SHANGHAI, Jan. 24,
2024 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN
and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading
brand e-commerce solution provider and digital commerce enabler
in China, today announced that the Company's board of
directors has authorized the management to set up and implement a
new share repurchase program under which the Company may repurchase
up to US$20 million worth of its
outstanding (i) American depositary shares ("ADSs"), each
representing three Class A ordinary shares, and/or (ii) Class A
ordinary shares over the next 12 months starting from January 24, 2024, subject to the scope and limit
of the general repurchase mandate granted by shareholders of the
Company on June 15, 2023 and if
passed, a similar repurchase mandate to be put forward to
shareholders in the upcoming annual general meeting of the
Company.
The Company's proposed repurchases may be made from time to time
on the open market at prevailing market prices and/or through other
legally permissible means, depending on market conditions and in
accordance with applicable rules and regulations. After the
publication of the annual results announcement of the Company on or
before March 31, 2024, the management
of Baozun may implement the share repurchase, including but not
limited to implementing the share repurchase in accordance with
plans under the Rule 10b5-1 and/or Rule 10b-18 under the U.S. Securities Exchange Act of
1934, as amended. The Company's board of directors will keep
reviewing the share repurchase program periodically. The Company
plans to fund repurchases from its existing cash balance. As at the
date of this announcement, no share repurchase plan has been
entered into and shareholders and prospective investors of the
Company should note that there is no assurance of the timing,
quantity or price of any share repurchase or whether the Company
will make any repurchase at all. Shareholders and prospective
investors of the Company should exercise caution when dealing in
the securities of the Company.
Safe Harbor Statements
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of
the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as "will," "expects," "anticipates," "aims,"
"future," "intends," "plans," "believes," "estimates," "confident,"
"potential," "continues," "ongoing," "targets," "guidance," "going
forward," "looking forward," "outlook" or other similar
expressions. Statements that are not historical facts, including
but not limited to statements about Baozun's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to Baozun's filings with the United States Securities
and Exchange Commission and its announcements, notices or
other documents published on the website of The Stock Exchange
of Hong Kong Limited. All information provided in this press
release is as of the date hereof and is based on assumptions
that Baozun believes to be reasonable as of this date,
and Baozun undertakes no obligation to update such
information, except as required under applicable law.
About Baozun Inc.
Founded in 2007, Baozun Inc. is a leader in brand e-commerce
service, brand management, and digital commerce service. It
serves more than 400 brands from various industries and sectors
around the world, including East and Southeast
Asia, Europe and North America.
Baozun Inc. comprises three major business lines - Baozun
e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun
International (BZI) and is committed to accelerating high-quality
and sustainable growth. Driven by the principle that
"Technology Empowers the Future Success," Baozun's business lines
are devoted to empowering their clients' business and navigating
their new phase of development.
For more information, please
visit http://ir.baozun.com.
For investor and media inquiries, please contact:
Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com
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SOURCE Baozun Inc.