The six-month program provides founders with
opportunities to collaborate with leaders from some of the world’s
most recognized sports brands, including NBC Sports, NASCAR, the
Premier League, PGA TOUR, Sky Sports, Comcast Spectacor, and US
Olympic sports organizations.
Since the first class in 2021, SportsTech
alumni have achieved 132 pilots, partnerships, and commercial deals
with consortium partners.
Today, 10 companies were accepted into the fourth class of the
Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown.
The immersive six-month program will kick off in March.
The exciting opportunities and impactful outcomes of the
SportsTech program have continued to fuel interest and demand with
more than 1,500 applicants for this year’s class, from across 52
countries. The 10 companies selected will have a chance to engage
with some of the top sports and tech brands from around the world,
including the Premier League, who just joined the SportsTech
partner consortium last summer, along with NBC Sports, NBC Sports
Next, Sky Sports, Comcast Spectacor, Golf, NASCAR, and PGA TOUR;
and three US Olympic sports organizations: U.S. Ski &
Snowboard, USA Swimming, and USA Cycling. Since the first class in
2021, SportsTech alumni have achieved 132 pilots, partnerships, and
commercial deals with consortium partners.
This unique access to decision-makers at leading sports brands
and organizations and across Comcast will provide valuable insights
on enhancing their products and services and prepare for
accelerated commercial success through strategic collaborations
with program partners and within the broader sports industry.
“When it comes to constructing and curating our SportsTech
portfolio, every facet of our decision-making process aims to
unlock startups that can become ‘scale-ups’ ready to impact the
world of sports,” said Jenna Kurath, Vice President, Startup
Partnerships and Head of Comcast NBCUniversal SportsTech. “The
SportsTech program focuses not only on tackling complex business
challenges for a vast cross-section of some of the world’s most
recognized sports brands, but it additionally prepares founders to
build sustainable businesses.”
Entrepreneurs will work one-on-one with SportsTech advisors and
participate in customized programming focused on refining
go-to-market strategy, commercial business alignment, and adaptive
business modeling, with an emphasis on direct business outcomes for
enterprise-ready scale.
SportsTech participants will also benefit from a series of
unique excursions and working retreats structured around partner
events that will bring founders behind-the-scenes to give them a
better understanding of the organizations’ operational needs.
The 2024 program will begin on March 4 in Florida with a
roadshow of partner events and immersion experiences designed to
deepen customer discovery—taking founders behind-the-scenes at
Universal Studios Florida and NASCAR’s Daytona International
Speedway and showcasing how PGA TOUR and NBC Sports’ Golf produce
professional sporting events, like the Arnold Palmer
Invitational—allowing founders to identify how to align their
technology solutions to the business and operational needs of
partners.
Mentors will include industry leaders from Comcast NBCUniversal
as well as strategic advisors from the Boomtown network and the
partner consortium, including: Will McIntosh, President, NBC Sports
NEXT and Fandango; Lora Dennis, Executive Vice President,
NBCUniversal Local; Jim Denney, Chief Product Officer, Peacock;
Alexandra Willis, Director of Digital Media and Audience
Development, the Premier League; Wyatt Hicks, NASCAR Digital Vice
President; and Scott Gutterman, Senior Vice President, Digital
Operations, PGA TOUR, among others.
The capstone of the program will take place at Rally Innovation
in Indianapolis on August 27-28, 2024, where this year’s founders
will showcase their tech innovations, putting a spotlight on their
scale-up traction during the program to garner new business
opportunities across the broader sports industry.
For those interested in applying to join the next Comcast
NBCUniversal SportsTech Class of 2025 and to learn more about the
program’s eight focus areas: media and entertainment, fan/player
engagement, athlete/player performance, team and coach success,
venue and event innovation, fantasy sports and betting, esports,
and the business of sports, visit
www.comcastsportstech.com/2025.
Comcast NBCUniversal SportsTech Class of 2024 includes:
Aquimo Inc – Mesa, AZ, USA Aquimo drives value to
brands, sports teams, and media through massive multiplayer mobile
skill-sports games that integrate the motion of users’ phones and
let millions play on any TV or live-stream broadcast – with no
download required.
Dizplai – Manchester, United Kingdom Dizplai
enables real-time audience engagement for live news, sports, and
entertainment, turning broadcasts into immersive two-way
experiences by seamlessly integrating with social media, messaging
apps, user-generated content, and sports data with dynamic
graphics.
Fobi AI – Vancouver, Canada Fobi AI uses
automation, AI, and real-time data intelligence to enhance global
customer engagement, personalization, and activation.
KYMIRA – Reading, United Kingdom KYMIRA creates
products with infrared and sensor tech that enhance performance and
recovery, address chronic illness, mitigate against injury risk,
improve sleep, and provide never-before-seen data insights for men
and women.
Mantis-AI – Sao Paulo, Brazil Mantis AI turns raw
footage and noisy data into artfully-organized video clips with
enriched data and content insights.
Mobii Systems – Ontario, Canada Mobii Systems’
Microblock Technology revolutionizes the way video streams are
synchronized, encoded, and distributed in real-time globally,
delivering new user experiences at the live edge.
StellarAlgo – Calgary, Canada StellarAlgo applies
deep data insights and machine learning to turn sports fans into
avid customers, enabling true precision marketing by identifying
the right opportunities for the right fans at the right time.
Plantiga – Vancouver, Canada Plantiga is
redefining athlete health and performance monitoring with in-shoe
sensors and AI.
ZATAP – Winterthur, Switzerland ZATAP is a
platform for creating direct-to-customer connections for brands
through “phygital” products: tapping the product with a smartphone
allows the customer to unlock engaging digital experiences while
enabling brands to build sophisticated customer profiles.
Zoomph, Inc. – Reston, VA, USA Zoomph provides
partnership insights and analytics that help sports and
entertainment brands, media, leagues, teams, and athletes analyze
social and broadcast content and track trends and competition in
real-time.
About Comcast Corporation Comcast Corporation (Nasdaq:
CMCSA) is a global media and technology company. From the
connectivity and platforms we provide, to the content and
experiences we create, our businesses reach hundreds of millions of
customers, viewers, and guests worldwide. We deliver world-class
broadband, wireless, and video through Xfinity, Comcast Business,
and Sky; produce, distribute, and stream leading entertainment,
sports, and news through brands including NBC, Telemundo,
Universal, Peacock, and Sky; and bring incredible theme parks and
attractions to life through Universal Destinations &
Experiences. Visit www.comcastcorporation.com for more
information.
About Comcast NBCUniversal SportsTech Comcast
NBCUniversal invests in some of the best sports tech startups in
the world. We back this investment by providing our startups with a
rigorous, custom curriculum, and we surround our entrepreneurs with
a dream team of sports industry advisors and experts who are
passionately dedicated to helping them succeed. Comcast SportsTech
features a partnership of four of Comcast NBCUniversal’s sports
brands - NBC Sports, Sky Sports, Comcast Spectacor and Golf –
alongside Premier League, NASCAR, WWE, and PGA TOUR, and three US
Olympic sports organizations: U.S. Ski & Snowboard, USA
Swimming, and USA Cycling. This network of partnerships brings an
early lens into innovation solutions, exclusive access to research
and business insights, and differentiated value to Comcast’s media
rights relationships. The program brings creative solutions to the
partner consortium and to market through the lens of eight core
investment categories: Media & Entertainment; Fan/Player
Engagement; Athlete/Player Performance; Team & Coach Success;
Venue & Event Innovation; Fantasy Sports & Betting;
esports; and the Business of Sports. Visit
www.comcastsportstech.com to learn more.
About Boomtown Boomtown designs and operates exclusive,
custom, and turnkey innovation platforms that unlock the power of
open innovation for major corporations and organizations. Unlike
traditional accelerators that mainly benefit investors, Boomtown
Innovation Platforms are custom-tailored for corporate development,
leveraging outside innovation to generate business growth and solve
vexing corporate challenges, creating a long-term competitive
advantage. Since 2014, Boomtown has successfully executed more than
20 innovation programs and invested in nearly 250 startups,
achieving a portfolio value of more than $1.5 billion. For more
information visit https://boomtownaccelerators.com/
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version on businesswire.com: https://www.businesswire.com/news/home/20240222802449/en/
Media Contacts: Louise Eich Comcast Corporation
Louise_eich@comcast.com
Kelli Dwyer Comcast Corporation Kelli_dwyer@comcast.com
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