. In order to preserve the value of the ADVFN investment in ALL IPO, 
ADVFN considers that it is in the best interests of both the ADVFN Shareholders 
and the ALL IPO Shareholders that ADVFN offers to acquire the ALL IPO Shares 
that it does not already own. It should be noted that in addition to the 
11,250,000 ALL IPO Shares representing approximately 37.1% of the issued 
ordinary share capital of ALL IPO held by ADVFN, other members of the Concert 
Party hold 5,908,257 ALL IPO Shares, representing approximately 19.4 % of ALL 
IPO, giving an aggregate holding by the Concert Party of 17,162,802 ALL IPO 
Shares representing approximately 56.5% of the issued ordinary share capital of 
ALL IPO. 
 
 
As ADVFN has a significant holding in ALL IPO and there are a number of ADVFN 
Directors also on the ALL IPO Board, there is a potential conflict of interest 
in assessing the Offer. Accordingly those ADVFN Directors who are also on the 
ALL IPO Board have not participated in board meetings to consider the Offer from 
the ADVFN perspective. Further, the ADVFN Directors not involved with ALL IPO, 
Jonathan Mullins and Raymond Negus, have taken the advice of Keith Bayley Rogers 
in connection with the Offer. Keith Bayley Rogers have advised Messrs Mullins 
and Negus that the terms of the Offer are fair and reasonable and in the best 
interests of the ADVFN Shareholders. 
 
 
 
 
9. Letters of Intent to accept the Offer 
 
 
All of the ALL IPO Directors intend to accept the Offer, and not the Cash 
Alternative, in respect of their own beneficial holdings of ALL IPO Shares. They 
have accordingly provided letters of intent pursuant to which each of them has 
confirmed that they intend to accept or procure acceptance of the Offer, and not 
the Cash Alternative, in respect of, in aggregate, 4,051,848 ALL IPO Shares held 
by them or their spouses or in which they are beneficially interested, 
representing approximately 13.35 per cent. of the existing issued ordinary 
share capital of ALL IPO. 
 
 
In addition, ADVFN has received letters of intent pursuant to which each of them 
has confirmed that they intend to accept or procure acceptance of the Offer, and 
not the Cash Alternative, from: 
 
 
a) On-line PLC, which is a member of the Concert Party, in respect of 1,885,529 
ALL IPO Shares, representing approximately 6.21 per cent. of the existing issued 
ordinary share capital of ALL IPO; and 
b) Raymond Negus, an ADVFN Director and a member of the Concert Party, in 
respect of 4,545 ALL IPO Shares, representing approximately 0.02 per cent. of 
the existing issued ordinary share capital of ALL IPO. 
 
 
In aggregate, ADVFN has, therefore, received letters of intent to accept the 
Offer, and not the Cash Alternative, in respect of, in aggregate 5,941,922 ALL 
IPO Shares, representing approximately 19.58 per cent. of the existing issued 
ordinary share capital of ALL IPO. 
 
 
The letters of intent are not legally binding but give a strong indication that 
the providers will accept the Offer, and not the Cash Alternative, prior to the 
First Closing Date. 
 
 
Accordingly together with the 11,250,000 ALL IPO Shares already owned by ADVFN, 
representing approximately 37.07% of the issued ordinary share capital of ALL 
IPO, ADVFN owns or has received letters of intent from ALL IPO Shareholders 
indicating their willingness to accept the Offer in respect of, in aggregate, a 
total of 17,191,922 ALL IPO Shares, representing approximately 56.65 per cent. 
of the existing issued ordinary share capital of ALL IPO. 
 
 
 
 
10. Disclosure of interests and arrangements in relevant securities of ALL IPO 
As at the date of this announcement: 
 
 
  *  11,250,000 ALL IPO Shares were held by ADVFN, representing approximately 37.07 
  per cent. of ALL IPO's existing issued ordinary share capital; 
 
 
 
  *  1,885,529 ALL IPO Shares were held by On-Line PLC, the largest shareholder in 
  ADVFN, representing approximately 6.21 per cent. of ALL IPO's existing ordinary 
  share capital; 
 
 
 
  *  3,022,728 ALL IPO Shares were held by Clement Chambers, a director of ADVFN, ALL 
  IPO and On-Line PLC, representing approximately 9.96 per cent. of ALL IPO's 
  existing issued ordinary share capital; 
 
 
 
  *  1,000,000 ALL IPO Shares were held by Michael Hodges, a director of ADVFN, ALL 
  IPO and On-Line PLC, representing approximately 3.30 per cent. of ALL IPO's 
  existing issued ordinary share capital; 
 
 
 
  *  4,545 ALL IPO Shares were held by Raymond Negus, a director of ADVFN, 
  representing approximately 0.02 per cent. of ALL IPO's existing issued ordinary 
  share capital 
 
 
 
When taken together, the above interests comprise 17,162,802 ALL IPO Shares in 
aggregate, representing approximately 56.56 per cent of the existing issued 
share capital of ALL IPO. 
 
 
Save for the interests noted above, as at the date of this announcement, neither 
ADVFN, nor any of the directors of ADVFN, nor, any person acting in concert (as 
such term is defined in the Code) with ADVFN, has any interest in or right to 
subscribe for any relevant securities (as such term is defined in the Code) of 
ALL IPO, nor has any short positions in respect of relevant securities of ALL 
IPO (whether conditional or absolute and whether in the money or otherwise), 
including any short position under a derivative, any agreement to sell or any 
delivery obligation or right to require another person to purchase or take 
delivery, nor has borrowed or lent any relevant securities of ALL IPO (save for 
any borrowed shares which have been on lent or sold). 
 
 
Save as set out in this paragraph above, neither ADVFN nor, so far as ADVFN is 
aware, any person acting in concert with ADVFN, has any arrangement in relation 
to relevant securities of ALL IPO. For these purposes, "arrangement" includes 
any indemnity or option arrangement, any agreement or understanding, formal or 
informal, of whatever nature, relating to relevant securities of ALL IPO which 
may be an inducement to deal or refrain from dealing in such securities. 
 
 
 
 
11. Compulsory acquisition and cancellation of trading 
 
 
If ADVFN receives acceptances under the Offer in respect of 90 per cent. or more 
of the ALL IPO Shares to which the Offer relates, ADVFN intends to exercise its 
right pursuant to the provisions of sections 979-982 (inclusive) of the Act to 
acquire compulsorily the remaining ALL IPO Shares to which the Offer relates on 
the same terms as the Offer. 
 
 
It is also intended that, upon the Offer becoming or being declared 
unconditional in all respects, when ADVFN has by virtue of its shareholdings and 
acceptances of the Offer acquired or agreed to acquire ALL IPO Shares carrying 
at least 75 per cent. of the voting rights attaching to the ordinary share 
capital of ALL IPO, ADVFN will procure the making of an application by ALL IPO 
to London Stock Exchange plc for the cancellation of the admission of ALL IPO 
Shares to trading on AIM. At least 20 Business Days notice of cancellation will 
be given once ADVFN announces it has acquired 75 per cent. of the voting rights. 
 
 
Cancellation of the admission of the ALL IPO Shares to trading on AIM would 
significantly reduce the liquidity and marketability of any ALL IPO Shares which 
are not acquired by ADVFN. 
 
 
 
12. Effects of the Offer 
 
 
Following the Offer being declared unconditional in all respects, the business 
of ALL IPO will be able to continue to develop with the backing of ADVFN and 
without the regulatory requirements, costs and the close scrutiny necessary in 
being an independent business admitted to trading on AIM. This will allow the 
time and investment required to enable the development of ALL IPO's new 
corporate and retail stockbroking businesses to take place. Further, it will 
give time for the IPO market to recover and the appetite for the inclusion of 
private investors in initial public offerings to continue to develop. 
 
 
Whereas ADVFN is not required to be authorised or regulated by the FSA, it is 
essential for ALL IPO to be so authorised and regulated in order to carry out 
its activities. Accordingly it is necessary that ALL IPO acts as a largely 
independent operation with safeguards in place so that there are no overlaps 
between the businesses of ALL IPO and ADVFN, and in particular that the 
confidentiality of ALL IPO's business and clients is maintained. Accordingly all 
of the employees and management of ALL IPO will remain in place following the 
Offer being declared unconditional in all respects. 
 
 
The members of the ADVFN Board will continue to be responsible for their 
respective functions in the Enlarged Group. There will be no change to the 
composition, emoluments or benefits of the ADVFN Board as a result of the 
completion of the Acquisition. 
 
 
The ADVFN Directors have confirmed that, following the Acquisition, they have no 
intention of making any material amendments to the existing rights of the 
Enlarged Group's employees or the deployment of the fixed assets of ALL IPO. The 
location of the Enlarged Group's place of principal business will continue to be 
both companies' premises at 26 Throgmorton Street, London EC2N 2AN. The Enlarged 
Group's registered office will continue to be at Suite 27, Essex Technology 
Centre, The Gables, Fyfield Road, Ongar, Essex CM5 0GA. 
 
 
In its unaudited interim results for the six months ending 31 December 2008, ALL 
IPO had net assets of GBP2.69 million as at that date, the substantial majority 
of which related to capitalised web development costs. This is a 
significant premium to the value of the Offer and accordingly on that basis, the 
Offer, if successful, would result in an enhancement to the net asset value of 
ADVFN, subject to the impairment review that will take place under IFRS 
accounting requirements. 
 
 
 
 
13. ALL IPO Share Options 
 
 
The Offer is likely to extend to any ALL IPO Shares which are unconditionally 
allotted or issued pursuant to the exercise of existing options while the Offer 
remains open for acceptance (or such earlier date as ADVFN may, subject to the 
Code, decide, not being earlier than the date on which the Offer becomes or is 
declared unconditional as to acceptances or, if later, the First Closing Date of 
the Offer). 
 
 
ADVFN will make an appropriate offer to the holders of ALL IPO Share Options in 
due course, which is likely to include an option to exercise ALL IPO Share 
Options and sell the resulting ALL IPO Shares and participate in the Offer, and 
an alternative option to cancel existing ALL IPO Share Options in favour of 
comparable options over ADVFN Shares. 
 
 
It is thought likely that pursuant to the proposals, options over 2,190,162 
ADVFN Shares exercisable at 3.056 pence per ADVFN Share will be granted to the 
holders of ALL IPO Share Options upon completion of the Acquisition on terms 
comparable to those on which the current ALL IPO Share Options are held. 
 
 
14. General 
 
 
The Offer Document and Form of Acceptance will be posted to ALL IPO Shareholders 
today. The Offer is not being made, directly or indirectly, in or into a 
Restricted Jurisdiction. 
 
 
Copies of the Offer Document and the Form of Acceptance will be available from 
the offices of ADVN PLC and ALL IPO PLC at 3rd Floor, 26 Throgmorton Street, 
London EC2N 2AN and on the websites of ADVFN and ALL IPO at www.advfn.com and 
www.allipo.com 
 
 
 
 
This announcement is not intended to be and does not constitute, or form part 
of, any offer to sell or invitation to purchase, otherwise acquire, subscribe 
for, sell or otherwise dispose of, any securities nor shall there be any sale, 
issue or transfer of the securities referred to in this announcement. The Offer 
will be made solely through the Offer Document, which will contain full terms 
and conditions of the Offer. 
 
 
The ADVFN Directors accept responsibility for the information contained in this 
announcement other than information for which responsibility is taken below. To 
the best of the knowledge and belief of the ADVFN Directors (who have taken all 
reasonable care to ensure that such is the case) the information contained in 
this announcement for which they accept responsibility is in accordance with the 
facts and does not omit anything likely to affect the import of such 
information. 
 
 
The ALL IPO Directors accept responsibility for all information contained in 
this announcement relating to ALL IPO, the ALL IPO Directors and members of 
their immediate families, related trusts and connected persons other than the 
information for which responsibility is taken by the ALL IPO Independent 
Directors. To the best of the knowledge and belief of the ALL IPO Directors (who 
have taken all reasonable care to ensure that such is the case), the information 
contained in this announcement for which they are responsible is in accordance 
with the facts and does not omit anything likely to affect the import of such 
information. 
 
 
The ADVFN Independent Directors accept responsibility for their recommendation 
of the Offer and their associated opinions contained in this announcement. To 
the best of the knowledge and belief of the ADVFN Independent Directors (who 
have taken all reasonable care to ensure that such is the case) the information 
contained in this announcement for which they accept responsibility is in 
accordance with the facts and does not omit anything likely to affect the import 
of such information. 
 
 
The ALL IPO Independent Directors accept responsibility for their consideration 
of the Offer and their associated opinions contained in this announcement, for 
which the ALL IPO Independent Directors alone accept responsibility. 
 
 
 
 
Keith Bayley Rogers, which is authorised and regulated in the United Kingdom by 
the Financial Services Authority, is acting exclusively for ADVFN and for no one 
else in connection with the Offer, and will not be responsible to anyone other 
than ADVFN for providing the protections afforded to customers of Keith Bayley 
Rogers nor for providing advice in relation to the Offer or any matter referred 
to in this document. 
 
 
Beaumont Cornish, which is authorised and regulated in the United Kingdom by the 
Financial Services Authority, is acting exclusively for ALL IPO (for the 
purposes of Rule 3 of the City Code on Takeovers and Mergers) and for no-one 
else in connection with the Offer and will not be responsible to anyone other 
than ALL IPO for providing the protections afforded to clients of Beaumont 
Cornish nor for providing advice in relation to the Offer or any matter referred 
to in this document. 
 
 
This announcement has been prepared for the purpose of complying with English 
Law and the Takeover Code, and the information disclosed may not be the same as 
that which would have been disclosed if this announcement had been prepared in 
accordance with the laws of jurisdictions outside the UK. 
 
 
Any person (including, without limitation, any custodian, nominee and trustee) 
who would, or otherwise intends to, or who may have a contractual or legal 
obligation to, forward this announcement and/or the Offer Document and/or any 
other related document to any jurisdiction outside the UK should inform 
themselves of, and observe, any applicable legal or regulatory requirements 
before taking action 
 
 
DEALING DISCLOSURE REQUIREMENTS 
 
 
Under the provisions of Rule 8.3 of the Code, if any person is, or becomes, 
"interested" (directly or indirectly) in one per cent. or more of any class of 
"relevant securities" of ALL IPO or ADVFN, all "dealings" in any "relevant 
securities" of that company (including by means of an option in respect of, or a 
derivative referenced to, any such "relevant securities") must be publicly 
disclosed by no later than 3.30 p.m. (London time) on the London business day 
following the date of the relevant transaction. This requirement will continue 
until the date on which the Offers become, or are declared, unconditional as to 
acceptances, lapse or are otherwise withdrawn or on which the "offer period" 
otherwise ends. If two or more persons act together pursuant to an agreement or 
understanding, whether formal or informal, to acquire an "interest" in "relevant 
securities" of ALL IPO or ADVFN, they will be deemed to be a single person for 
the purpose of Rule 8.3 of the Code. 
 
 
Under the provisions of Rule 8.1 of the Code, all "dealings" in "relevant 
securities" of ALL IPO or of ADVFN by ADVFN or by ALL IPO or by any of their 
respective "associates", must be disclosed by no later than 12.00 noon (London 
time) on the London business day following the date of the relevant transaction. 
 
 
A disclosure table, giving details of the companies in whose "relevant 
securities" "dealings" should be disclosed, and the number of such securities in 
issue, can be found on the Panel's website at www.thetakeoverpanel.org.uk. 
 
 
"Interests in securities" arise for the purposes of Rule 8, in summary, when a 
person has long economic exposure, whether absolute or conditional, to changes 
in the price of securities. A person who only has a short position in securities 
will not be treated as interested in those securities. In particular, a person 
will be treated as having an interest in securities if: (i) he owns them; (ii) 
he has the right (whether conditional or absolute) to exercise or direct the 
exercise of the voting rights attaching to them or has general control of them; 
(iii) by virtue of any agreement to purchase, option or derivative, he has the 
right or option to acquire them or call for their delivery or is under an 
obligation to take delivery of them, whether the right, option or obligation is 
conditional or absolute and whether it is in the money or otherwise; or (iv) he 
is party to any derivative whose value is determined by reference to its price 
and which results, or may result, in his having a long position in it. 
 
 
Terms in quotation marks are defined in the Code, which can also be found on the 
Panel's website. 
 
 
If you are in any doubt as to the application of Rule 8 to you, please contact 
an independent financial adviser authorised under the Financial Services and 
Markets Act 2000, consult the Panel's website at www.thetakeoverpanel.org.uk or 
contact the Panel on telephone number +44 20 7638 0129; fax +44 20 7236 7013. If 
you are in any doubt as to whether or not you are required to disclose a 
"dealing" under Rule 8, you should consult the Panel. 
 
 
OVERSEAS TERRITORIES 
 
 
The availability of the Offer to persons who are not resident in the United 
Kingdom may be affected by the laws of the relevant jurisdiction. Persons who 
are not resident in the United Kingdom should inform themselves about, and 
observe, any applicable legal or regulatory requirements. If you are in any 
doubt about your position, you should consult your legal adviser in the relevant 
territory without delay. 
 
 
The Offer is not being made, directly or indirectly, in or into the United 
States, Canada, Australia, Japan or the Republic of South Africa. Accordingly, 
copies of this announcement and any related documents are not being, and must 
not be, directly or indirectly, mailed or otherwise forwarded, distributed or 
sent in or into or from a Restricted Jurisdiction and persons receiving this 
announcement and/or any related document (including, without limitation, 
nominees, trustees and custodians) must not mail or otherwise forward, 
distribute or send it in or into or from a Restricted Jurisdiction. Doing so may 
render invalid any purported acceptance of the Offer. 
 
 
 
 
APPENDIX I 
 
 
Conditions of the Offer 
 
 
The Conditions of the Offer are as follows: 
 
 
(a) valid acceptances being received (and not, where permitted, withdrawn) by no 
later than 1.00 p.m. on 
17 July 2009 in respect of not less than 90 per cent. in nominal value (or such 
lesser percentage as ADVFN may decide) of the ALL IPO Shares to which the Offer 
relates, provided that this condition shall not be satisfied unless ADVFN and/or 
its wholly-owned subsidiaries shall have acquired or agreed to acquire, whether 
pursuant to the Offer or otherwise, ALL IPO Shares carrying, in aggregate, more 
than 50 per cent. of the voting rights normally exercisable at general meetings 
of ALL IPO, including for this purpose (to the extent, if any, required by the 
Panel) any such voting rights attaching to any ALL IPO Shares which are 
unconditionally allotted or issued fully paid (or credited as fully paid) before 
the Offer becomes or is declared unconditional as to acceptances, whether 
pursuant to the exercise of any subscription or conversion rights or otherwise. 
For the purposes of this condition: 
 
i) the expression "ALL IPO Shares to which the Offer relates" shall be construed 
in accordance with sections 974-982 (inclusive) of the Act; 
 
ii) ALL IPO Shares which have been unconditionally allotted but not issued shall 
be deemed to carry the voting rights which they will carry on issue; and 
 
iii) valid acceptances shall be deemed to have been received in respect of ALL 
IPO Shares which are treated for the purposes of section 979 of the Act as 
having been acquired or contracted to be acquired by ADVFN by virtue of 
acceptances of the Offer. 
 
 
(b) the Admission of the New ADVFN Shares to trading on AIM becoming effective 
in accordance with the AIM Rules and London Stock Exchange plc agreeing to admit 
such shares to trading subject only to (i) the allotment of such shares and/or 
(ii) the Offer becoming or being declared unconditional in all respects; 
 
 
(c) the FSA indicating pursuant to section 184(1) of FSMA, in terms reasonably 
satisfactory to ADVFN, that it approves any acquisition of: 
 
 
i)    control over any UK authorised person; 
 
 
ii)    (if applicable) any additional kind of control over any UK authorised 
person; 
 
iii)    (if applicable) any increase in a relevant kind of control which is 
already held over any UK authorised person, 
 
 
in each case within the meaning of Part XII of FSMA which would take place as a 
result of the Acquisition or its implementation, or the FSA being treated as 
having given such approval under section 184(2) of FSMA. 
 
 
(d)save as disclosed in ALL IPO's report and accounts for the year ended 30 June 
2008 (such disclosures or information being referred to in these terms and 
conditions as being "revealed"), there being no provision of any agreement, 
authorisation, arrangement, consent or other instrument to which ALL IPO is a 
party or by or to which ALL IPO or its subsidiary any of their respective assets 
may be bound, entitled or subject, which as a result of the Offer or the 
proposed acquisition by ADVFN of any shares in, or control of, ALL IPO or 
otherwise, is reasonably likely to result in 
 
i) any indebtedness or liabilities, actual or contingent, or any grant available 
to ALL IPO or any of its subsidiaries or subsidiary undertakings or associated 
undertakings (including any joint venture, partnership, firm or company in which 
any of them is substantially interested) (together the "wider ALL IPO Group") 
being or becoming repayable or capable of being declared repayable immediately 
or prior to its stated maturity or the ability of any such member to borrow 
monies or incur any indebtedness being withdrawn or inhibited or being capable 
of becoming or being withdrawn or inhibited: 
 
ii)the creation or enforcement of any mortgage, charge or other security 
interest over the wholeor any material part of the business, property, assets or 
shares or interests of any member of the wider ALL IPO Group or any such 
security (whenever created, arising or having arisen) becoming enforceable; 
 
iii) any such arrangement, agreement, licence or instrument or the rights, 
liabilities, obligations orinterests of any member of the wider ALL IPO Group 
under any such arrangement, agreement, licence or instrument (or any 
arrangement, agreement, licence or instrument relating to any such right, 
liability, obligation, interest or business) or the interests or business of any 
such member in or with any other person, firm, company or body being or becoming 
capable of being terminated or adversely modified or any adverse action being 
taken or any onerous obligation or liability arising thereunder; 
 
 
iv)any asset or interest of any member of the wider ALL IPO Group being or 
falling to be disposed 
of or charged or ceasing to be available to any member of the wider ALL IPO 
Group or any right 
arising under which any such asset or interest could be required to be disposed 
of or charged 
or could cease to be available to any member of the wider ALL IPO Group, in each 
case otherwise 
than in the ordinary course of business; 
 
 
v)any member of the wider ALL IPO Group ceasing to be able to carry on business 
under any name 
under which it presently does so; 
 
 
vi)any change in or effect on the ownership or use of any material intellectual 
property rights 
owned or used by any member of the wider ALL IPO Group; 
 
 
vii)the value or financial or trading position of any member of the wider ALL 
IPO Group being 
prejudiced or adversely affected; or 
 
 
viii)the creation of any material liability, actual or contingent, by any such 
member otherwise than 
in the ordinary course of business, and no event having occurred which, under 
any provision of any such arrangement, agreement, license or other instrument, 
might reasonably be expected to result in any of the events referred to in 
this condition (b) unless in any case, if any such provision exists, such 
provision shall have been waived, modified or amended on terms satisfactory to 
ADVFN (acting reasonably); 
 
 
(e) no government or governmental, quasi-governmental, supranational, statutory 
or regulatory body or association, institution or agency (including any trade 
agency) or any court or other body (including any professional or environmental 
body) or person in any relevant jurisdiction (each a "Relevant Authority") 
having decided to take, instituted, implemented or threatened any action, 
proceeding, suit, investigation, enquiry or reference or enacted, made or 
proposed and there not continuing to be outstanding any statute, regulation, 
order or decision that would or might be reasonably expected to: 
 
 
i)make the Offer or its implementation or the acquisition by ADVFN of any ALL 
IPO Shares or control of ALL IPO unenforceable or illegal under the laws of any 
relevant jurisdiction or directly or indirectly prohibit or otherwise materially 
restrict, prevent or delay or interfere with the implementation of, or impose 
additional material conditions or obligations with respect to, or otherwise 
challenge or materially interfere with the Acquisition or the acquisition of any 
ALL IPO Shares, or control of, ALL IPO by ADVFN; 
 
 
ii)require, prevent or materially delay the divestiture by ADVFN of any shares 
in ALL IPO or of any member of the wider ALL IPO Group; 
 
 
iii)    require, prevent or materially delay the divestiture by any member of 
the ADVFN Group (other than ALL IPO) of their respective businesses, assets or 
properties or impose any limitation on their ability to conduct all or any part 
of their respective businesses and to own or control any of their 
respective assets or properties; 
 
 
iv)impose any limitation on, or result in any delay in, the ability of any 
member of the ADVFN Group (other than ALL IPO) to acquire or hold or to exercise 
effectively, directly or indirectly, all or any rights of ownership of shares or 
other securities (or the equivalent) in, or to exercise voting or management 
control over, any member of the ADVFN Group (other than ALL IPO) or on the 
ability of any member of the wider ALL IPO Group to hold or exercise 
effectively, directly or indirectly, all or any rights of ownership of shares or 
other securities (or the equivalent) in, or to exercise management control over, 
any other member of the wider ALL IPO Group; 
 
 
v)require any member of the ADVFN Group to acquire or offer to acquire any 
shares or other securities (or the equivalent) in any member of the wider ALL 
IPO Group or any asset owned by any third party (other than the acquisition of 
Ordinary Shares in the implementation of the Offer); 
 
 
vi)impose any limitation on the ability of any member of the wider ALL IPO Group 
to conduct its business in any material respect; 
 
 
vii)otherwise materially and adversely affect any or all of the business, 
assets, financial or trading position or profits or prospects of any member of 
the ADVFN Group (other than ALL IPO) or of the wider ALL IPO Group, 
 
 
and all applicable waiting and other time periods during which any such Relevant 
Authority could decide to take, institute, implement or threaten any such 
action, proceeding, suit, investigation, enquiry or reference or take any other 
step under the laws of any jurisdiction in respect of the Acquisition or the 
proposed acquisition of any shares in ALL IPO having expired, lapsed or been 
terminated; 
 
 
(f)  all necessary filings and applications having been made and all necessary 
waiting and other time 
periods (including any extensions thereof) under any applicable legislation or 
regulations of any jurisdiction in which ALL IPO or its subsidiary is 
incorporated, carries on business or distributes its products having expired, 
lapsed or been terminated (as appropriate) and all statutory or regulatory 
obligations in any such jurisdiction having been complied with, in each case as 
may be necessary in connection with the Offer and its  implementation or the 
acquisition or proposed acquisition by ADVFN of any shares or other securities 
in, or control of, ALL IPO and all authorisations, orders, recognitions, grants, 
consents, clearances, confirmations, licences, certificates, permissions and 
approvals ("Authorisations") which are material and reasonably deemed 
necessary by ADVFN for or in respect of the Offer or the acquisition or proposed 
acquisition by ADVFN of any shares or other securities in, or control of, ALL 
IPO or the carrying on by any member of the wider ALL IPO Group of its business 
having been obtained on terms and in a form reasonably satisfactory to ADVFN 
from all appropriate third parties or persons with whom any member of the 
wider ALL IPO Group has entered into contractual arrangements and all 
such Authorisations remaining in full force and effect and all filings necessary 
for such purpose having been made and there being no written notice of any 
intention to revoke, suspend, restrict or adversely amend or not renew the same 
at the time at which the Offer becomes or is declared wholly unconditional, in 
each case where the absence of such Authorisation would have a material 
adverse effect on the wider ALL IPO Group taken as a whole; 
 
(g) save as 
revealed, ALL IPO not having: 
 
 
(i) issued, agreed to issue, authorised or proposed the issue or grant of 
additional shares of any class, or securities convertible into, or rights, 
warrants or options to subscribe for, or acquire, any such shares or convertible 
securities or redeemed, purchased or reduced or announced any proposal to 
redeem, purchase or reduce any part of its share capital; 
 
 
(ii) recommended, declared, paid or made or proposed to declare, pay or make any 
bonus, dividend or other distribution whether payable in cash or otherwise; 
 
 
(iii) merged with or demerged any body corporate or acquired or disposed of or 
transferred, mortgaged or charged or created any security interest over any 
assets or any rights, title or interest in any asset, or authorised or proposed 
or announced any intention to propose any merger, demerger, 
acquisition, disposal, transfer, mortgage or charge or the creation of any 
security interest over the same; 
 
 
(iv) authorised or proposed, or announced any intention to propose, any change 
in its share or loan capital including the purchase of any of its own shares; 
 
 
(v) issued, authorised or proposed the issue of any debentures or incurred any 
indebtedness, or become subject to a liability (actual or contingent) which in 
any case is outside the ordinary course of business and material; 
 
 
(vi) entered into, implemented, effected, varied, authorised or proposed any 
contract, reconstruction, 
amalgamation, scheme, commitment, merger, demerger or other transaction or 
arrangement or waived or compromised any claim in respect of itself, otherwise 
than in the ordinary course of business; 
 
 
(vii) proposed any voluntary winding up; 
 
 
(viii) proposed, agreed to provide or modified the terms of any of the ALL IPO 
Share Options; 
 
 
(ix) entered into, varied, or authorised any agreement, transaction, arrangement 
or commitment (whether in respect of capital expenditure or otherwise) which: 
 
 
(A) is of a long term, onerous or unusual nature or magnitude or which is or 
could involve an 
obligation of such nature or magnitude; or 
 
 
(B) is other than in the ordinary course of business; and 
 
 
(C) which in any such case is material in the context of ALL IPO; 
 
 
(x) entered into or changed the terms of any contract, agreement or arrangement 
with any director of 
ALL IPO in any material respect; 
 
 
(xi) taken any corporate action or had any legal proceedings instituted or 
threatened against it or petition presented or order made for its winding-up 
(voluntarily or otherwise), dissolution or reorganisation or for the appointment 
of a receiver, trustee, administrator, administrative receiver or similar 
officer of all or any material part of its assets or any analogous or equivalent 
steps or proceedings in or under the laws of any jurisdiction having occurred or 
there having been appointed any analogous person in any jurisdiction which in 
any case is material; 
 
 
(xii) made any material amendments to its memorandum or articles of association. 
 
 
 
 
(h)  save as revealed, ADVFN not having discovered: 
 
 
(i) that any financial or other information publicly announced at any time by or 
on behalf of ALL IPO is misleading or contains a misrepresentation of any fact 
or omits to state a fact necessary to make the information contained therein not 
misleading (and which was not subsequently corrected before the date of 
publication of this document by disclosure either publicly or otherwise fairly 
in writing to ADVFN) in each case to an extent that the effect of the inaccuracy 
or misrepresentation of fact or omission is to overstate the assets or 
understate the liabilities of ALL IPO or its subsidiary to a material extent; 
 
 
(ii) that, since 30 June 2008, a material adverse change or deterioration having 
occurred in the business, assets, financial or trading position or profits or 
prospects of ALL IPO or its subsidiary; 
 
 
iii)    no contingent or other liability having arisen which would or might 
reasonably be expected to materially adversely affect the business, assets, 
financial or trading position or profits or prospects of any member of ALL IPO 
or its subsidiary which is material; 
 
 
iv)    any steps have been taken any omissions have been made which are likely 
to result in the withdrawal, cancellation, termination or modification of any 
licence held by ALL IPO or its subsidiary, which is necessary for the proper 
carrying on of their respective businesses and the withdrawal, cancellation, 
termination or modification of which is material; 
 
 
v)    that ALL IPO, its subsidiary or any of its previous subsidiaries has 
failed to comply with any applicable legislation or the regulations of any 
jurisdiction or any notice or requirement of any Relevant Authority with regard 
to the use, storage, treatment, transport, handling, disposal, discharge, 
spillage, release, leak or emission of any waste or hazardous or harmful 
substance or any substance likely to impair the environment or harm human or 
animal health or otherwise relating to environmental matters or human health or 
that there has otherwise been any such use, storage, treatment, transport, 
handling, disposal, discharge, spillage, release, leak or emission (whether or 
not the same constituted non-compliance by any person with any such legislation 
or regulation, and whenever or wherever the same may have 
taken place), any of which non-compliance would be likely to give rise to any 
liability (whether actual or contingent) or cost on the part of ALL IPO or its 
subsidiary which, in each case, is material; 
 
 
vi) that there is or is likely to be any material obligation or liability 
(whether actual or contingent) of ALL IPO its subsidiary or any of its previous 
subsidiaries its subsidiary to make good, repair, re-instate or clean up any 
property now or previously owned, occupied, operated or made use of or 
controlled by ALL IPO, its subsidiary or any of its previous subsidiaries under 
any environmental legislation, regulation, notice, circular, order or other 
requirement of any Relevant Authority in any jurisdiction; 
 
 
vii) that ALL IPO and any partnership, company or other entity in which ALL IPO 
has a significant 
interest is subject to any liability (contingent or otherwise) which has not 
been publicly announced and 
 
 
 
viii) any information which affects the import of any information which has been 
revealed to an extent 
which is material and adverse; and 
 
 
For the avoidance of doubt, ADVFN will not invoke any of the conditions set out 
in paragraphs (d) to (h) so as to cause the Offer not to proceed, to lapse or to 
be withdrawn unless the circumstances giving rise to the right to invoke such 
condition(s) are of material significance to ADVFN in the context of the Offer. 
For these purposes ADVFN considers the conditions set out in paragraphs (a) to 
(c) to be of material significance in the context of the Offer. 
 
 
 
 
APPENDIX II 
 
 
Sources and bases of information 
 
 
Save as otherwise stated, the following constitute the sources and bases of 
certain information referred to in this announcement: 
 
 
a) The value placed by the Offer on the existing ordinary share capital of ALL 
IPO is based on 30,345,817 ALL IPO Shares in issue on 24 June 2009, being the 
latest practicable date prior to publication of this announcement. 
 
 
b) The Closing Prices of the ADVFN Shares and ALL IPO Shares are derived from 
the AIM Appendix to the Stock Exchange Daily Official List. 
 
 
 
 
 
 
APPENDIX III 
 
 
Definitions 
 
 
The following definitions apply throughout this announcement unless the context 
otherwise requires: 
 
 
+----------------------------+------------------------------------------+ 
| "Accepting ALL IPO         | ALL IPO Shareholders who validly accept  | 
| Shareholders"              | the Offer                                | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Act" or "Companies Act"   | the Companies Act 2006                   | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Acquisition"              | the proposed acquisition of ALL IPO by   | 
|                            | ADVFN to be effected by means of the     | 
|                            | Offer                                    | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Admission"                | the admission of the New ADVFN Shares to | 
|                            | trading on AIM becoming effective in     | 
|                            | accordance with the AIM Rules            | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ADVFN"                    | ADVFN PLC, a company incorporated in     | 
|                            | England and Wales, with registered       | 
|                            | number 2374988                           | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ADVFN Directors" or       | the directors of ADVFN                   | 
| "ADVFN Board"              |                                          | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ADVFN                     | Jonathan Mullins and Raymond Negus,      | 
| Independent Directors"     | being ADVFN Directors not also on the    | 
|                            | ALL IPO Board                            | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ADVFN Shareholders"       | holders of ADVFN Shares                  | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ADVFN Shares"             | the ordinary shares of 1p each in the    | 
|                            | capital of ADVFN                         | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ADVFN Share Options"      | the outstanding options granted over     | 
|                            | 35,585,845 ADVFN Shares exercisable at   | 
|                            | prices between 1.25 pence and 4.75 pence | 
|                            | per ADVFN Share pursuant to the rules of | 
|                            | the ADVFN unapproved share option scheme | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "AIM"                      | the market of that name, operated by the | 
|                            | London Stock Exchange plc                | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "AIM Rules"                | the AIM Rules for Companies, issued by   | 
|                            | London Stock Exchange plc                | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ALL IPO"                  | ALL IPO PLC, a company incorporated      | 
|                            | in England and Wales, with registered    | 
|                            | number 3230460                           | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ALL IPO Board" or "ALL    | the directors of ALL IPO                 | 
| IPO Directors"             |                                          | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ALL IPO Independent       | Robert Clinton and Christopher Newland,  | 
| Directors"                 | being ALL IPO Directors, who are not     | 
|                            | also on the ADVFN Board                  | 
+----------------------------+------------------------------------------+ 
| "ALL IPO Shareholders"     | holders of ALL IPO Shares                | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ALL IPO Shares"           | the existing unconditionally allotted or | 
|                            | issued and fully paid ordinary shares of | 
|                            | 1p each in the capital of ALL IPO        | 
|                            | and any further shares which are issued  | 
|                            | or unconditionally allotted and fully    | 
|                            | paid (or credited as fully paid) while   | 
|                            | the Offer remains open for acceptance    | 
|                            | (or such earlier date, not being earlier | 
|                            | than the date on which the Offer         | 
|                            | becomes unconditional as to acceptances  | 
|                            | or, if later, the First Closing Date, as | 
|                            | ADVFN may, subject to the Code,          | 
|                            | decide) including ALL IPO Shares which   | 
|                            | are unconditionally allotted or issued   | 
|                            | or granted or subscribed for upon        | 
|                            | the exercise of any options while the    | 
|                            | Offer remains open for acceptance (or,   | 
|                            | subject to the Code, by such earlier     | 
|                            | date as ADVFN may decide)                | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ALL IPO Deferred Shares"  | the existing unconditionally allotted or | 
|                            | issued and fully paid deferred shares of | 
|                            | 49p each in the capital of ALL IPO       | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ALL IPO Deferred          | holders of ALL IPO Deferred Shares       | 
| Shareholders"              |                                          | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "ALL IPO Share Options"    | the outstanding options granted over     | 
|                            | 4,867,026 ALL IPO Shares exercisable at  | 
|                            | 1.375 pence per ALL IPO Share pursuant   | 
|                            | to the ALL IPO unapproved share option   | 
|                            | scheme                                   | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Beaumont Cornish"         | Beaumont Cornish Limited, a              | 
|                            | company incorporated in England and      | 
|                            | Wales with registered number 3311393, a  | 
|                            | firm regulated and authorised by the     | 
|                            | Financial Services Authority, which is   | 
|                            | advising ALL IPO for the purposes of     | 
|                            | Rule 3 of the Code and which is          | 
|                            | independent of, and has no arrangement   | 
|                            | with ADVFN                               | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "business day"             | a day (excluding Saturdays, Sundays and  | 
|                            | public holidays) on which clearing banks | 
|                            | are open for business in the City        | 
|                            | of London                                | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Cash Alternative"         | the cash alternative pursuant to which   | 
|                            | ALL IPO Shareholders who validly accept  | 
|                            | the Offer may elect to receive cash      | 
|                            | consideration instead of New ADVFN       | 
|                            | Shares                                   | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Closing Price"            | the closing middle market quotation of a | 
|                            | share as derived from AIM Appendix to    | 
|                            | the Stock Exchange Daily Official List   | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Code"                     | the City Code on Takeovers and Mergers   | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Concert Party"            |     the parties deemed, under the rules  | 
|                            |     of the Code, to be acting in concert | 
|                            |     with regards the Offer, comprising   | 
|                            |     ADVFN, the ADVFN Directors and       | 
|                            |     On-line PLC                          | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "connected person"         | has the meaning given to that term in    | 
|                            | sections 252-255 of the Act              | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "CREST"                    | the relevant system (as defined in the   | 
|                            | CREST Regulations) in respect of which   | 
|                            | Euroclear is the operator (as defined    | 
|                            | in the CREST Regulations)                | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Enlarged Group"           | ADVFN together with its subsidiaries and | 
|                            | subsidiary undertakings (including ALL   | 
|                            | IPO following completion of              | 
|                            | the Acquisition)                         | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Enlarged Issued Share     | the ADVFN Shares in issue at Admission   | 
| Capital"                   | and following the Offer becoming or      | 
|                            | being declared unconditional in all      | 
|                            | respects, assuming the Offer is          | 
|                            | accepted in full and there are no        | 
|                            | elections to the Cash Alternative        | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "First Closing Date"       | 1.00 p.m. on 17 July 2009                | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Form of Acceptance"       | the form of acceptance, election and     | 
|                            | authority relating to the Offer, for use | 
|                            | in respect of certificated ALL IPO       | 
|                            | Shares                                   | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "FSA"                      | the Financial Services Authority of the  | 
|                            | United Kingdom                           | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "FSMA"                     | the Financial Services and Markets Act   | 
|                            | 2000 (as amended)                        | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Group" or "ADVFN Group"   | ADVFN, its subsidiaries and its          | 
|                            | subsidiary undertakings as at the date   | 
|                            | of this document                         | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Keith Bayley Rogers"      | Keith Bayley Rogers & Co Limited, a      | 
|                            | company incorporated in England and      | 
|                            | Wales with registered number 03676540, a | 
|                            | firm regulated and authorised by the     | 
|                            | Financial Services Authority, which is   | 
|                            | financial adviser to ADVFN for           | 
|                            | the purposes of Rule 3 of the Code and   | 
|                            | which is independent of, and has no      | 
|                            | arrangement with ALL IPO                 | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "New ADVFN Shares"         | up to 8,593,118 new ADVFN Shares to be   | 
|                            | issued as consideration under the Offer  | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Offer"                    | the offer to be made by ADVFN, on the    | 
|                            | terms and subject to the conditions set  | 
|                            | out in this document and the Form of     | 
|                            | Acceptance (for ALL IPO Shares held in   | 
|                            | certificated form), to acquire all of    | 
|                            | the ALL IPO shares other than those      | 
|                            | already owned by it (including, where    | 
|                            | the context requires, any subsequent     | 
|                            | revision, variation, extension or        | 
|                            | renewal of such offer) also including,   | 
|                            | where the context requires, the Cash     | 
|                            | Alternative                              | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Offer Document"           | the document to be dated 25 June 2009    | 
|                            | containing, inter alia, the details of   | 
|                            | the Offer                                | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Offer Period"             | the period commencing 8 May 2009         | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Overseas Shareholders"    | ALL IPO Shareholders whose registered    | 
|                            | addresses are outside the UK or who are  | 
|                            | citizens, residents or nationals         | 
|                            | of countries other than the UK or who    | 
|                            | are nominees of, or trustees for,        | 
|                            | citizens, residents or nationals in      | 
|                            | countries other than the UK              | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Panel"                    | the Panel on Takeovers and Mergers       | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Regulatory Information    | a service approved by the UK Listing     | 
| Service"                   | Authority for the distribution of        | 
|                            | announcements to the public              | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Restricted Jurisdiction"  | the United States, Canada, Australia,    | 
|                            | Japan or the Republic of South Africa or | 
|                            | any jurisdiction where the extension     | 
|                            | or acceptance of the Offer would violate | 
|                            | the relevant laws of that jurisdiction   | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "Securities Act"           | the United States Securities Act of 1933 | 
|                            | (as amended)                             | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
| "UK" or "United Kingdom"   | the United Kingdom of Great Britain and  | 
|                            | Northern Ireland                         | 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
|                            |                                          | 
+----------------------------+------------------------------------------+ 
 
 
All references to legislation in this document are to English legislation unless 
the contrary is indicated. Save where otherwise stated, for the purpose of this 
document, "subsidiary undertaking" and "associate" have the respective meanings 
given to them by the Act and the term "subsidiary" shall have the meaning given 
to it in the Companies Act 1985. 
 
 
Any reference to any provision of any legislation shall include any amendment, 
modification, re-enactment or extension thereof. 
 
 
Any reference to words denoting the singular shall include the plural and vice 
versa, and words importing the masculine gender shall include the feminine or 
neutral gender. 
 
 
All references to time in this document are to London time. 
 
 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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