Casey’s Announces “It’s Not Crazy, It’s Casey’s” Campaign to Highlight its Contemporary Convenience and Craveable Food
01 Maggio 2024 - 3:35PM
Business Wire
New brand campaign follows significant store
growth and accelerating food business
Casey’s today announced a new brand campaign that highlights the
contemporary convenience, craveable food and personalized guest
experience the brand is known for across its 17-state
footprint.
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the full release here:
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“It’s Not Crazy, It’s Casey’s” allows the brand to stand out in
the increasingly personalized, guest-centric and digital-forward
convenience store category. With its high-quality food offerings,
unique limited-time menu options and value-driven products, Casey’s
offers guests an unexpected convenience experience with
restaurant-quality food, continuously giving them new reasons to
choose the brand.
“It has never been a more exciting time for Casey’s, with our
significant growth in store numbers, food innovation and freshly
prepared offerings,” said Steph Hoppe, Vice President of
Omni-Channel Marketing at Casey’s. “Now is the perfect time for our
brand to position itself as so much more than a typical gas station
– and ‘It’s Not Crazy, It’s Casey’s’ emphasizes the surprising
reality that you can get a delicious meal, and all the other daily
products you love, while filling up your tank at a convenience
store.”
The new brand positioning comes after several rounds of market
research, listening to c-store guests across Casey’s Country. It
builds on the brand’s strengths in craveability, connection and
convenience, while highlighting the restaurant-quality food and
friendly service consumers do not expect from a traditional gas
station.
As the country’s third-largest convenience store and the
fifth-largest pizza chain, Casey’s has expanded into multiple new
markets across 17 states with over 2,600 locations today.
Casey’s prepared food business has been accelerating with recent
innovations including a thin crust pizza option and new sandwich
menu, as well as unique limited-time offerings and exclusive
products. The brand’s private label product line also continues to
grow, with over 300 products in 31 categories and increased share
across Casey’s grocery and general merchandise sales.
“Casey’s shatters the norms of our category with outstanding
food, friendly service and innovative products. ‘It’s Not Crazy,
It’s Casey’s’ highlights the unexpected goodness our guests
experience in our stores every day,” said Hoppe.
The campaign will run in 58 local markets this summer, with
placements across broadcast, digital, streaming, social and owned
platforms. See the campaign come to life at caseys.com.
About Casey’s
Casey’s is a Fortune 500 company (Nasdaq: CASY) operating over
2,600 convenience stores. Founded more than 50 years ago, the
company has grown to become the third-largest convenience store
retailer and the fifth-largest pizza chain in the United States.
Casey’s provides freshly prepared foods, quality fuel and friendly
service at its locations. Guests can enjoy pizza, donuts, other
assorted bakery items, and a wide selection of beverages and
snacks. Learn more and order online at www.caseys.com, or in the
mobile app.
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