'mktg' and Maritz Announce Strategic Alliance
28 Maggio 2009 - 1:25AM
PR Newswire (US)
NEW YORK, May 27 /PRNewswire-FirstCall/ -- 'mktg', inc.
(NASDAQ:CMKG) and Maritz today announced a three-year strategic
alliance in the field of direct-to-consumer promotions effective
June 1, 2009. Under the terms of the alliance, Maritz will engage
'mktg' as its exclusive partner for certain direct-to-consumer
programs, partnership and sponsorship marketing and the provision
of a field sales and marketing force for consumer marketing
programs on behalf of Maritz and its clients. Under the terms of
the arrangement, Maritz will initially receive shares of 'mktg'
common stock in return for 'mktg' assuming certain client projects,
and can earn additional shares of common stock if certain
performance targets are achieved by 'mktg' under the alliance.
'mktg' will also be absorbing a significant number of Maritz
employees to facilitate a seamless transition of some Maritz
contracts to 'mktg'. "Maritz is one of the leading sales and
marketing services companies serving major corporations around the
world," says Charles Horsey, President of 'mktg'. "We expect that
this alliance will accelerate 'mktg's entry into new clients by
combining the strength of the Maritz client relationships and sales
organization with the unique 'mktg' service offering. We are also
thrilled to be able to quickly absorb a team of seasoned
professionals to continue to develop and deliver world class
marketing programs for our clients." John McArthur, Sr. Executive
VP/ Development stated "Maritz is extremely excited about the
alliance with 'mktg', which will assume responsibility for the
services we provide for our clients on consumer events,
sponsorships/co-marketing, social media marketing and media
communications services. This relationship will allow us to bring
greater breadth and depth of expertise and bench strength to
Maritz' clients." About 'mktg' 'mktg', inc. (NASDAQ:CMKG) is an
alternative media and marketing services company headquartered in
New York with full service offices in San Francisco, Chicago,
Cincinnati and Toronto. The company currently serves a variety of
the world's most recognizable brands, including Diageo, P&G,
Nintendo, Pepsi, Nike, Apple, Scottrade, SAP and Google/YouTube.
The company's services include experiential marketing, digital
marketing, retail promotions and strategic research and planning.
The firm's programs help its clients profitably connect with
consumers and create networks of brand advocates to generate brand
awareness and higher sales for its customers. For more information,
please visit http://www.mktg.com/. About Maritz St. Louis-based
Maritz is a sales and marketing services company, which helps
companies achieve their full potential through understanding,
enabling, and motivating employees, channel partners and customers.
Maritz provides market and customer research, communications,
learning solutions, incentive initiatives, meetings and event
management, rewards and recognition, travel management services and
customer loyalty programs. This press release includes statements,
which constitute forward-looking statements made pursuant to the
safe harbor provision of the Private Securities Litigation Reform
Act of 1995. Forward-looking statements in this press release are
not promises or guarantees and are subject to risks and
uncertainties that could cause our actual results to differ
materially from those anticipated. These statements are based on
management's current expectations and assumptions and are naturally
subject to uncertainty and changes in circumstances. We caution you
not to place undue reliance upon any such forward-looking
statements. DATASOURCE: 'mktg', inc. CONTACT: Frank Dudley, EVP,
'mktg', inc., +1-212-366-3408; or Jennifer Larson, Maritz, LLC,
+1-636-827-1523; or Brent O'Connor, BWOC PR, PR Counsel for 'mktg',
+1-917-365-4014 Web Site: http://www.mktg.com/
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