Debuting a new bottle design, Tanqueray No.
TEN shows off its place as the ultimate architect in cocktail
artistry through new experiences beginning at The Connaught
Bar
LONDON, April 3, 2024 /PRNewswire/
-- Tanqueray No. TEN announces a season of bartender residencies
across the globe to present a window into exceptional cocktails.
The launch of Tanqueray No. TEN residencies kicks off with a
hospitality experience sketched by Tanqueray No. TEN global brand
partner Stanley Tucci and Director
of Mixology Ago Perrone at The Connaught Bar in London. Serving as an invitation to be
immersed in the craftsmanship of cocktail makers worldwide,
Tanqueray No. TEN's residencies are where lovers of cocktail
culture can witness their artistry unfold to 'Make it a
TEN'.
The residencies feature top bartending talent, known as the
Tastemakers of Tanqueray No. TEN, which include Ago Perrone from
The Connaught Bar, Giulia Cuccurullo
from The Artesian, Keila Urzaiz de Calignon and Yoann Tarditi from Satan's Whiskers,
Matteo Di Ienno, leading cocktail
and botanical expert from Italy,
Oisin Kelly from The Sidecar at The
Westbury Hotel, Andy Ferreria from
Cask in Cork, Emily Doherty from The
Merchant Hotel Cocktail Bar in Northern
Ireland, award-winning independent bartender Tiffanie Barriere from the USA, and more.
These leading bartenders put Tanqueray No. TEN at the pinnacle
of cocktail culture around the world. As Tanqueray No. TEN's season
of cocktail celebration spreads worldwide, cocktail hubs across
cities will ignite with activity. Become immersed in the creative
artistry behind the bar as Tanqueray No. TEN draws aficionados into
the living notebooks of these tastemakers, and shines a light on
their creative processes, while honouring the craft of bartending
with partnerships born from a shared love of cocktail artistry.
The inaugural residency will delve into the friendship and
dialogue between two of Tanqueray's esteemed tastemakers, Ago
Perrone and Stanley Tucci, who
collaborated to create a bespoke experience at The Connaught Bar.
The two first met when Stanley attended a "guest shift" at The
Connaught Bar where he learned expert techniques from the 'master
of the martini', and took his at-home cocktail ventures to the next
level. Stanley shared his inspiration for the experience, expressed
in the form of thoughtful sketches, celebrating the botanical
artisanship of Tanqueray No. TEN, which was then developed into a
bespoke cocktail creation by Ago.
Stanley says: "Cocktail making is a unique craft, that welcomes
curious and inventive minds to push the boundaries of flavour and
hospitality. I'm delighted to partner with Tanqueray No. TEN to
celebrate bartenders as the true artists that they are, with
cocktail residencies across the world. The new bottle is a
beautiful homage to the brand's heritage, craft and longstanding
place in the world of bartending."
Ago and Stanley crafted a Tanqueray No. TEN cocktail that can be
tailored to preferred taste profiles. It draws from the cocktail
Stanley is known best for - a negroni - and a martini, and guests
of The Connaught Bar can expect a Tanqueray No. TEN experience like
no other. Named 'The TENacious,' this cocktail highlights the
essence of an Italian summer using a special 'StaAgo Mix' of dry
vermouth, sweet vermouth and bitters. The bespoke illustrations by
Stanley tell the story of the artistry behind the drink, which will
be feature on a limited-edition menu at The Connaught.
The residency at The Connaught Bar kicks off a series of
creative collaborations and pop-ups globally. In Italy, Tanqueray No. TEN will bring signature
serves to events in partnership with Alessi and Wallpaper* at Milan
Design Week. In Ireland, Tanqueray
No. TEN is partnering with top Irish bartenders and Tanqueray No.
TEN Tastemakers to host cocktail residencies and exclusive events.
The newly designed Tanqueray No. TEN bottle serves as the
backdrop for the series of celebratory residencies, which was
created to honour the artistry of the liquid and the cocktails made
using it. Tanqueray No. TEN's new bottle features a copper cap with
a citrus grater texture as a homage to the miniature Tiny Ten still. The light translucent green
bottle holds a citrus press shaped glass structure at the base of
the bottle, a tribute to the whole citrus fruit used in the
Tanqueray No. TEN distillation process. The bottle's new ten
faceted design and red wax seal aptly celebrates this liquid
artisanship from Charles Tanqueray & Co.
"Tanqueray No. TEN has always pioneered bringing gin to new
levels, and this stunning new bottle is a testament to our craft.
Using whole citrus fruits to capture the 'citrus heart' in our
historic Tiny Ten still sets us
apart from other gin distillations, making this the perfect element
for the zenith of cocktail making excellence. The gin's unique
balance and refreshing taste are key to creating balanced drinks.
It's a delight to see how it's used in the best drinks in the
world," says Master Distiller, Terry
Fraser.
Additional cocktail residencies will unfurl across the UK at
Bistrotheque, The Artesian, and Satan's Whiskers, and in
Ireland at The Sidecar at the
Westbury Hotel, Cask in Cork and The Merchant Hotel, Belfast. More will be announced in
Italy as the season of celebration
continues. With the arrival of the new Tanqueray No. TEN
bottle in the U.S. this summer, Tanqueray will curate experiences
in partnership with Tiffanie
Barriere that invite the trade community and spirits
enthusiasts into the vibrant and emerging world of gin.
However cocktail fans choose to enjoy, Tanqueray No. TEN,
reminds everyone to please enjoy responsibly. Tanqueray No. TEN is
available to purchase at major retailers and independent stores,
and on thebar.com.
ABOUT TANQUERAY
Over 180 years ago Charles Tanqueray
was on a mission to create the world's finest gin. He set up his
distillery in Bloomsbury, London in 1830 and, after years of
experimentation and searching for the finest ingredients,
Tanqueray London Dry was born. Since
then, Tanqueray has continued to be driven by Charles' spirit of
exploration and innovation and we now have a portfolio including
Tanqueray No. TEN, Tanqueray Rangpur, Tanqueray Malacca,
Tanqueray Flor De Sevilla and
limited editions inspired by Charles' recipes.
It is this rich heritage and unshakeable attention to quality
that makes Tanqueray stand out against all others and has also led
to Tanqueray winning numerous prestigious awards, including being
named the 'Bartenders' Choice' in Drinks International Brand Report
2023.
Additional information about the Tanqueray brand can be found
at http://www.TANQUERAY.com.
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands across spirits and beer categories. These
brands include Johnnie Walker, Crown
Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more
than 180 countries around the world. The company is listed on both
the London Stock Exchange (DGE) and the New York Stock Exchange
(DEO). For more information about Diageo, our people, our brands
and performance, visit us at www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives and ways to share best practice.
Celebrating life, every day, everywhere.
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