Latest Version of Tridion Sites Enables Unparalleled Control of Global Brand Management and Local Marketing Campaigns
17 Dicembre 2024 - 10:01AM
Business Wire
Enhanced BluePrinting® capabilities,
streamlined localization and expanded partner ecosystem central to
latest release
RWS, a unique, world-leading provider of technology-enabled
language, content and intellectual property solutions, announces
the availability of Tridion Sites 10.1. The latest version of RWS’s
web content management platform includes several new features that
enable more granular control and management of global content,
multilingual marketing campaigns and digital experiences.
The latest features include:
- Sophisticated localized brand control: Enhanced
BluePrinting® capability enables even more precise control over
localized content, empowering marketers to rapidly and centrally
create and update global digital experiences while delegating
control over local campaigns to in-country teams.
- Improved localization with new Context Views for
translators: Allows internal and external translation teams to
better understand the context of their translations by directly
viewing the web page they are translating and follow localization
guidance from the web team.
- More connectors and partners: As a composable Digital
Experience Platform (DXP), Tridion Sites offers access to more
connectors and partners, helping organizations build feature rich
digital customer experiences while leveraging the latest
innovations in AI, generative AI, digital asset management,
governance and compliance.
“While BluePrinting® remains unmatched in the market, we’ve
identified opportunities to further refine its ability to rapidly
deliver localized content across the digital experience,” comments
Alex Abey, General Manager of RWS’s content management portfolio.
“And alongside our new Context View for translators, we've improved
the user experience and updated platform support. These
enhancements – the result of feedback from our clients – are
designed to help companies save time and resources as they expand
to international markets and grow their business.”
The latest version of Tridion Sites comes with new integrations
and partnerships, including TravelLaunch Pro from Lux Interactive,
which enables airlines, hotels and railway companies to quickly and
easily create engaging websites with advanced booking and commerce
features; AAAnow.ai, which offers a range of website quality,
compliance and accessibility solutions; and ai12z, which offers
AI-powered digital assistants that are able to answer users’
questions and help them complete tasks on Tridion-managed
websites.
Tridion Sites powers richer, more intuitive digital experiences
for customers by enabling companies to easily manage and deliver
large volumes of multilingual content to websites and other digital
touchpoints. Clients include Emirates, KONE and St James’s Place.
Click here to learn more about Tridion Sites.
About RWS
RWS Holdings plc is a unique, world-leading provider of
technology-enabled language, content and intellectual property
services. Through content transformation and multilingual data
analysis, our combination of AI-enabled technology and human
expertise helps our clients to grow by ensuring they are understood
anywhere, in any language.
Our purpose is unlocking global understanding. By combining
cultural understanding, client understanding and technical
understanding, our services and technology assist our clients to
acquire and retain customers, deliver engaging user experiences,
maintain compliance and gain actionable insights into their data
and content.
Over the past 20 years we’ve been evolving our own AI solutions
as well as helping clients to explore, build and use multilingual
AI applications. With 45+ AI-related patents and more than 100
peer-reviewed papers, we have the experience and expertise to
support clients on their AI journey.
We work with over 80% of the world’s top 100 brands, more than
three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost
all of the top pharmaceutical companies, investment banks, law
firms and patent filers. Our client base spans Europe, Asia
Pacific, Africa and North and South America. Our 65+ global
locations across five continents service clients in the automotive,
chemical, financial, legal, medical, pharmaceutical, technology and
telecommunications sectors.
Founded in 1958, RWS is headquartered in the UK and publicly
listed on AIM, the London Stock Exchange regulated market
(RWS.L).
For further information, please visit: www.rws.com.
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RWS Denis Davies Corporate Communications ddavies@rws.com +44
1628 410105
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